Hartwick College Brand Guidelines

Location
Oneonta, NY
Established
1797
Mascot
Hawks
Code
HRT_NCAA
League
NCAA
Licensing Agency
CLC
Hartwick College

Official Brand Colors

Official Color Palette

Logos & Marks

Hartwick Hawks athletic logo, blue/grey variant, cell 11
Primary Logo
Hartwick logo
Primary Logo
Hartwick logo
Primary Logo
HARTWICK LOGO
Primary Logo
HARTWICK LOGO
Primary Logo
Hartwick College institutional logo, blue variant, cell 1
Secondary Logo
Hartwick College institutional logo, navy variant, cell 2
Secondary Logo
Hartwick College institutional logo, sky blue variant, cell 3
Secondary Logo
Hartwick College institutional logo, black variant, cell 4
Secondary Logo
Hartwick College seal, white on blue variant
Secondary Logo
Hartwick College
Wordmark
Pine Lake Hartwick College logo, green variant, cell 7
Wordmark
Pine Lake Hartwick College logo, black variant, cell 9
Wordmark
Hartwick spirit mark
Wordmark
Hartwick College wordmark, white on blue variant
Wordmark
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks
Hartwick Institutional mark
Institutional Marks

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Primary Typeface Usage

Freight Text should be used for headlines and body copy. Freight Sans should be used for headlines, subheads, and lists.

advisory rule

Accent Typeface Usage

Accent typefaces support the primary typefaces in more prominently placed marketing materials. Use these typefaces sparingly to accent content like quotations, facts, and data, or to create nostalgia.

Hartwick College Brand Guidelines & Licensing