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Brand Guidelines

Purdue University Fort Wayne (IPF)

Location
Fort Wayne, Indiana
Established
2018
Mascot
Mastodons
Code
IPF_NCAA
League
NCAA
Licensing Agency
CLC
Purdue University Fort Wayne (IPF)

Official Color Palette

Primary and Secondary Color Palette

Guideline Assets

primary athletics logo, stacked, full color on white variant, cell 1
Primary Logo
primary athletics logo, stacked, full color on black variant, cell 2
Primary Logo
primary athletics logo, stacked, black on white variant, cell 3
Primary Logo
primary athletics logo, stacked, black outline on white variant, cell 4
Primary Logo
primary athletics logo, stacked, gold on white variant, cell 5
Primary Logo
primary athletics logo, stacked, gold outline on white variant, cell 6
Primary Logo
primary athletics logo, stacked, gold on black variant, cell 7
Primary Logo
primary athletics logo, stacked, gold outline on black variant, cell 8
Primary Logo
primary athletics logo, stacked, white on black variant, cell 9
Primary Logo
primary athletics logo, stacked, white outline on black variant, cell 10
Primary Logo
primary athletics logo, horizontal, full color on white variant, cell 11
Primary Logo
primary athletics logo, horizontal, black on white variant, cell 12
Primary Logo
primary athletics logo, horizontal, gold on white variant, cell 13
Primary Logo
primary athletics logo, horizontal, gold on black variant, cell 14
Primary Logo
primary athletics logo, horizontal, white on black variant, cell 15
Primary Logo
primary athletics logo, horizontal, full color on black variant, cell 16
Primary Logo
primary athletics logo, horizontal, black outline on white variant, cell 17
Primary Logo
primary athletics logo, horizontal, gold outline on white variant, cell 18
Primary Logo
primary athletics logo, horizontal, gold outline on black variant, cell 19
Primary Logo
primary athletics logo, horizontal, white outline on black variant, cell 20
Primary Logo
Mastodon head mascot, full color on black variant, cell 21
Primary Logo
Mastodon head mascot, black on white variant, cell 22
Primary Logo
Mastodon head mascot, gold on white variant, cell 23
Primary Logo
Mastodon head mascot, gold outline on black variant, cell 24
Primary Logo
Mastodon head mascot, white outline on black variant, cell 25
Primary Logo
Purdue University Fort Wayne signature logo, gold and black on white variant, cell 77
Primary Logo
Purdue University Fort Wayne signature logo, gold and white on black variant, cell 78
Primary Logo
Purdue University Fort Wayne signature logo, gray and white on white variant, cell 79
Primary Logo
Purdue University Fort Wayne signature logo, gray and white on black variant, cell 80
Primary Logo
Purdue University Fort Wayne signature logo, black on white variant, cell 81
Primary Logo
Purdue University Fort Wayne signature logo, white on black variant, cell 82
Primary Logo
Purdue University Fort Wayne signature logo, white on gold variant, cell 83
Primary Logo
Mastodon head in circle, full color variant, cell 58
Secondary Logo
Mastodon head in circle, full color on black variant, cell 59
Secondary Logo
Mastodon head in circle, full color on split variant, cell 60
Secondary Logo
Mastodon head in circle, white outline on black variant, cell 61
Secondary Logo
Mastodon head in circle, white/gray on split variant, cell 62
Secondary Logo
Mastodon head in circle, gold outline variant, cell 63
Secondary Logo
Mastodon head in circle, gold outline on black variant, cell 64
Secondary Logo
Mastodon head in circle, gold/gray on split variant, cell 65
Secondary Logo
Full body Mastodon, full color on split variant, cell 66
Secondary Logo
Full body Mastodon, full color variant, cell 67
Secondary Logo
Full body Mastodon, white outline on black variant, cell 68
Secondary Logo
Full body Mastodon, gold outline variant, cell 69
Secondary Logo
Full body Mastodon, gold outline on black variant, cell 70
Secondary Logo
Feel the Rumble wordmark, gold and black on white variant, cell 71
Secondary Logo
Feel the Rumble wordmark, white and black on gold variant, cell 72
Secondary Logo
Feel the Rumble wordmark, gold and white on black variant, cell 73
Secondary Logo
Feel the Rumble wordmark, black on white/gold split variant, cell 74
Secondary Logo
Feel the Rumble wordmark, white on black variant, cell 75
Secondary Logo
Feel the Rumble wordmark, gold on white/black split variant, cell 76
Secondary Logo
Purdue University Fort Wayne horizontal lockup, gold and black on white variant, cell 84
Secondary Logo
Purdue University Fort Wayne horizontal lockup, gold and white on black variant, cell 85
Secondary Logo
Purdue University Fort Wayne vertical lockup, gold and black on white variant, cell 86
Secondary Logo
Purdue University Fort Wayne vertical lockup, gold and white on black variant, cell 87
Secondary Logo
Purdue University Fort Wayne horizontal lockup, gray and white on white variant, cell 88
Secondary Logo
Purdue University Fort Wayne horizontal lockup, gray and white on black variant, cell 89
