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Brand Guidelines

Illinois State University

Location
Normal, IL
Established
1857
Mascot
Redbirds
Code
ILS_NCAA
League
NCAA
Licensing Agency
CLC
Illinois State University

Official Color Palette

Official University Color Palette

Guideline Assets

Redbird head, full color on white variant, cell 1
Primary Logo
Redbird head, full color on red variant, cell 2
Primary Logo
Redbird head, black/white/red on white variant, cell 3
Primary Logo
Redbird head, black/white/red on red variant, cell 4
Primary Logo
Redbird head, black/white outline on white variant, cell 5
Primary Logo
Redbird head, white outline on black variant, cell 6
Primary Logo
Redbird head, black outline on white variant, cell 7
Primary Logo
full-body Redbird, full color on white variant, cell 8
Secondary Logo
full-body Redbird, full color on red variant, cell 9
Secondary Logo
full-body Redbird, black/white/red on white variant, cell 10
Secondary Logo
full-body Redbird, black/white/red on red variant, cell 11
Secondary Logo
full-body Redbird, black/white outline on white variant, cell 12
Secondary Logo
full-body Redbird, white outline on black variant, cell 13
Secondary Logo
full-body Redbird, black outline on white variant, cell 14
Secondary Logo
Illinois State Redbirds wordmark with head, full color on white variant, cell 15
Secondary Logo
Illinois State Redbirds wordmark with head, full color on red variant, cell 16
Secondary Logo
Illinois State Redbirds wordmark with head, black/white/red on white variant, cell 17
Secondary Logo
Illinois State Redbirds wordmark with head, black/white/red on red variant, cell 18
Secondary Logo
Illinois State Redbirds wordmark with head, black/white outline on white variant, cell 19
Secondary Logo
Illinois State Redbirds wordmark with head, white outline on black variant, cell 20
Secondary Logo
Redbird head, white ink on black variant
Secondary Logo
Illinois State Redbirds lockup, white ink on black variant
Secondary Logo
Redbird head, black on black variant
Secondary Logo
Illinois State Redbirds lockup, black on black variant
Secondary Logo
Illinois State University logo, red/black with tagline variant, cell 30
Secondary Logo
Illinois State University logo, black with tagline variant, cell 31
Secondary Logo
Illinois State University logo, black/white reverse with tagline variant, cell 32
Secondary Logo
Illinois State University seal, red variant, cell 33
Secondary Logo
Illinois State University seal, black variant, cell 34
Secondary Logo
Illinois State University seal, black/white reverse variant, cell 35
Secondary Logo
Redbird Athletics wordmark, red/black variant, cell 21
Wordmark
Redbirds wordmark, red/black variant, cell 22
Wordmark
Redbirds wordmark, red variant, cell 23
Wordmark
Redbirds wordmark, black variant, cell 24
Wordmark
Redbirds wordmark, red on red variant, cell 25
Wordmark
Redbirds wordmark, white on red variant, cell 26
Wordmark
Redbirds wordmark, white on black variant, cell 27
Wordmark
Illinois State script wordmark, white on red variant, cell 28
Wordmark
Redbirds script wordmark, white on red variant, cell 29
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Redbird Orientation Requirement

The redbird must always face to the right.

hard rule

Redbird Eye Color Requirement for Marks 7 and 14

On any finished product that includes the image of the Illinois State Redbird the (outer) white of the eye must be a lighter color.

conditional rule

Alternate Logos for Light on Dark Printing

Printing in white or light inks or engraving where the image will show lighter than the base material requires an alternate version of the Redbird head/body logos. These logos are available upon request.

hard rule

Redbird Eye and Pupil Color for White-Ink Logos

The Redbird should appear with white eye and black pupil when using white-ink versions of logos.

hard rule

Incorrect Use of Black Version for Light Imprints

Do not use the one-color "black" version for white (or "light") imprints onto dark products.

hard rule

University Seal Book Pages Color Requirement

On any finished product that includes the image of the Illinois State University seal, the pages of the book must be the lighter color.

hard rule

University Seal Book Pages Color Requirement (Seals Section)

On any finished product that includes the image of the Illinois State University seal, the pages of the book must be the lighter color.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

advisory rule

University Seal Printing Color

The University seal should be printed in red when possible, unless printing requires black/white. The seal should always appear as a positive and not as a reverse (the pages of the book should always be the lighter color).