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Brand Guidelines

Georgia Tech

Location
Atlanta, GA
Established
1885
Mascot
Yellow Jackets
Code
GT_NCAA
League
NCAA
Licensing Agency
CLC
Georgia Tech

Official Color Palette

Official Color Palette

Metallic Gold Substitution

Guideline Assets

Interlocking GT, Tech Gold with Navy outline variant, cell 1
Primary Logo
Interlocking GT, Tech Gold outline variant, cell 2
Primary Logo
Interlocking GT, Navy outline variant, cell 3
Primary Logo
Interlocking GT, Tech Gold fill variant, cell 4
Primary Logo
Interlocking GT, Black outline variant, cell 5
Primary Logo
Interlocking GT, Tech Gold with White outline on Navy variant, cell 6
Primary Logo
Interlocking GT, Tech Gold outline on Navy variant, cell 7
Primary Logo
Interlocking GT, Tech Gold fill on Navy variant, cell 8
Primary Logo
Interlocking GT, White outline on Navy variant, cell 9
Primary Logo
Interlocking GT, White fill on Navy variant, cell 10
Primary Logo
Interlocking GT, White with Navy outline on Tech Gold variant, cell 11
Primary Logo
Interlocking GT, Navy outline on Tech Gold variant, cell 12
Primary Logo
Interlocking GT, White outline on Tech Gold variant, cell 13
Primary Logo
Interlocking GT, White fill on Tech Gold variant, cell 14
Primary Logo
Interlocking GT, Navy fill variant, cell 15
Primary Logo
GT logo with Georgia Tech wordmark, gold/white/navy on white variant, cell 16
Primary Logo
GT logo with Georgia Tech wordmark, gold/white/white on navy variant, cell 17
Primary Logo
GT logo with Georgia Tech wordmark, white/navy/navy on gold variant, cell 18
Primary Logo
GT logo with Georgia Tech wordmark, gold/gold on white variant, cell 19
Primary Logo
GT logo with Georgia Tech wordmark, white/white on navy variant, cell 20
Primary Logo
GT logo with Georgia Tech wordmark, white/white on gold variant, cell 21
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), gold/white/navy on white variant, cell 22
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), gold/white/white on navy variant, cell 23
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), white/navy/navy on gold variant, cell 24
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), gold/gold on white variant, cell 25
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), white/white on navy variant, cell 26
Primary Logo
GT logo with Georgia Tech wordmark (horizontal), white/white on gold variant, cell 27
Primary Logo
GT logo with Georgia Tech wordmark (stacked), gold/white/navy on white variant, cell 28
Primary Logo
GT logo with Georgia Tech wordmark (stacked), gold/white/white on navy variant, cell 29
Primary Logo
GT logo with Georgia Tech wordmark (stacked), white/navy/navy on gold variant, cell 30
Primary Logo
GT logo with Georgia Tech wordmark (stacked), gold/gold on white variant, cell 31
Primary Logo
GT logo with Georgia Tech wordmark (stacked), white/white on navy variant, cell 32
Primary Logo
GT logo with Georgia Tech wordmark (stacked), white/white on gold variant, cell 33
Primary Logo
Georgia Institute of Technology, horizontal, gold/navy on white variant, cell 176
Primary Logo
Georgia Institute of Technology, horizontal, gold/white on navy variant, cell 177
Primary Logo
Georgia Institute of Technology, horizontal, gold on white variant, cell 178
Primary Logo
Georgia Institute of Technology, horizontal, white on navy variant, cell 179
Primary Logo
Georgia Institute of Technology, horizontal, white on gold variant, cell 180
Primary Logo
Georgia Tech, horizontal, gold/navy on white variant, cell 181
Primary Logo
Georgia Tech, horizontal, gold/white on navy variant, cell 182
Primary Logo
Georgia Tech, horizontal, gold on white variant, cell 183
Primary Logo
Georgia Tech, horizontal, white on navy variant, cell 184
