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Brand Guidelines

Hartwick College (HRT)

Location
Oneonta, NY
Established
1797
Mascot
Hawks
Code
HRT_NCAA
League
NCAA
Licensing Agency
CLC
Hartwick College (HRT)

Official Color Palette

Official Color Palette

Guideline Assets

Hartwick Hawks athletic logo, blue/grey variant, cell 11
Primary Logo
Hartwick Hawks athletic logo, navy/grey variant, cell 12
Primary Logo
Hartwick Hawks athletic logo, black/grey variant, cell 13
Primary Logo
Hartwick Hawks athletic logo, white/grey on black variant, cell 14
Primary Logo
Hartwick athletic logo, blue/grey variant, cell 15
Primary Logo
Hartwick athletic logo, navy/grey variant, cell 16
Primary Logo
Hartwick athletic logo, black/grey variant, cell 17
Primary Logo
Hartwick athletic logo, white/grey on black variant, cell 18
Primary Logo
Hartwick College institutional logo, blue variant, cell 1
Secondary Logo
Hartwick College institutional logo, navy variant, cell 2
Secondary Logo
Hartwick College institutional logo, sky blue variant, cell 3
Secondary Logo
Hartwick College institutional logo, black variant, cell 4
Secondary Logo
Hartwick College institutional logo, white on blue variant, cell 5
Secondary Logo
Hartwick College institutional logo, white on black variant, cell 6
Secondary Logo
Pine Lake Hartwick College logo, green variant, cell 7
Secondary Logo
Pine Lake Hartwick College logo, green variant, cell 8
Secondary Logo
Pine Lake Hartwick College logo, black variant, cell 9
Secondary Logo
Pine Lake Hartwick College logo, white on black variant, cell 10
Secondary Logo
Hartwick spirit mark, navy variant, cell 19
Secondary Logo
Hartwick spirit mark, blue variant, cell 20
Secondary Logo
Hartwick spirit mark, sky blue variant, cell 21
Secondary Logo
Hartwick spirit mark, white on black variant, cell 22
Secondary Logo
Hartwick College seal, white on blue variant
Secondary Logo
Hartwick College wordmark, white on blue variant
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Primary Typeface Usage

Freight Text should be used for headlines and body copy. Freight Sans should be used for headlines, subheads, and lists.

advisory rule

Accent Typeface Usage

Accent typefaces support the primary typefaces in more prominently placed marketing materials. Use these typefaces sparingly to accent content like quotations, facts, and data, or to create nostalgia.

Hartwick College (HRT) Brand Guidelines & Licensing