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Brand Guidelines

Hartford, University of (HAT)

Location
West Hartford, CT
Established
1957
Mascot
Hawks
Code
HAT_NCAA
League
NCAA
Licensing Agency
CLC
Hartford, University of (HAT)

Official Color Palette

Official University Colors

Mascot Mark Color Specifications

Guideline Assets

Hartford Hawk primary logo, red/black mascot, black wordmark variant, cell 1
Primary Logo
Hartford Hawk primary logo, black/white mascot, black wordmark variant, cell 2
Primary Logo
Hartford Hawk primary logo, red/white mascot, red wordmark variant, cell 3
Primary Logo
Hartford Hawk primary logo, black/white mascot, black wordmark variant, cell 4
Primary Logo
Hartford Hawk secondary logo, red/black mascot, black wordmark variant, cell 5
Secondary Logo
Hartford Hawk secondary logo, black/white mascot, black wordmark variant, cell 6
Secondary Logo
Hartford Hawk secondary logo, red/white mascot, red wordmark variant, cell 7
Secondary Logo
Hartford Hawk secondary logo, black/white mascot, black wordmark variant, cell 8
Secondary Logo
Howie the Hawk mascot, full color, pose 1 variant, cell 9
Secondary Logo
Howie the Hawk mascot, line art, pose 1 variant, cell 10
Secondary Logo
Howie the Hawk mascot, full color, pose 2 variant, cell 11
Secondary Logo
Howie the Hawk mascot, line art, pose 2 variant, cell 12
Secondary Logo
Howie the Hawk mascot, full color, pose 3 variant, cell 13
Secondary Logo
Howie the Hawk mascot, line art, pose 3 variant, cell 14
Secondary Logo
University of Hartford wordmark, red variant, cell 43
Secondary Logo
University of Hartford wordmark, black variant, cell 44
Secondary Logo
University of Hartford wordmark, white on black variant, cell 45
Secondary Logo
University of Hartford wordmark, red, horizontal variant, cell 46
Secondary Logo
University of Hartford wordmark, black, horizontal variant, cell 47
Secondary Logo
University of Hartford wordmark, white on black, horizontal variant
Secondary Logo
HARTFORD ATHLETICS wordmark, red/black variant, cell 22
Wordmark
HARTFORD ATHLETICS wordmark, outline variant, cell 23
Wordmark
HARTFORD ATHLETICS wordmark, red outline variant, cell 24
Wordmark
HARTFORD ATHLETICS wordmark, white outline variant, cell 25
Wordmark
HARTFORD ATHLETICS wordmark, white on black variant, cell 26
Wordmark
HARTFORD wordmark, red variant, cell 27
Wordmark
HARTFORD wordmark, red outline variant, cell 28
Wordmark
HARTFORD wordmark, outline variant, cell 29
Wordmark
HARTFORD wordmark, white on black variant, cell 30
Wordmark
HARTFORD HAWKS wordmark, red/black variant, cell 31
Wordmark
HARTFORD HAWKS wordmark, black variant, cell 32
Wordmark
HARTFORD HAWKS wordmark, white on black variant, cell 33
Wordmark
HARTFORD HAWKS stacked wordmark, red variant, cell 34
Wordmark
HARTFORD HAWKS stacked wordmark, black variant, cell 35
Wordmark
HARTFORD HAWKS stacked wordmark, white on black variant, cell 36
Wordmark
block H, red variant, cell 39
Lettermark
block H, white on red variant, cell 40
Lettermark
block H, black variant, cell 41
Lettermark
block H, white on black variant, cell 42
Lettermark
H with hawk head, primary color variant, cell 15
Sport Logo
H with hawk head, outline variant, cell 16
Sport Logo
H with hawk head, white on black variant, cell 17
Sport Logo
H with hawk head, red outline variant, cell 18
Sport Logo
H with hawk head, black outline variant, cell 19
Sport Logo
H with hawk head, white on red variant, cell 20
Sport Logo
H with hawk head, red on black variant, cell 21
Sport Logo
athletic numbers, light background variant, cell 37
Sport Logo
athletic numbers, dark background variant, cell 38
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University of Hartford Verbiage Restriction

"University of Hartford" is not to be used in conjunction with athletic marks.

hard rule

Mascot Marks Youth Items Restriction

Marks 9 through 14 are reserved for youth items only.

Hartford, University Of (HAT) Brand Guidelines & Licensing