Back to Directory
Brand Guidelines

Indiana University

Location
Bloomington, IN
Established
1820
Mascot
N/A
Code
IND_NCAA
League
NCAA
Licensing Agency
CLC
Indiana University

Official Color Palette

Official University Colors

Guideline Assets

IU trident, crimson variant, cell 1
Primary Logo
IU trident, white variant, cell 2
Primary Logo
IU trident, crimson on white square variant, cell 3
Primary Logo
IU trident, crimson on white square variant, cell 4
Primary Logo
Indiana state outline with IU lettermark, outline variant, cell 55
Primary Logo
Indiana state outline with IU lettermark, solid on red variant, cell 56
Primary Logo
INDIANA wordmark over IU lettermark, red on white variant, cell 57
Primary Logo
INDIANA wordmark over IU lettermark, white on red variant, cell 58
Primary Logo
IU lettermark over INDIANA UNIVERSITY, black on white variant, cell 75
Secondary Logo
IU lettermark over INDIANA UNIVERSITY, red on white variant, cell 76
Secondary Logo
IU lettermark over INDIANA UNIVERSITY, black on white serif variant, cell 77
Secondary Logo
IU lettermark over INDIANA UNIVERSITY, white on red variant, cell 78
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY, black on white variant, cell 79
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY, red on white variant, cell 80
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY, black on white serif variant, cell 81
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY, white on black variant, cell 82
Secondary Logo
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, red on white variant, cell 83
Secondary Logo
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 84
Secondary Logo
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, black on white variant, cell 85
Secondary Logo
IU lettermark over INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 86
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, red on white variant, cell 87
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, white on red variant, cell 88
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, black on white variant, cell 89
Secondary Logo
IU lettermark next to INDIANA UNIVERSITY BLOOMINGTON, white on black variant, cell 90
Secondary Logo
Indiana University wordmark, stacked crimson variant, cell 5
Wordmark
Indiana University wordmark, stacked white variant, cell 6
Wordmark
Indiana University wordmark, stacked crimson block variant, cell 7
Wordmark
Indiana University wordmark, stacked white block variant, cell 8
Wordmark
Indiana University wordmark, arched crimson variant, cell 9
Wordmark
Indiana University wordmark, arched white variant, cell 10
Wordmark
Indiana University wordmark, horizontal crimson variant, cell 11
Wordmark
Indiana University wordmark, horizontal white variant, cell 12
Wordmark
INDIANA HOOSIERS wordmark, arched crimson variant, cell 17
Wordmark
INDIANA HOOSIERS wordmark, arched white on crimson variant, cell 18
Wordmark
INDIANA HOOSIERS wordmark, arched crimson outline variant, cell 19
Wordmark
INDIANA HOOSIERS wordmark, arched white outline on crimson variant, cell 20
Wordmark
INDIANA wordmark, arched crimson variant, cell 21
Wordmark
INDIANA wordmark, arched white on crimson variant, cell 22
Wordmark
INDIANA wordmark, arched crimson outline variant, cell 23
Wordmark
INDIANA wordmark, arched white outline on crimson variant, cell 24
Wordmark
HOOSIERS wordmark, straight crimson variant, cell 25
Wordmark
HOOSIERS wordmark, straight white on crimson variant, cell 26
Wordmark
HOOSIERS wordmark, straight crimson outline variant, cell 27
Wordmark
HOOSIERS wordmark, straight white outline on crimson variant, cell 28
Wordmark
Indiana script wordmark, crimson variant, cell 29
Wordmark
Indiana script wordmark, white on crimson variant, cell 30
Wordmark