Secondary Logo
Purdue University Fort Wayne vertical lockup, gray and white on white variant, cell 90
Secondary Logo
Purdue University Fort Wayne vertical lockup, gray and white on black variant, cell 91
Secondary Logo
Purdue University Fort Wayne horizontal lockup, black on white variant, cell 92
Secondary Logo
Purdue University Fort Wayne horizontal lockup, white on black variant, cell 93
Secondary Logo
Purdue University Fort Wayne vertical lockup, black on white variant, cell 94
Secondary Logo
Purdue University Fort Wayne vertical lockup, white on black variant, cell 95
Secondary Logo
Purdue University Fort Wayne horizontal lockup, white on gold variant, cell 96
Secondary Logo
Purdue University Fort Wayne vertical lockup, white on gold variant, cell 97
Secondary Logo
Purdue University seal, outline variant, cell 112
Secondary Logo
Purdue University seal, solid black variant, cell 113
Secondary Logo
Purdue University seal, gold on black variant, cell 114
Secondary Logo
Purdue University seal, white on black variant, cell 115
Secondary Logo
Mastodon head with Mastodons script, gold outline variant, cell 116
Secondary Logo
Mastodon head with Mastodons script, white outline variant, cell 117
Secondary Logo
Purdue Fort Wayne wordmark, gold outline/solid variant, cell 26
Wordmark
Purdue Fort Wayne wordmark, black outline/solid variant, cell 27
Wordmark
Purdue Fort Wayne wordmark, gold outline/solid variant, cell 28
Wordmark
Purdue Fort Wayne wordmark, white outline/solid on black variant, cell 29
Wordmark
Purdue Fort Wayne wordmark, gold outline/solid on black variant, cell 30
Wordmark
Purdue Fort Wayne wordmark, solid black variant, cell 31
Wordmark
Purdue Fort Wayne wordmark, solid gold variant, cell 32
Wordmark
Purdue Fort Wayne wordmark, solid white on black variant, cell 33
Wordmark
Purdue Fort Wayne Mastodons wordmark, gold outline/solid on black variant, cell 34
Wordmark
Purdue Fort Wayne Mastodons wordmark, gold outline/solid variant, cell 35
Wordmark
Purdue Fort Wayne Mastodons wordmark, black outline/solid variant, cell 36
Wordmark
Purdue Fort Wayne Mastodons wordmark, white outline/solid on black variant, cell 37
Wordmark
Purdue Fort Wayne Mastodons wordmark, gold outline/solid variant, cell 38
Wordmark
Purdue Fort Wayne Mastodons wordmark, white outline/solid on black variant, cell 39
Wordmark
Mastodons wordmark in bar, white on black variant, cell 40
Wordmark
Mastodons wordmark in bar, black on white variant, cell 41
Wordmark
Mastodons wordmark in bar, white on black variant, cell 42
Wordmark
Mastodons wordmark in bar, black on white variant, cell 43
Wordmark
Mastodons wordmark in bar, gold on white variant, cell 44
Wordmark
Mastodons wordmark in bar, white on black variant, cell 45
Wordmark
Mastodons wordmark in bar, black on gold variant, cell 46
Wordmark
Mastodons wordmark in bar, gold on black variant, cell 47
Wordmark
Purdue Fort Wayne Mastodons stacked wordmark, white on black variant, cell 48
Wordmark
Purdue Fort Wayne Mastodons stacked wordmark, black on white variant, cell 49
Wordmark
Purdue Fort Wayne Mastodons stacked wordmark, black on white variant, cell 50
Wordmark
Purdue Fort Wayne Mastodons stacked wordmark, white on black variant, cell 51
Wordmark
Purdue Fort Wayne Mastodons stacked wordmark, gold on white variant, cell 52
Wordmark
Purdue Fort Wayne Mastodons stacked fractured wordmark, white on black variant, cell 53
Wordmark
Purdue Fort Wayne Mastodons stacked fractured wordmark, black on white variant, cell 54
Wordmark
Purdue Fort Wayne Mastodons stacked fractured wordmark, black on white variant, cell 55
Wordmark
Purdue Fort Wayne Mastodons stacked fractured wordmark, white on black variant, cell 56
Wordmark
Purdue Fort Wayne Mastodons stacked fractured wordmark, gold on white variant, cell 57
Wordmark
Mastodons script, gold with black outline variant, cell 118
Wordmark
Mastodons script, black variant, cell 119
Wordmark
The Dons script, gold with black outline variant, cell 120
Wordmark
PFW monogram, black circle, gold border variant, cell 98
Lettermark
PFW monogram, black circle, gold text variant, cell 99
Lettermark
PFW monogram, black circle, white text variant, cell 100
Lettermark
PFW monogram, black circle, outlined P variant, cell 101
Lettermark
PFW monogram, black circle, white border variant, cell 102
Lettermark
PFW monogram, black circle, gold text variant, cell 103
Lettermark
PFW lettermark, grey and gold variant, cell 104
Lettermark
PFW lettermark, black variant, cell 105
Lettermark
PFW lettermark, white on black variant, cell 106
Lettermark
PFW lettermark, outlined P, black variant, cell 107
Lettermark
PFW lettermark, outlined P, white on black variant, cell 108
Lettermark
PFW lettermark, black and gold variant, cell 109
Lettermark
PFW lettermark, white and gold on black variant, cell 110
Lettermark
PFW lettermark, white and grey on black variant, cell 111
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Inverting Registered Logos and Wordmarks

