Indiana University Of Pennsylvania Brand Guidelines

Location
N/A
Established
N/A
Mascot
Crimson Hawk
Code
IUP_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

IUP Athletics Core and Accent Colors

Wordmark and Typography Color Application

Logos & Marks

IUP Hawk Head Hrz, primary variant
Primary Logo
IUP logo, full color with mascot head variant
Primary Logo
IUP Crimson Hawks, primary logo variant, cell 1
Primary Logo
IUP logo, rotated variant
Primary Logo
IUP logo, obscured variant
Primary Logo
IUP logo, stretched variant
Primary Logo
IUP logo, wrong color variant
Primary Logo
IUP logo, additional text variant
Primary Logo
IUP logo, embellished variant
Primary Logo
IUP logo, in sentence variant
Primary Logo
IUP logo, adjusted spatial relationship variant
Primary Logo
IUP logo, previous version variant
Primary Logo
IUP logo, image inside variant
Primary Logo
IUP logo, overlay on photo variant
Primary Logo
IUP logo, in corner variant
Primary Logo
hawk head with hockey stick, full color variant, cell 1
Primary Logo
IUP logo, co-branding lockup with Nike swoosh, black and white variant
Primary Logo
IUP logo, co-branding lockup with Nike swoosh, grey and white variant
Primary Logo
IUP logo, co-branding lockup with Nike swoosh, reversed on crimson background variant
Primary Logo
IUP Crimson Hawk head logo lockup with Nike swoosh, full color variant
Primary Logo
IUP Crimson Hawk head logo lockup with Nike swoosh, full color with grey swoosh variant
Primary Logo
IUP Crimson Hawk head logo lockup with Nike swoosh, full color with black swoosh variant
Primary Logo
IUP Crimson Hawk head logo lockup with Nike swoosh, full color with white swoosh on crimson background variant
Primary Logo
Hawk Head, primary variant
Secondary Logo
mascot head, full color variant
Secondary Logo
IUP Crimson Hawks Banner, full color variant
Secondary Logo
Crimson Hawks Athletics, full color variant
Secondary Logo
IUP in State, full color variant
Secondary Logo
IUP Hawk Head, full color variant
Secondary Logo
IUP Hawk Wings Size Limit, full color variant
Secondary Logo
Full Hawk, full color variant
Secondary Logo
Talon, full color variant
Secondary Logo
Talon Circle, full color variant
Secondary Logo
Football Logo Only, full color variant
Secondary Logo
IUP wordmark logo lockup with Nike swoosh, full color variant
Secondary Logo
IUP wordmark logo lockup with Nike swoosh, full color with grey swoosh variant
Secondary Logo
IUP wordmark logo lockup with Nike swoosh, full color with black swoosh variant
Secondary Logo
IUP wordmark logo lockup with Nike swoosh, full color with white swoosh on crimson background variant
Secondary Logo
IUP Crimson Hawk head logo, full color variant
Secondary Logo
IUP wordmark, full color variant
Wordmark
CRIMSON HAWKS, white on crimson variant
Wordmark
CRIMSON HAWKS, crimson on white variant
Wordmark
CRIMSON HAWKS, black on white variant
Wordmark
CRIMSON HAWKS, gray on white variant
Wordmark
CRIMSON HAWKS, white on crimson variant
Wordmark
CRIMSON HAWKS, white on black variant
Wordmark
CRIMSON HAWKS, white on gray variant
Wordmark
CRIMSON HAWKS, black on gray variant
Wordmark
CRIMSON HAWKS, crimson on gray variant
Wordmark
CRIMSON HAWKS, gray on white variant
Wordmark
CRIMSON HAWKS, black on white variant
Wordmark
CRIMSON HAWKS, crimson on white variant
Wordmark
#TALONSUP, black variant
Wordmark
#ALLIN, black variant
Wordmark
#g2G, black variant
Wordmark
#ALLIN, white variant
Wordmark
#TALONSUP, white variant
Wordmark
#g2G, white variant
Wordmark
#ALLIN, white variant
Wordmark
#TALONSUP, white variant
Wordmark
#g2G, white variant
Wordmark
#ALLIN, white and red variant
Wordmark
#TALONSUP, white and red variant
Wordmark
#g2G, white and red variant
Wordmark
#g2G, white variant
Wordmark
#ALLIN, white variant
Wordmark
#TALONSUP, white variant
Wordmark
#g2G, white and red variant
Wordmark
#ALLIN, white and red variant
Wordmark
#TALONSUP, white and red variant
Wordmark
#g2G, white and red variant
Wordmark
#g2G, white variant
Wordmark
#ALLIN, black variant
Wordmark
#TALONSUP, black variant
Wordmark
#g2G, black variant
Wordmark
IUP wordmark, full color variant
Wordmark
IUP monogram, primary variant
Lettermark
IUP logo, Basketball lockup variant
Sport Logo
IUP logo, Baseball lockup variant
Sport Logo
IUP logo, Cross Country lockup variant
Sport Logo
IUP logo, Field Hockey lockup variant
Sport Logo
IUP logo, Football lockup variant
Sport Logo
IUP logo, Golf lockup variant
Sport Logo
IUP logo, Lacrosse lockup variant
Sport Logo
IUP logo, Soccer lockup variant
Sport Logo
IUP logo, Softball lockup variant
Sport Logo
IUP logo, Swimming & Diving lockup variant
Sport Logo
IUP logo, Tennis lockup variant
Sport Logo
IUP logo, Track & Field lockup variant
Sport Logo
IUP logo, Volleyball lockup variant
Sport Logo
IUP Crimson Hawk, Basketball lockup variant
Sport Logo
IUP Crimson Hawk, Baseball lockup variant
Sport Logo
IUP Crimson Hawk, Cross Country lockup variant
Sport Logo
IUP Crimson Hawk, Field Hockey lockup variant
Sport Logo
IUP Crimson Hawk, Football lockup variant
Sport Logo
IUP Crimson Hawk, Golf lockup variant
Sport Logo
IUP Crimson Hawk, Lacrosse lockup variant
Sport Logo
IUP Crimson Hawk, Soccer lockup variant
Sport Logo
IUP Crimson Hawk, Softball lockup variant
Sport Logo
IUP Crimson Hawk, Swimming & Diving lockup variant
Sport Logo
IUP Crimson Hawk, Tennis lockup variant
Sport Logo
IUP Crimson Hawk, Track & Field lockup variant
Sport Logo
IUP Crimson Hawk, Volleyball lockup variant
Sport Logo
IUP Football wordmark logo lockup with Nike swoosh, full color variant
Sport Logo
IUP Football wordmark logo lockup with Nike swoosh, full color with grey swoosh variant
Sport Logo
IUP Football wordmark logo lockup with Nike swoosh, full color with black swoosh variant
Sport Logo
IUP Football wordmark logo lockup with Nike swoosh, full color with white swoosh on crimson background variant
Sport Logo
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Athletics Logo Free Zone