Primary Logo
Georgia Tech, horizontal, white on gold variant, cell 185
Primary Logo
Georgia Tech, stacked, gold/navy on white variant, cell 186
Primary Logo
Georgia Tech, stacked, gold/white on navy variant, cell 187
Primary Logo
Georgia Tech, stacked, gold on white variant, cell 188
Primary Logo
Georgia Tech, stacked, white on navy variant, cell 189
Primary Logo
Georgia Tech, stacked, white on gold variant, cell 190
Primary Logo
Georgia Tech, vertical, gold/navy on white variant, cell 191
Primary Logo
Georgia Tech, vertical, gold/white on navy variant, cell 192
Primary Logo
Georgia Tech, vertical, gold on white variant, cell 193
Primary Logo
Georgia Tech, vertical, white on navy variant, cell 194
Primary Logo
Georgia Tech, vertical, white on gold variant, cell 195
Primary Logo
Buzz mascot (flying), full color variant, cell 124
Secondary Logo
Buzz mascot (flying), full color on navy variant, cell 125
Secondary Logo
Buzz mascot (flying), navy outline variant, cell 126
Secondary Logo
Buzz mascot (flying), white outline on navy variant, cell 127
Secondary Logo
Buzz mascot (standing), full color variant, cell 128
Secondary Logo
Buzz mascot (standing), full color on navy variant, cell 129
Secondary Logo
Buzz mascot (standing), navy outline variant, cell 130
Secondary Logo
Buzz mascot (standing), white outline on navy variant, cell 131
Secondary Logo
Buzz mascot in Ramblin' Wreck, full color variant, cell 132
Secondary Logo
Buzz mascot in Ramblin' Wreck, full color on navy variant, cell 133
Secondary Logo
Buzz mascot in Ramblin' Wreck, navy outline variant, cell 134
Secondary Logo
Buzz mascot in Ramblin' Wreck, white outline on navy variant, cell 135
Secondary Logo
GT lettermark with Buzz, full color variant, cell 136
Secondary Logo
GT lettermark with Buzz, full color on navy variant, cell 137
Secondary Logo
GT lettermark with Buzz, navy outline variant, cell 138
Secondary Logo
GT lettermark with Buzz, white outline on navy variant, cell 139
Secondary Logo
Buzz mascot (flying), full color variant, cell 140
Secondary Logo
Buzz mascot (flying), full color on black variant, cell 141
Secondary Logo
Buzz mascot (standing), full color variant, cell 142
Secondary Logo
Buzz mascot (standing), full color on black variant, cell 143
Secondary Logo
Buzz mascot in Ramblin' Wreck, full color variant, cell 144
Secondary Logo
Buzz mascot in Ramblin' Wreck, full color on black variant, cell 145
Secondary Logo
Buzz, flying right, colored variant, cell 146
Secondary Logo
Buzz, flying right, colored, navy background variant, cell 147
Secondary Logo
Buzz, flying right, white outline variant, cell 148
Secondary Logo
Buzz, flying right, white outline, navy background variant, cell 149
Secondary Logo
Buzz, flying right, colored variant, cell 150
Secondary Logo
Buzz, flying right, colored, black background variant, cell 151
Secondary Logo
Buzz, flying left, colored variant, cell 152
Secondary Logo
Buzz, flying left, colored, navy background variant, cell 153
Secondary Logo
Buzz, flying left, white outline variant, cell 154
Secondary Logo
Buzz, flying left, white outline, navy background variant, cell 155
Secondary Logo
Buzz, flying left, colored variant, cell 156
Secondary Logo
Buzz, flying left, colored, black background variant, cell 157
Secondary Logo
Buzz, walking with basketball, colored variant, cell 158
Secondary Logo
Buzz, walking with basketball, colored, navy background variant, cell 159
Secondary Logo
Buzz, walking with basketball, white outline variant, cell 160
Secondary Logo
Buzz, walking with basketball, white outline, navy background variant, cell 161
Secondary Logo
Buzz, walking with basketball, colored variant, cell 162
Secondary Logo
Buzz, walking with basketball, colored, black background variant, cell 163
