Illinois State University Brand Guidelines

The redbird must always face to the right.

On any finished product that includes the image of the Illinois State Redbird the (outer) white of the eye must be a lighter color.

Printing in white or light inks or engraving where the image will show lighter than the base material requires an alternate version of the Redbird head/body logos. These logos are available upon request.

The Redbird should appear with white eye and black pupil when using white-ink versions of logos.

Do not use the one-color "black" version for white (or "light") imprints onto dark products.

On any finished product that includes the image of the Illinois State University seal, the pages of the book must be the lighter color.

On any finished product that includes the image of the Illinois State University seal, the pages of the book must be the lighter color.

No alterations or overlaying graphics to seal permitted.

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

The University seal should be printed in red when possible, unless printing requires black/white. The seal should always appear as a positive and not as a reverse (the pages of the book should always be the lighter color).