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Jackson State University Brand Guidelines

Location

Jackson, MS

Established

1877

Mascot

Tigers

Code

JAC_NCAA

League

NCAA

Licensing Agency

CLC

Jackson State University

Official Brand Colors

Official Color Palette

Logos & Marks

Primary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Tiger mascot, full body blue variant, cell 13

Secondary LogoLast Updated : 5/22/2026

Tiger mascot, full body white on blue variant, cell 14

Secondary LogoLast Updated : 7/20/2026

Tiger mascot, full body black variant, cell 15

Secondary LogoLast Updated : 5/22/2026

Tiger mascot, full body white on black variant, cell 16

Secondary LogoLast Updated : 7/20/2026

Tiger head mascot, blue variant, cell 17

Secondary LogoLast Updated : 5/22/2026

Tiger head mascot, black variant, cell 18

Secondary LogoLast Updated : 5/22/2026

Helmet, side view blue variant, cell 19

Secondary LogoLast Updated : 5/22/2026

Helmet, side view white on blue variant, cell 20

Secondary LogoLast Updated : 7/20/2026

Helmet, side view black variant, cell 21

Secondary LogoLast Updated : 5/22/2026

Helmet, side view white on black variant, cell 22

Secondary LogoLast Updated : 7/21/2026

Helmet, front view blue variant, cell 23

Secondary LogoLast Updated : 5/22/2026

Helmet, front view white on blue variant, cell 24

Secondary LogoLast Updated : 7/20/2026

Helmet, front view black variant, cell 25

Secondary LogoLast Updated : 5/22/2026

Helmet, front view white on black variant, cell 26

Secondary LogoLast Updated : 7/20/2026

JS U lettermark, blue variant, cell 9

LettermarkLast Updated : 5/22/2026

JS U lettermark, white on blue variant, cell 10

LettermarkLast Updated : 7/20/2026

JS U lettermark, black variant, cell 11

LettermarkLast Updated : 5/22/2026

JS U lettermark, white on black variant, cell 12

LettermarkLast Updated : 7/20/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

NIL Policy Restriction

No use of current players' name, image or likeness, etc. is permitted to align with NIL policies and regulation.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Band Names and Logos Special Approval

Any usage of Jackson State University's band affiliated names or logos is subject to special approval by the University.

Jackson State University Brand Guidelines & Licensing