Hartwick College Brand Guidelines

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Freight Text should be used for headlines and body copy. Freight Sans should be used for headlines, subheads, and lists.

Accent typefaces support the primary typefaces in more prominently placed marketing materials. Use these typefaces sparingly to accent content like quotations, facts, and data, or to create nostalgia.