Iowa State University Brand Guidelines

A ® should be used when applying the verbiage marks to apparel including headwear and footwear. When applying verbiage to products other than apparel use the TM designation. Exceptions: A ® should be used when applying the word 'Cyclones' to flags and banners as well as apparel. For 'Cy,' 'Cyclone,' 'Clone,' 'Cyclone Nation,' 'State,' 'VEISHEA,' Jack Trice Stadium,' 'Hilton,' 'Hilton Coliseum,' 'Hilton South,' 'Hilton Magic,' a TM notice should be used on all products.

A ® should be used when applying the above verbiage to apparel including headwear and footwear. When applying to products other than apparel, use the ™ notice. Exception is to use ® after Cyclones on any flag, pennant or banner product.

No enhancements may be done leaving a black and gold impression, whether in the product color or imprint.

When referring to the date the university was established, never use 'since' 1858.

This version of the mark must be used in depicting the Campanile. Generic versions of the mark are not allowed.

If creating a skyline design, please use one of these depictions. This version of the mark must be used in depicting the Campanile.

When using the Reiman Gardens mark (the words Reiman Gardens attached to the Official University Wordmark), design elements should not invade the mark in any way. Design elements should be kept a distance in any direction from the mark of half of the height of the letter 'I' in Reiman. Design elements may “float” above, below or to either side but not touch or appear to be attached to the mark itself.

The Reiman Gardens mark (the words Reiman Gardens attached to the Official University Wordmark), must be utilized for Reiman Gardens staffwear.

Creative type styles and color may replace either the verbiage Reiman Gardens or Iowa State University for the use on retail product only and are reviewed on a case-by-case basis. The words Reiman Gardens and Iowa State University should remain close enough in proximity that they appear to be attached.

Numbers on replica or authentic jerseys must be the year (ex. fall of 2022 would be #22 on jersey.)

When using a football helmet in a design, the helmet's facemask must match what is worn on the field (ex. red helmet has red facemask).

No enhancements may be done leaving a black and gold impression, whether in the product color or imprint.

Use of the University Seal is restricted to official documents signed by the University President, and selected consumer products including sweatshirts and t-shirts in the soft-goods line and on a case by case basis for up-scale gift type items. Designs containing the seal are limited to traditional designs. The seal must appear alone or with the words “Iowa State”, “Iowa State University”, “Iowa State Alumni”, or “Iowa State University Alumni”. No other words, symbols or designs may appear with or around the seal; the Office of University Marketing must approve all other uses.

No references to drugs or tobacco related products may be used in conjunction with University marks.