Secondary Logo
Buzz, flying right horizontal, colored variant, cell 164
Secondary Logo
Buzz, flying right horizontal, colored, navy background variant, cell 165
Secondary Logo
Buzz, flying right horizontal, white outline variant, cell 166
Secondary Logo
Buzz, flying right horizontal, white outline, navy background variant, cell 167
Secondary Logo
Buzz, flying right horizontal, colored variant, cell 168
Secondary Logo
Buzz, flying right horizontal, colored, black background variant, cell 169
Secondary Logo
Buzz mascot with Georgia Tech wordmark, stacked variant
Secondary Logo
Buzz mascot with Georgia Tech wordmark, horizontal variant
Secondary Logo
GT lettermark with Buzz mascot, combined variant
Secondary Logo
Ramblin' Wreck, full color variant, cell 170
Secondary Logo
Ramblin' Wreck, navy outline variant, cell 171
Secondary Logo
Ramblin' Wreck, white knockout variant, cell 172
Secondary Logo
Ramblin' Wreck with speed lines, full color variant, cell 173
Secondary Logo
Ramblin' Wreck with speed lines, navy outline variant, cell 174
Secondary Logo
Ramblin' Wreck with speed lines, white knockout variant, cell 175
Secondary Logo
Georgia Tech Seal, full color on white variant, cell 196
Secondary Logo
Georgia Tech Seal, gold on white variant, cell 197
Secondary Logo
Georgia Tech Seal, white on gold variant, cell 198
Secondary Logo
Georgia Institute of Technology Seal, horizontal lockup, navy/gold on white variant, cell 199
Secondary Logo
Georgia Institute of Technology Seal, horizontal lockup, white on gold variant, cell 200
Secondary Logo
Georgia Tech Athletics wordmark, navy on white variant, cell 34
Wordmark
Georgia Tech Football wordmark, gold on white variant, cell 35
Wordmark
Georgia Tech wordmark, horizontal, navy variant, cell 40
Wordmark
Georgia Tech wordmark, horizontal, white variant, cell 41
Wordmark
Georgia Tech wordmark, horizontal, navy variant, cell 42
Wordmark
Georgia Tech wordmark, horizontal, gold variant, cell 43
Wordmark
Georgia Tech wordmark, horizontal, gold variant, cell 44
Wordmark
Georgia Tech wordmark, horizontal, white variant, cell 45
Wordmark
Georgia Tech wordmark, stacked, navy variant, cell 46
Wordmark
Georgia Tech wordmark, stacked, white variant, cell 47
Wordmark
Georgia Tech wordmark, stacked, navy variant, cell 48
Wordmark
Georgia Tech wordmark, stacked, gold variant, cell 49
Wordmark
Georgia Tech wordmark, stacked, gold variant, cell 50
Wordmark
Georgia Tech wordmark, stacked, white variant, cell 51
Wordmark
Georgia Tech wordmark, stacked, navy variant, cell 52
Wordmark
Georgia Tech wordmark, stacked, white variant, cell 53
Wordmark
Georgia Tech wordmark, stacked, navy variant, cell 54
Wordmark
Georgia Tech wordmark, stacked, gold variant, cell 55
Wordmark
Georgia Tech wordmark, stacked, gold variant, cell 56
Wordmark
Georgia Tech wordmark, stacked, white variant, cell 57
Wordmark
Yellow Jackets wordmark, horizontal, navy on white variant, cell 58
Wordmark
Yellow Jackets wordmark, horizontal, white on navy variant, cell 59
Wordmark
Yellow Jackets wordmark, horizontal, navy on gold variant, cell 60
Wordmark
Yellow Jackets wordmark, horizontal, gold on white variant, cell 61
Wordmark
Yellow Jackets wordmark, horizontal, gold on navy variant, cell 62
Wordmark
Yellow Jackets wordmark, horizontal, white on gold variant, cell 63
Wordmark
Yellow Jackets wordmark, stacked, navy on white variant, cell 64
Wordmark
Yellow Jackets wordmark, stacked, white on navy variant, cell 65
Wordmark
Yellow Jackets wordmark, stacked, navy on gold variant, cell 66
Wordmark
Yellow Jackets wordmark, stacked, gold on white variant, cell 67
Wordmark
Yellow Jackets wordmark, stacked, gold on navy variant, cell 68
Wordmark
