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Jackson State University Brand Guidelines

Location

Jackson, MS

Established

1877

Mascot

Tigers

Code

JAC_NCAA

League

NCAA

Licensing Agency

CLC

Jackson State University

Official Brand Colors

Official Color Palette

Logos & Marks

Primary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Secondary Logo

Tiger mascot, full body blue variant, cell 13

Secondary Logo

Tiger mascot, full body white on blue variant, cell 14

Secondary Logo

Tiger mascot, full body black variant, cell 15

Secondary Logo

Tiger mascot, full body white on black variant, cell 16

Secondary Logo

Tiger head mascot, blue variant, cell 17

Secondary Logo

Tiger head mascot, black variant, cell 18

Secondary Logo

Helmet, side view blue variant, cell 19

Secondary Logo

Helmet, side view white on blue variant, cell 20

Secondary Logo

Helmet, side view black variant, cell 21

Secondary Logo

Helmet, side view white on black variant, cell 22

Secondary Logo

Helmet, front view blue variant, cell 23

Secondary Logo

Helmet, front view white on blue variant, cell 24

Secondary Logo

Helmet, front view black variant, cell 25

Secondary Logo

Helmet, front view white on black variant, cell 26

Secondary Logo

JS U lettermark, blue variant, cell 9

Lettermark

JS U lettermark, white on blue variant, cell 10

Lettermark

JS U lettermark, black variant, cell 11

Lettermark

JS U lettermark, white on black variant, cell 12

Lettermark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

NIL Policy Restriction

No use of current players' name, image or likeness, etc. is permitted to align with NIL policies and regulation.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Band Names and Logos Special Approval

Any usage of Jackson State University's band affiliated names or logos is subject to special approval by the University.