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Indiana University Brand Guidelines

Location
Bloomington, IN
Established
1820
Mascot
N/A
Code
IND_NCAA
League
NCAA
Licensing Agency
CLC
Indiana University

Official Brand Colors

Official University Colors

Logos & Marks

IU trident, crimson variant, cell 1
Primary LogoLast Updated : 5/22/2026
IU trident, white variant, cell 2
Primary LogoLast Updated : 5/22/2026
IU trident, crimson on white square variant, cell 3
Primary LogoLast Updated : 5/22/2026
IU trident, crimson on white square variant, cell 4
Primary LogoLast Updated : 5/22/2026
Indiana state outline with IU lettermark, outline variant, cell 55
Primary LogoLast Updated : 5/22/2026
Indiana state outline with IU lettermark, solid on red variant, cell 56
Primary LogoLast Updated : 7/16/2026
INDIANA wordmark over IU lettermark, red on white variant, cell 57
Primary LogoLast Updated : 5/22/2026
INDIANA wordmark over IU lettermark, white on red variant, cell 58
Primary LogoLast Updated : 7/16/2026
IU lettermark over INDIANA UNIVERSITY, black on white variant, cell 75
Secondary LogoLast Updated : 5/22/2026
IU lettermark over INDIANA UNIVERSITY, red on white variant, cell 76
Secondary LogoLast Updated : 5/22/2026
IU lettermark over INDIANA UNIVERSITY, black on white serif variant, cell 77
Secondary LogoLast Updated : 5/22/2026
IU lettermark over INDIANA UNIVERSITY, white on red variant, cell 78
Secondary LogoLast Updated : 7/16/2026
IU lettermark next to INDIANA UNIVERSITY, black on white variant, cell 79
Secondary LogoLast Updated : 5/22/2026
IU lettermark next to INDIANA UNIVERSITY, red on white variant, cell 80
Secondary LogoLast Updated : 5/22/2026
IU lettermark next to INDIANA UNIVERSITY, black on white serif variant, cell 81
Secondary LogoLast Updated : 5/22/2026
IU lettermark next to INDIANA UNIVERSITY, white on black variant, cell 82
Secondary LogoLast Updated : 7/16/2026
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, red on white variant, cell 83
Secondary LogoLast Updated : 5/22/2026
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 84
Secondary LogoLast Updated : 7/16/2026
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, black on white variant, cell 85
Secondary LogoLast Updated : 5/22/2026
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 86
Secondary LogoLast Updated : 7/16/2026
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, red on white variant, cell 87
Secondary LogoLast Updated : 5/22/2026
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, white on red variant, cell 88
Secondary LogoLast Updated : 7/16/2026
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, black on white variant, cell 89
Secondary LogoLast Updated : 5/22/2026
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 90
Secondary LogoLast Updated : 7/16/2026
Indiana University wordmark, stacked crimson variant, cell 5
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, stacked white variant, cell 6
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, stacked crimson block variant, cell 7
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, stacked white block variant, cell 8
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, arched crimson variant, cell 9
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, arched white variant, cell 10
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, horizontal crimson variant, cell 11
WordmarkLast Updated : 5/22/2026
Indiana University wordmark, horizontal white variant, cell 12
WordmarkLast Updated : 5/22/2026
INDIANA HOOSIERS wordmark, arched crimson variant, cell 17
WordmarkLast Updated : 5/22/2026
INDIANA HOOSIERS wordmark, arched white on crimson variant, cell 18
WordmarkLast Updated : 7/16/2026
INDIANA HOOSIERS wordmark, arched crimson outline variant, cell 19
WordmarkLast Updated : 5/22/2026
INDIANA HOOSIERS wordmark, arched white outline on crimson variant, cell 20
WordmarkLast Updated : 7/16/2026
INDIANA wordmark, arched crimson variant, cell 21
WordmarkLast Updated : 5/22/2026
INDIANA wordmark, arched white on crimson variant, cell 22
WordmarkLast Updated : 7/16/2026
INDIANA wordmark, arched crimson outline variant, cell 23
WordmarkLast Updated : 5/22/2026
INDIANA wordmark, arched white outline on crimson variant, cell 24
WordmarkLast Updated : 7/16/2026
HOOSIERS wordmark, straight crimson variant, cell 25
WordmarkLast Updated : 5/22/2026
HOOSIERS wordmark, straight white on crimson variant, cell 26
WordmarkLast Updated : 7/16/2026
HOOSIERS wordmark, straight crimson outline variant, cell 27
WordmarkLast Updated : 5/22/2026
HOOSIERS wordmark, straight white outline on crimson variant, cell 28
WordmarkLast Updated : 7/16/2026
Indiana script wordmark, crimson variant, cell 29
WordmarkLast Updated : 5/22/2026
Indiana script wordmark, white on crimson variant, cell 30
WordmarkLast Updated : 7/16/2026