Yellow Jackets wordmark, stacked, white on gold variant, cell 69
Wordmark
Yellow Jackets wordmark, stacked, navy on white variant, cell 70
Wordmark
Yellow Jackets wordmark, stacked, white on navy variant, cell 71
Wordmark
Yellow Jackets wordmark, stacked, navy on gold variant, cell 72
Wordmark
Yellow Jackets wordmark, stacked, gold on white variant, cell 73
Wordmark
Yellow Jackets wordmark, stacked, gold on navy variant, cell 74
Wordmark
Yellow Jackets wordmark, stacked, white on gold variant, cell 75
Wordmark
Ramblin' Wreck wordmark, horizontal, navy variant, cell 76
Wordmark
Ramblin' Wreck wordmark, horizontal, white variant, cell 77
Wordmark
Ramblin' Wreck wordmark, horizontal, navy variant, cell 78
Wordmark
Ramblin' Wreck wordmark, horizontal, gold variant, cell 79
Wordmark
Ramblin' Wreck wordmark, horizontal, gold variant, cell 80
Wordmark
Ramblin' Wreck wordmark, horizontal, white variant, cell 81
Wordmark
Ramblin' Wreck wordmark, stacked, navy variant, cell 82
Wordmark
Ramblin' Wreck wordmark, stacked, white variant, cell 83
Wordmark
Ramblin' Wreck wordmark, stacked, navy variant, cell 84
Wordmark
Ramblin' Wreck wordmark, stacked, gold variant, cell 85
Wordmark
Ramblin' Wreck wordmark, stacked, gold variant, cell 86
Wordmark
Ramblin' Wreck wordmark, stacked, white variant, cell 87
Wordmark
Ramblin' Wreck wordmark, stacked, navy variant, cell 88
Wordmark
Ramblin' Wreck wordmark, stacked, white variant, cell 89
Wordmark
Ramblin' Wreck wordmark, stacked, navy variant, cell 90
Wordmark
Ramblin' Wreck wordmark, stacked, gold variant, cell 91
Wordmark
Ramblin' Wreck wordmark, stacked, gold variant, cell 92
Wordmark
Ramblin' Wreck wordmark, stacked, white variant, cell 93
Wordmark
STING 'EM wordmark, navy variant, cell 94
Wordmark
STING 'EM wordmark, white variant, cell 95
Wordmark
STING 'EM wordmark, navy variant, cell 96
Wordmark
STING 'EM wordmark, gold variant, cell 97
Wordmark
STING 'EM wordmark, gold variant, cell 98
Wordmark
STING 'EM wordmark, white variant, cell 99
Wordmark
BUZZ wordmark, navy variant, cell 100
Wordmark
BUZZ wordmark, white variant, cell 101
Wordmark
BUZZ wordmark, navy variant, cell 102
Wordmark
BUZZ wordmark, gold variant, cell 103
Wordmark
BUZZ wordmark, gold variant, cell 104
Wordmark
BUZZ wordmark, white variant, cell 105
Wordmark
Jackets script, navy on white variant, cell 106
Wordmark
Jackets script, white on navy variant, cell 107
Wordmark
Jackets script, navy on gold variant, cell 108
Wordmark
Jackets script, gold on white variant, cell 109
Wordmark
Jackets script, gold on navy variant, cell 110
Wordmark
Jackets script, white on gold variant, cell 111
Wordmark
Tech script, navy on white variant, cell 112
Wordmark
Tech script, white on navy variant, cell 113
Wordmark
Tech script, navy on gold variant, cell 114
Wordmark
Tech script, gold on white variant, cell 115
Wordmark
Tech script, gold on navy variant, cell 116
Wordmark
Tech script, white on gold variant, cell 117
Wordmark
Swarm Style mark, navy on white variant, cell 118
Wordmark
Swarm Style mark, white on navy variant, cell 119
Wordmark
Swarm Style mark, navy on gold variant, cell 120
Wordmark
Swarm Style mark, gold on white variant, cell 121
Wordmark
Swarm Style mark, gold on navy variant, cell 122
Wordmark
Swarm Style mark, white on gold variant, cell 123
Wordmark
GT logo with Georgia Tech Athletics wordmark, gold/white/white on navy variant, cell 36
Sport Logo
GT logo with Georgia Tech Football wordmark, white/navy/navy on gold variant, cell 37
Sport Logo
GT logo with Georgia Tech Athletics wordmark, gold/gold on white variant, cell 38
Sport Logo
GT logo with Georgia Tech Football wordmark, white/white on gold variant, cell 39
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Primary Mark Fill and Pattern Restrictions

