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Jacksonville State University Brand Guidelines

Location
Jacksonville, Alabama
Established
1883
Mascot
Cocky
Code
JST_NCAA
League
NCAA
Licensing Agency
CLC
Jacksonville State University

Official Brand Colors

University Color Palette

Logos & Marks

JAX STATE wordmark lockup, stacked, color variant, cell 1
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, stacked, color with outline variant, cell 2
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, stacked, reverse on red variant, cell 3
Primary LogoLast Updated : 7/20/2026
JAX STATE wordmark lockup, stacked, black and white variant, cell 4
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, horizontal, color variant, cell 5
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, horizontal, color with outline variant, cell 6
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, horizontal, reverse on red variant, cell 7
Primary LogoLast Updated : 5/21/2026
JAX STATE wordmark lockup, horizontal, black and white variant, cell 8
Primary LogoLast Updated : 5/21/2026
JAX STATE stacked logo, full color variant, cell 30
Primary LogoLast Updated : 5/21/2026
JAX STATE stacked logo, black outline variant, cell 31
Primary LogoLast Updated : 5/21/2026
JAX STATE stacked logo, white on red variant, cell 32
Primary LogoLast Updated : 7/20/2026
JAX STATE horizontal logo, full color variant, cell 33
Primary LogoLast Updated : 5/21/2026
JAX STATE horizontal logo, black outline variant, cell 34
Primary LogoLast Updated : 5/21/2026
JAX STATE horizontal logo, white on red variant, cell 35
Primary LogoLast Updated : 5/21/2026
University Crest, full color variant, cell 9
Secondary LogoLast Updated : 5/21/2026
University Crest, gold and black variant, cell 10
Secondary LogoLast Updated : 5/21/2026
University Crest, black and white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
University Crest, white on red variant, cell 12
Secondary LogoLast Updated : 7/20/2026
Cocky Head Mark, white on red variant, cell 13
Secondary LogoLast Updated : 7/20/2026
Cocky Head Mark, red variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Cocky Head Mark, black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Jax State AKC, red variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Jax State AKC, black variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Jax State AKC, white on red variant, cell 75
Secondary LogoLast Updated : 5/21/2026
Athletic Alabama Mark, red/black variant, cell 78
Secondary LogoLast Updated : 5/21/2026
mascot caricature, red variant, cell 105
Secondary LogoLast Updated : 5/21/2026
mascot caricature, black variant, cell 106
Secondary LogoLast Updated : 5/21/2026
mascot caricature, red outline variant, cell 107
Secondary LogoLast Updated : 5/21/2026
mascot caricature, white on red background variant, cell 108
Secondary LogoLast Updated : 7/20/2026
mascot caricature, black outline variant, cell 109
Secondary LogoLast Updated : 5/21/2026
GAMECOCKS wordmark, red variant, cell 36
WordmarkLast Updated : 5/21/2026
GAMECOCKS wordmark, black variant, cell 37
WordmarkLast Updated : 5/21/2026
GAMECOCKS wordmark, white on red variant, cell 38
WordmarkLast Updated : 5/21/2026
JAX STATE wordmark, red variant, cell 39
WordmarkLast Updated : 5/21/2026
JAX STATE wordmark, black variant, cell 40
WordmarkLast Updated : 5/21/2026
JAX STATE wordmark, white on red variant, cell 41
WordmarkLast Updated : 5/21/2026
GAMECOCKS wordmark, red outline variant, cell 42
WordmarkLast Updated : 5/21/2026
GAMECOCKS wordmark, black outline variant, cell 43
WordmarkLast Updated : 7/20/2026
JAX STATE wordmark, red outline variant, cell 44
WordmarkLast Updated : 5/21/2026
JAX STATE wordmark, black outline variant, cell 45
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, black outline variant, cell 46
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, white with black outline on red variant, cell 47
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, red outline variant, cell 48
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, red with white outline on black variant, cell 49
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, red variant, cell 50
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, white on red variant, cell 51
WordmarkLast Updated : 5/21/2026
JAX STATE stacked wordmark, black variant, cell 52
WordmarkLast Updated : 5/21/2026
Gamecock Athletic Wordmark, red/black outline variant, cell 65
WordmarkLast Updated : 5/21/2026
Gamecocks Athletic Wordmark, red/black outline variant, cell 66
WordmarkLast Updated : 5/21/2026
Gamecock Athletic Wordmark, white/black outline variant, cell 67
WordmarkLast Updated : 5/21/2026
Gamecocks Athletic Wordmark, white/black outline variant, cell 68
WordmarkLast Updated : 5/21/2026
Gamecocks Script Wordmark, white/red outline on black variant, cell 69
WordmarkLast Updated : 7/20/2026
Gamecocks Script Wordmark, red/white outline on black variant, cell 70
