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Brand Guidelines

Gardner-Webb University (GW)

Location
Boiling Springs, NC
Established
1905
Mascot
Runnin' Bulldogs
Code
GW_NCAA
League
NCAA
Licensing Agency
CLC
Gardner-Webb University (GW)

Official Color Palette

Approved University Colors

Guideline Assets

Gardner-Webb University logo, color, stacked variant, cell 3
Primary Logo
Gardner-Webb University logo, color, stacked, on black variant, cell 4
Primary Logo
Gardner-Webb University logo, black, stacked variant, cell 5
Primary Logo
Gardner-Webb University logo, white, stacked, on black variant, cell 6
Primary Logo
Gardner-Webb University logo, color, horizontal variant, cell 7
Primary Logo
Gardner-Webb University logo, color, horizontal, on black variant, cell 8
Primary Logo
Gardner-Webb University logo, black, horizontal variant, cell 9
Primary Logo
Gardner-Webb University logo, white, horizontal, on black variant, cell 10
Primary Logo
bulldog mascot, full color variant, cell 11
Primary Logo
bulldog mascot, black and white variant, cell 12
Primary Logo
bulldog head in circle, red variant, cell 13
Primary Logo
bulldog head in circle, black variant, cell 14
Primary Logo
institutional seal, color variant, cell 1
Secondary Logo
institutional seal, black variant, cell 2
Secondary Logo
bulldog mascot with North Carolina state outline, full color variant, cell 28
Secondary Logo
Gardner-Webb wordmark, black variant, cell 19
Wordmark
Runnin' Bulldogs wordmark, black variant, cell 20
Wordmark
'Dawgs wordmark, black variant, cell 21
Wordmark
Gardner-Webb wordmark, red variant, cell 22
Wordmark
Runnin' Bulldogs wordmark, red variant, cell 23
Wordmark
'Dawgs wordmark, red variant, cell 24
Wordmark
Gardner-Webb wordmark, white on black variant, cell 25
Wordmark
Runnin' Bulldogs wordmark, white on black variant, cell 26
Wordmark
'Dawgs wordmark, white on black variant, cell 27
Wordmark
GW monogram, red on white variant, cell 15
Lettermark
GW monogram, white on red variant, cell 16
Lettermark
GW monogram, red on black variant, cell 17
Lettermark
GW monogram, white on black variant, cell 18
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restriction

University seal restricted to Academic, Presidential, and Graduation items only.

hard rule

Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Gardner-webb University (GW) Brand Guidelines & Licensing