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Brand Guidelines

Houston Christian University (HBU)

Location
Houston, TX
Established
1960
Mascot
Huskies
Code
HBU_NCAA
League
NCAA
Licensing Agency
CLC
Houston Christian University (HBU)

Official Color Palette

Official University Colors

Guideline Assets

HCU wordmark with husky head, full color variant, cell 1
Primary Logo
husky head mascot, full color variant, cell 2
Primary Logo
primary logo, blue on white variant, cell 13
Primary Logo
primary logo, white on blue variant, cell 14
Primary Logo
primary logo, black on white variant, cell 17
Primary Logo
primary logo, white on black variant, cell 18
Primary Logo
University Seal, bronze variant, cell 10
Secondary Logo
University Seal, black variant, cell 11
Secondary Logo
University Seal, white on black variant, cell 12
Secondary Logo
tower icon, blue on white variant, cell 33
Secondary Logo
tower icon, white on blue variant, cell 34
Secondary Logo
tower icon, black on white variant, cell 35
Secondary Logo
tower icon, white on black variant, cell 36
Secondary Logo
HCU wordmark, full color variant, cell 3
Wordmark
Huskies script wordmark, black variant, cell 4
Wordmark
Huskies script wordmark, blue and orange variant, cell 5
Wordmark
Huskies script wordmark, white on blue variant, cell 6
Wordmark
Huskies script wordmark, orange and blue on blue variant, cell 7
Wordmark
Huskies script wordmark, blue and white on orange variant, cell 8
Wordmark
Huskies script wordmark, orange and white on blue variant, cell 9
Wordmark
wordmark, blue on white variant, cell 15
Wordmark
wordmark, white on blue variant, cell 16
Wordmark
wordmark, black on white variant, cell 19
Wordmark
wordmark, white on black variant, cell 20
Wordmark
wordmark, stacked, blue on white variant, cell 21
Wordmark
wordmark, stacked, white on blue variant, cell 22
Wordmark
wordmark, horizontal, blue on white variant, cell 23
Wordmark
wordmark, horizontal, white on blue variant, cell 24
Wordmark
wordmark, stacked, black on white variant, cell 25
Wordmark
wordmark, stacked, white on black variant, cell 26
Wordmark
wordmark, horizontal, black on white variant, cell 27
Wordmark
wordmark, horizontal, white on black variant, cell 28
Wordmark
lettermark, blue on white variant, cell 29
Lettermark
lettermark, white on blue variant, cell 30
Lettermark
lettermark, black on white variant, cell 31
Lettermark
lettermark, white on black variant, cell 32
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Alteration Restriction

No alterations or overlying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Houston Christian University (HBU) Brand Guidelines & Licensing