Purdue University Fort Wayne-registered logos and wordmarks should not be inverted.

hard rule

Feel the Rumble Typeface and Color Usage

The typeface used for the 'Feel the Rumble' campaign is United Sans Condensed Black. The secondary font is Helvetica Neue. The secondary font is for use only in 'Feel the Rumble' campaign messaging and is not a replacement for Myriad Pro. When utilizing the Golden background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in White and 'RUMBLE' is in Black. When utilizing a black or dark-gray background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in Golden and 'RUMBLE' is in White.

hard rule

Feel the Rumble Mark Combination Restriction

The Feel the Rumble mark should not be used with the University signature logo or spirit marks, but may be used in conjunction with other athletics marks (i.e. the primary athletic mark and the Feel the Rumble mark).

hard rule

Signature Logo Trademark Placement

When using the signature logo, the ® placed after 'University' is mandatory. No 'TM' is needed after Fort Wayne.

hard rule

Signature Logo Clear Space and Size

The placement of surrounding elements (text, photos, and other graphic elements) must respect the clear-space guidelines. The distance of the clear space is proportional and must always equal or exceed the height of the W in 'WAYNE.' The signature logo must be at least 1-inch wide.

hard rule

No All-Gold Signature Logo

There is no all-gold signature logo.

hard rule

Monogram Usage Requirement

When using the monogram, the words 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

hard rule

Vintage Marks Usage Restriction

Vintage marks should be used selectively and should never replace the primary marks. Do not use the vintage Mastodon icon (116-120) on athletics team uniforms. Use the primary logo or icon instead.

hard rule

Trademark Symbol Requirement on Products

The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal are permitted (no borders/decorations, nothing may touch the seal).

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NAIA/NCAA

No use of current players' name, image, or likeness is permitted on commercial products in violation of NAIA/NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs, or tobacco-related products may be used in conjunction with university marks.

hard rule

No Overlaying Graphics on Registered Logos and Wordmarks

At no time should anything be placed over Purdue University Fort Wayne registered logos and wordmarks.

hard rule

No Unauthorized Color Combinations for Registered Logos and Wordmarks

Purdue University Fort Wayne-registered logos and wordmarks should not be used in any other color combination than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (e.g., tonal applications).

hard rule

No Unauthorized Outlining of Registered Logos and Wordmarks

Purdue University Fort Wayne-registered logos and wordmarks should not be outlined in any way other than those specifically on the logo sheet.

hard rule

No Use of Registered Logos and Wordmarks as Outline

Purdue University Fort Wayne-registered logos and wordmarks should not be used as an outline.

hard rule

No Gradient or Pattern Fill in Registered Logos and Wordmarks

Do not fill the Purdue University Fort Wayne registered logos and wordmarks with a gradient or pattern.

hard rule

No Additional Elements in Registered Logos and Wordmarks

Do not add additional elements to Purdue University Fort Wayne-registered logos and wordmarks.

hard rule

No Italicizing Wordmarks

Do not italicize the wordmarks.

hard rule

No Cropping Registered Logos and Wordmarks

Do not crop the Purdue University Fort Wayne-registered logos and wordmarks in any way if space allows for a full application of the marks.

hard rule

Athletics Icon Usage Requirement

When using the Icon, 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

hard rule

No Use of Registered Logos to Replace Letters

Do not use the Purdue University Fort Wayne-registered logos to replace a letter in a word or phrase.

hard rule

Co-branded Logos for Units Must Be Provided by the Unit

Co-branded logos for individual schools, colleges, or units must be provided by the respective school, college, or unit, rather than being created by individual units or external suppliers.

hard rule

No Logo Reproduction on Red or Royal Blue Background

Do not reproduce ANY Purdue Fort Wayne logo on a red or royal blue background.

Purdue University Fort Wayne (IPF) Brand Guidelines & Licensing