HOOSIER ARMY wordmark, arched crimson variant, cell 31
WordmarkLast Updated : 5/22/2026
HOOSIER ARMY wordmark, arched white on crimson variant, cell 32
WordmarkLast Updated : 7/16/2026
HOOSIER ARMY wordmark, arched crimson outline variant, cell 33
WordmarkLast Updated : 5/22/2026
HOOSIER ARMY wordmark, arched white outline on crimson variant, cell 34
WordmarkLast Updated : 7/16/2026
HOOSIER NATION wordmark, arched crimson variant, cell 35
WordmarkLast Updated : 5/22/2026
HOOSIER NATION wordmark, arched white on crimson variant, cell 36
WordmarkLast Updated : 7/16/2026
HOOSIER NATION wordmark, arched crimson outline variant, cell 37
WordmarkLast Updated : 5/22/2026
HOOSIER NATION wordmark, arched white outline on crimson variant, cell 38
WordmarkLast Updated : 7/16/2026
CREAM & CRIMSON wordmark, arched crimson variant, cell 39
WordmarkLast Updated : 5/22/2026
CREAM & CRIMSON wordmark, arched white on crimson variant, cell 40
WordmarkLast Updated : 7/16/2026
CREAM & CRIMSON wordmark, arched crimson outline variant, cell 41
WordmarkLast Updated : 5/22/2026
CREAM & CRIMSON wordmark, arched white outline on crimson variant, cell 42
WordmarkLast Updated : 7/16/2026
CRIMSON GUARD wordmark, arched crimson variant, cell 43
WordmarkLast Updated : 5/22/2026
CRIMSON GUARD wordmark, arched white on crimson variant, cell 44
WordmarkLast Updated : 7/16/2026
CRIMSON GUARD wordmark, arched crimson outline variant, cell 45
WordmarkLast Updated : 5/22/2026
CRIMSON GUARD wordmark, arched white outline on crimson variant, cell 46
WordmarkLast Updated : 7/16/2026
SHOW YOUR STRIPES wordmark, arched crimson variant, cell 47
WordmarkLast Updated : 5/22/2026
SHOW YOUR STRIPES wordmark, arched white on crimson variant, cell 48
WordmarkLast Updated : 7/16/2026
SHOW YOUR STRIPES wordmark, arched crimson outline variant, cell 49
WordmarkLast Updated : 5/22/2026
SHOW YOUR STRIPES wordmark, arched white outline on crimson variant, cell 50
WordmarkLast Updated : 7/16/2026
GO BIG RED wordmark, straight crimson variant, cell 51
WordmarkLast Updated : 5/22/2026
GO BIG RED wordmark, straight white on crimson variant, cell 52
WordmarkLast Updated : 7/16/2026
GO BIG RED wordmark, straight crimson outline variant, cell 53
WordmarkLast Updated : 5/22/2026
GO BIG RED wordmark, straight white outline on crimson variant, cell 54
WordmarkLast Updated : 7/16/2026
IU lettermark, crimson variant, cell 13
LettermarkLast Updated : 5/22/2026
IU lettermark, white variant, cell 14
LettermarkLast Updated : 5/22/2026
IU lettermark, crimson block variant, cell 15
LettermarkLast Updated : 5/22/2026
IU lettermark, white block variant, cell 16
LettermarkLast Updated : 5/22/2026
INDIANA BASKETBALL wordmark, arched red on white variant, cell 59
Sport LogoLast Updated : 5/22/2026
INDIANA BASKETBALL wordmark, arched white on red variant, cell 60
Sport LogoLast Updated : 7/16/2026
INDIANA BASKETBALL wordmark, straight red on white variant, cell 61
Sport LogoLast Updated : 5/22/2026
INDIANA BASKETBALL wordmark, straight white on red variant, cell 62
Sport LogoLast Updated : 7/16/2026
INDIANA FOOTBALL wordmark, arched red on white variant, cell 63
Sport LogoLast Updated : 5/22/2026
INDIANA FOOTBALL wordmark, arched white on red variant, cell 64
Sport LogoLast Updated : 7/16/2026
INDIANA FOOTBALL wordmark, straight red on white variant, cell 65
Sport LogoLast Updated : 5/22/2026
INDIANA FOOTBALL wordmark, straight white on red variant, cell 66
Sport LogoLast Updated : 7/16/2026
INDIANA BASEBALL wordmark over IU lettermark, red on white variant, cell 67
Sport LogoLast Updated : 5/22/2026
INDIANA BASEBALL wordmark over IU lettermark, white on red variant, cell 68
Sport LogoLast Updated : 7/16/2026
INDIANA BASKETBALL wordmark over IU lettermark, red on white variant, cell 69
Sport LogoLast Updated : 5/22/2026
INDIANA BASKETBALL wordmark over IU lettermark, white on red variant, cell 70
Sport LogoLast Updated : 7/16/2026
INDIANA FOOTBALL wordmark over IU lettermark, red on white variant, cell 71
Sport LogoLast Updated : 5/22/2026
INDIANA FOOTBALL wordmark over IU lettermark, white on red variant, cell 72
Sport LogoLast Updated : 7/16/2026
INDIANA SOCCER wordmark over IU lettermark, red on white variant, cell 73
Sport LogoLast Updated : 5/22/2026
INDIANA SOCCER wordmark over IU lettermark, white on red variant, cell 74
Sport LogoLast Updated : 7/16/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

University seal is reserved for officially sanctioned uses including executive level stationary and legal/ceremonial documents. Additional requests must be reviewed by IU Licensing and Trademarks. No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricature Restriction

Mascot caricatures are not permitted.

hard rule

Prohibition on Drug and Tobacco References

No references to drugs or tobacco related products may be used in conjunction with University marks.