The free zone extends outward from all four sides of the logotype. Its width is equal to 1/3 the logotype’s height. Keep all type, photos, boarders, patterns, and other elements out of the zone.

hard rule

Logo Usage Restrictions

Do not rotate, obscure, stretch, recolor, add text or graphics, place within a sentence, adjust letter spacing, use previous versions, place image inside, overlay on a busy photo, or place logo in a corner.

hard rule

Logo Alteration Prohibition

Do not add to or alter logo in any way.

hard rule

Co-branding Lockup Requirements

In co-branded lockups, IUP brand is most important and noticeably larger than the sponsor's logo, separated by a vertical rail. When reversed, all elements of the lockup are applied in white.

hard rule

Trademark and Logo Permission Requirement

All of IUP’s trademarks, service marks, logos, and identifiers are owned by Indiana University of Pennsylvania and cannot be used or reproduced without permission from the Executive Director of Marketing.

hard rule

Trademark Use on Social Media Accounts

Indiana University of Pennsylvania does not grant permission for the use of its trademarks, service marks, logos, and identifiers on social media accounts not controlled by the university.

conditional rule

Trademark Permission for Licensed Apparel

Permission may be granted for the production of licensed apparel and other items. The Indiana University of Pennsylvania licensing program is handled via our licensing agent, the Student Co-operative Association.

hard rule

Asset Creation Restriction

Never try to create assets like the IUP logo from scratch or pull them from another document.