WordmarkLast Updated : 5/21/2026
Gamecocks Script Wordmark, white/black outline on red variant, cell 71
WordmarkLast Updated : 7/20/2026
Gamecocks Script Wordmark, white/red outline on red variant, cell 72
WordmarkLast Updated : 7/20/2026
Athletic J Mark, black variant, cell 76
LettermarkLast Updated : 5/21/2026
Athletic J Mark, red variant, cell 77
LettermarkLast Updated : 5/21/2026
Full-Color AKC, generic variant, cell 16
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Baseball variant, cell 17
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Basketball variant, cell 18
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Bowling variant, cell 19
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Track & Field variant, cell 20
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Football variant, cell 21
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Golf variant, cell 22
Sport LogoLast Updated : 5/21/2026
Full-Color AKC, Rifle variant, cell 23
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Soccer variant, cell 24
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Tennis variant, cell 25
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Volleyball variant, cell 26
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Softball variant, cell 27
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Softball - Variant variant, cell 28
Sport LogoLast Updated : 7/20/2026
Full-Color AKC, Cheer variant, cell 29
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Basketball variant, cell 53
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Women's Basketball variant, cell 54
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Track & Field variant, cell 55
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Softball variant, cell 56
Sport LogoLast Updated : 5/21/2026
Jax State Script Wordmark, Soccer variant, cell 57
Sport LogoLast Updated : 5/21/2026
Jax State Script Wordmark, Tennis variant, cell 58
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Golf variant, cell 59
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Baseball variant, cell 60
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Volleyball variant, cell 61
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Bowling variant, cell 62
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Football variant, cell 63
Sport LogoLast Updated : 7/20/2026
Jax State Script Wordmark, Rifle variant, cell 64
Sport LogoLast Updated : 7/20/2026
mascot caricature, Baseball, red variant, cell 79
Sport LogoLast Updated : 7/20/2026
mascot caricature, Baseball, black variant, cell 80
Sport LogoLast Updated : 7/20/2026
mascot caricature, Basketball, red variant, cell 81
Sport LogoLast Updated : 7/20/2026
mascot caricature, Basketball, black variant, cell 82
Sport LogoLast Updated : 7/20/2026
mascot caricature, Bowling, red variant, cell 83
Sport LogoLast Updated : 7/20/2026
mascot caricature, Bowling, black variant, cell 84
Sport LogoLast Updated : 7/20/2026
mascot caricature, Track & Field, red variant, cell 85
Sport LogoLast Updated : 7/20/2026
mascot caricature, Track & Field, black variant, cell 86
Sport LogoLast Updated : 7/20/2026
mascot caricature, Football, red variant, cell 87
Sport LogoLast Updated : 7/20/2026
mascot caricature, Football, black variant, cell 88
Sport LogoLast Updated : 7/20/2026
mascot caricature, Golf, red variant, cell 89
Sport LogoLast Updated : 7/20/2026
mascot caricature, Golf, black variant, cell 90
Sport LogoLast Updated : 7/20/2026
mascot caricature, Rifle, red variant, cell 91
Sport LogoLast Updated : 7/20/2026
mascot caricature, Rifle, black variant, cell 92
Sport LogoLast Updated : 7/20/2026
mascot caricature, Soccer, red variant, cell 93
Sport LogoLast Updated : 7/20/2026
mascot caricature, Soccer, black variant, cell 94
Sport LogoLast Updated : 7/20/2026
mascot caricature, Tennis, red variant, cell 95
Sport LogoLast Updated : 7/20/2026
mascot caricature, Tennis, black variant, cell 96
Sport LogoLast Updated : 7/20/2026
mascot caricature, Volleyball, red variant, cell 97
Sport LogoLast Updated : 7/20/2026
mascot caricature, Volleyball, black variant, cell 98
Sport LogoLast Updated : 7/20/2026
mascot caricature, Softball, red variant, cell 99
Sport LogoLast Updated : 7/20/2026
mascot caricature, Softball, black variant, cell 100
Sport LogoLast Updated : 7/20/2026
mascot caricature, Softball - Variant, red/yellow variant, cell 101
Sport LogoLast Updated : 7/20/2026
mascot caricature, Softball - Variant, black/yellow variant, cell 102
Sport LogoLast Updated : 7/20/2026
mascot caricature, Cheer, red variant, cell 103
Sport LogoLast Updated : 7/20/2026
mascot caricature, Cheer, black variant, cell 104
Sport LogoLast Updated : 7/20/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Full-Color AKC Retail Usage

Full-Color AKCs are for retail ONLY. Official Team Uniforms must use the "Athletic AKC" on page 5.

conditional rule

University Seal Product Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.