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Brand Guidelines

Indiana State University (INS)

Location
N/A
Established
N/A
Mascot
N/A
Code
INS_NCAA
League
NCAA
Licensing Agency
CLC
Indiana State University (INS)

Official Color Palette

No color guidelines specified.

Guideline Assets

Indiana State University logo, horizontal lockup with boxed leaf variant
Primary Logo
leaf logo, blue shield variant
Primary Logo
Indiana State University signature, horizontal lockup variant, cell 1
Primary Logo
Indiana State University signature, side-by-side stacked lockup variant, cell 2
Primary Logo
Indiana State University signature, vertical stacked lockup variant, cell 3
Primary Logo
leaf logo, small icon variant
Primary Logo
maple leaf icon in square, blue variant
Primary Logo
Indiana State University logo, horizontal lockup variant
Primary Logo
Indiana State University logo, stacked left-aligned lockup variant
Primary Logo
Indiana State University logo, stacked centered lockup variant
Primary Logo
Indiana State University logo, stacked centered lockup variant
Primary Logo
Indiana State University logo, stacked left-aligned lockup variant
Primary Logo
Indiana State University logo, horizontal lockup variant
Primary Logo
maple leaf icon in square, blue variant
Primary Logo
maple leaf icon in square, blue variant
Primary Logo
Institutional Logo, white maple leaf on blue square variant
Primary Logo
SGA Unit Identifier, circular seal lockup variant
Secondary Logo
The Forest Unit Identifier, mascot head with wordmark lockup variant
Secondary Logo
Community School of the Arts Unit Identifier, colorful wordmark lockup variant
Secondary Logo
Sycamore SafeZone Unit Identifier, wordmark with rainbow triangle lockup variant
Secondary Logo
Indiana State University wordmark, horizontal single line variant, cell 1
Wordmark
Indiana State University wordmark, stacked two lines variant, cell 2
Wordmark
Indiana State University wordmark, stacked two lines variant, cell 3
Wordmark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Exclusive use of institutional logo by University Marketing

University Marketing holds the exclusive means to use and implement the institutional logo on any and all associated publications that represent Indiana State University.

hard rule

Tier Two marks require institutional logo on all materials

All marks in Tier Two must incorporate the institutional logo on any publications or promotional materials (internal or external).

hard rule

Tier Three publications must bear university logo and identifying mark

All Tier Three publications must bear the university logo as well as any identifying mark.

hard rule

Institutional logo required for external publications

The Indiana State University institutional logo should be used in all externally facing publications and promotional materials.