HOOSIER ARMY wordmark, arched crimson variant, cell 31
Wordmark
HOOSIER ARMY wordmark, arched white on crimson variant, cell 32
Wordmark
HOOSIER ARMY wordmark, arched crimson outline variant, cell 33
Wordmark
HOOSIER ARMY wordmark, arched white outline on crimson variant, cell 34
Wordmark
HOOSIER NATION wordmark, arched crimson variant, cell 35
Wordmark
HOOSIER NATION wordmark, arched white on crimson variant, cell 36
Wordmark
HOOSIER NATION wordmark, arched crimson outline variant, cell 37
Wordmark
HOOSIER NATION wordmark, arched white outline on crimson variant, cell 38
Wordmark
CREAM & CRIMSON wordmark, arched crimson variant, cell 39
Wordmark
CREAM & CRIMSON wordmark, arched white on crimson variant, cell 40
Wordmark
CREAM & CRIMSON wordmark, arched crimson outline variant, cell 41
Wordmark
CREAM & CRIMSON wordmark, arched white outline on crimson variant, cell 42
Wordmark
CRIMSON GUARD wordmark, arched crimson variant, cell 43
Wordmark
CRIMSON GUARD wordmark, arched white on crimson variant, cell 44
Wordmark
CRIMSON GUARD wordmark, arched crimson outline variant, cell 45
Wordmark
CRIMSON GUARD wordmark, arched white outline on crimson variant, cell 46
Wordmark
SHOW YOUR STRIPES wordmark, arched crimson variant, cell 47
Wordmark
SHOW YOUR STRIPES wordmark, arched white on crimson variant, cell 48
Wordmark
SHOW YOUR STRIPES wordmark, arched crimson outline variant, cell 49
Wordmark
SHOW YOUR STRIPES wordmark, arched white outline on crimson variant, cell 50
Wordmark
GO BIG RED wordmark, straight crimson variant, cell 51
Wordmark
GO BIG RED wordmark, straight white on crimson variant, cell 52
Wordmark
GO BIG RED wordmark, straight crimson outline variant, cell 53
Wordmark
GO BIG RED wordmark, straight white outline on crimson variant, cell 54
Wordmark
IU lettermark, crimson variant, cell 13
Lettermark
IU lettermark, white variant, cell 14
Lettermark
IU lettermark, crimson block variant, cell 15
Lettermark
IU lettermark, white block variant, cell 16
Lettermark
INDIANA BASKETBALL wordmark, arched red on white variant, cell 59
Sport Logo
INDIANA BASKETBALL wordmark, arched white on red variant, cell 60
Sport Logo
INDIANA BASKETBALL wordmark, straight red on white variant, cell 61
Sport Logo
INDIANA BASKETBALL wordmark, straight white on red variant, cell 62
Sport Logo
INDIANA FOOTBALL wordmark, arched red on white variant, cell 63
Sport Logo
INDIANA FOOTBALL wordmark, arched white on red variant, cell 64
Sport Logo
INDIANA FOOTBALL wordmark, straight red on white variant, cell 65
Sport Logo
INDIANA FOOTBALL wordmark, straight white on red variant, cell 66
Sport Logo
INDIANA BASEBALL wordmark over IU lettermark, red on white variant, cell 67
Sport Logo
INDIANA BASEBALL wordmark over IU lettermark, white on red variant, cell 68
Sport Logo
INDIANA BASKETBALL wordmark over IU lettermark, red on white variant, cell 69
Sport Logo
INDIANA BASKETBALL wordmark over IU lettermark, white on red variant, cell 70
Sport Logo
INDIANA FOOTBALL wordmark over IU lettermark, red on white variant, cell 71
Sport Logo
INDIANA FOOTBALL wordmark over IU lettermark, white on red variant, cell 72
Sport Logo
INDIANA SOCCER wordmark over IU lettermark, red on white variant, cell 73
Sport Logo
INDIANA SOCCER wordmark over IU lettermark, white on red variant, cell 74
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

University seal is reserved for officially sanctioned uses including executive level stationary and legal/ceremonial documents. Additional requests must be reviewed by IU Licensing and Trademarks. No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricature Restriction

Mascot caricatures are not permitted.

hard rule

Prohibition on Drug and Tobacco References

No references to drugs or tobacco related products may be used in conjunction with University marks.