Fill of the Interlocking GT must remain either white or gold. No patterns or images are allowed in the interlocking GT.

conditional rule

Interlocking GT Black Fill Restriction

Interlocking GT may only be filled with black in certain instances where the mark is being embossed or etched. These uses are restricted and reviewed on a case-by-case basis by the Licensing and Trademarks department.

hard rule

Athletics Wordmark Stroke Restriction

Do not add a stroke to the Georgia Tech wordmark. Do not add a stroke to the athletics wordmarks.

hard rule

Athletics Wordmark and Font Exclusivity

Athletic word mark and font are exclusive to the Georgia Tech Athletics Association and its programs.

conditional rule

Sport Specific Wordmarks Availability

All variations and sports are available upon request. Please contact Trademarks and Licensing department for additional logos.

hard rule

Script Wordmarks Restriction

These marks are reserved for Baseball and Softball application only.

hard rule

Swarm Style Stroke Restriction

Do not add a stroke to the Swarm Style marks.

hard rule

Buzz Mark Color and Outline Rules

When Buzz is used with any other trademarks, all marks must appear in PMS 465 C. When Buzz is placed on a dark background, a white outline is required around the mark.

conditional rule

Secondary Buzz Marks Availability

Marks 158-169 are available as secondary marks for Buzz (some additional sport variations are available upon request).

hard rule

Discontinued Buzz Marks and Color Combination Restriction

These marks are NOT allowed and will be disapproved on all design submissions. When using Buzz in conjunction with the Interlocking GT, both logos must be in Tech Gold and Blue.

hard rule

Ramblin' Wreck Black Color Restriction

Ramblin' Wreck marks not allowed in Black.

hard rule

Seal Presentation and Color Rules

Preferred presentation for the Institute Seal alone is multicolored, using Tech Gold, blue. When Seal is used in conjunction with the wordmark, it should be printed in Tech Gold. One color printing of the Seal alone, or the Seal with wordmark, is acceptable.

hard rule

Seal Alteration and Overlay Restriction

Alterations and overlaying graphics to seal permitted (Words "Georgia Tech" or "Georgia Institute of Technology" only).

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

TECH Standalone Usage Restriction

If Tech is used alone, other art must be included.

hard rule

Interlocking GT Letterform Rules

The "G" in the interlocking "GT" must be oval. The "G" and "T" cannot be side-by-side.

hard rule

Buzz Character Details

Buzz's wristbands, dot in his eye, wings, teeth, and soles of shoes must be white. Buzz has four teeth.

hard rule

Color Context Restriction for Merchandise

Georgia Tech marks cannot appear on red, orange, or light blue merchandise.

hard rule

Gambling Product Restriction

Georgia Tech marks cannot appear on gambling products.

hard rule

Logo Color on Black Base

If black is the base color, then all logos must be printed in white.