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Brand Guidelines

Georgia Southwestern State University (GSW)

Location
Americus, GA
Established
1906
Mascot
Surge
Code
GSW_NCAA
League
NCAA
Licensing Agency
CLC
Georgia Southwestern State University (GSW)

Official Color Palette

Primary University Color Palette

Athletics Color Palette

Guideline Assets

GSW primary logo, blue on white variant, cell 1
Primary Logo
GSW primary logo, white on blue variant, cell 2
Primary Logo
GSW primary logo, white on blue variant, cell 3
Primary Logo
GSW primary logo, blue on gold variant, cell 4
Primary Logo
GSW primary logo, white on black variant, cell 5
Primary Logo
GSW primary logo, black on white variant, cell 6
Primary Logo
GSW primary logo horizontal, blue on white variant, cell 7
Primary Logo
GSW primary logo horizontal, white on blue variant, cell 8
Primary Logo
GSW primary logo horizontal, white on blue variant, cell 9
Primary Logo
GSW primary logo horizontal, blue on gold variant, cell 10
Primary Logo
GSW primary logo horizontal, white on black variant, cell 11
Primary Logo
GSW primary logo horizontal, black on white variant, cell 12
Primary Logo
Georgia Southwestern wordmark with hurricane icon, full color variant, cell 44
Primary Logo
Georgia Southwestern wordmark with hurricane icon, full color reverse variant, cell 45
Primary Logo
Georgia Southwestern wordmark with hurricane icon, black and white variant, cell 46
Primary Logo
Georgia Southwestern wordmark with hurricane icon, black and white reverse variant, cell 47
Primary Logo
GSW secondary logo, blue on white variant, cell 13
Secondary Logo
GSW secondary logo, white on blue variant, cell 14
Secondary Logo
GSW secondary logo, blue on gold variant, cell 15
Secondary Logo
GSW secondary logo, gold on blue variant, cell 16
Secondary Logo
GSW secondary logo, white on black variant, cell 17
Secondary Logo
GSW secondary logo, black on white variant, cell 18
Secondary Logo
building icon, blue on white variant, cell 25
Secondary Logo
building icon, white on blue variant, cell 26
Secondary Logo
building icon, blue on gold variant, cell 27
Secondary Logo
building icon, gold on blue variant, cell 28
Secondary Logo
building icon, white on black variant, cell 29
Secondary Logo
building icon, black on white variant, cell 30
Secondary Logo
School Seal, blue variant, cell 38
Secondary Logo
School Seal, black variant, cell 39
Secondary Logo
School Seal, white on blue variant, cell 40
Secondary Logo
School Seal, white on black variant, cell 41
Secondary Logo
Vintage State Outline Mark, blue and gold variant, cell 42
Secondary Logo
Vintage State Outline Mark, blue and gold on blue variant, cell 43
Secondary Logo
Hurricanes wordmark with hurricane icon, full color variant, cell 52
Secondary Logo
Hurricanes wordmark with hurricane icon, full color reverse variant, cell 53
Secondary Logo
Hurricanes wordmark with hurricane icon, black and white variant, cell 54
Secondary Logo
Hurricanes wordmark with hurricane icon, black and white reverse variant, cell 55
Secondary Logo
Canes wordmark with hurricane icon, full color variant, cell 56
Secondary Logo
Canes wordmark with hurricane icon, full color reverse variant, cell 57
Secondary Logo
Canes wordmark with hurricane icon, black and white variant, cell 58
Secondary Logo
Canes wordmark with hurricane icon, black and white reverse variant, cell 59
Secondary Logo
hurricane icon, full color variant, cell 60
Secondary Logo
hurricane icon, full color reverse variant, cell 61
Secondary Logo
hurricane icon, black and white variant, cell 62
Secondary Logo
hurricane icon, black and white reverse variant, cell 63
Secondary Logo
GSW wordmark, blue on white variant, cell 19
Wordmark
GSW wordmark, white on blue variant, cell 20
Wordmark
GSW wordmark, blue on gold variant, cell 21
Wordmark
GSW wordmark, gold on blue variant, cell 22
Wordmark
GSW wordmark, white on black variant, cell 23
Wordmark
GSW wordmark, black on white variant, cell 24
Wordmark
Take Tomorrow By Storm wordmark, blue and gold variant, cell 31
Wordmark
Take Tomorrow By Storm wordmark, gold and blue variant, cell 32
Wordmark
Take Tomorrow By Storm wordmark, white and gold on blue variant, cell 33
Wordmark
Take Tomorrow By Storm wordmark, gold and white on blue variant, cell 34
Wordmark
Take Tomorrow By Storm wordmark with swoosh, blue and gold variant, cell 35
Wordmark
Take Tomorrow By Storm wordmark with swoosh, blue and gold on gray variant, cell 36
Wordmark
Take Tomorrow By Storm wordmark with swoosh, blue and gold on gray variant, cell 37
Wordmark
Georgia Southwestern wordmark, yellow/navy variant, cell 64
Wordmark
Georgia Southwestern wordmark, yellow/navy on navy variant, cell 65
Wordmark
Georgia Southwestern wordmark, white outline variant, cell 66
Wordmark
Georgia Southwestern wordmark, white outline on navy variant, cell 67
Wordmark
Hurricanes wordmark, yellow/navy variant, cell 68
Wordmark
Hurricanes wordmark, yellow/navy on navy variant, cell 69
Wordmark
Hurricanes wordmark, white outline variant, cell 70
Wordmark
Hurricanes wordmark, white outline on navy variant, cell 71
Wordmark
Canes wordmark, yellow/navy variant, cell 76
Wordmark
Canes wordmark, yellow/navy on navy variant, cell 77
Wordmark
Canes wordmark, white outline variant, cell 78
Wordmark
Canes wordmark, white outline on navy variant, cell 79
Wordmark
GSW lettermark with hurricane icon, full color variant, cell 48
Lettermark
GSW lettermark with hurricane icon, full color reverse variant, cell 49
Lettermark
GSW lettermark with hurricane icon, black and white variant, cell 50
Lettermark
GSW lettermark with hurricane icon, black and white reverse variant, cell 51
Lettermark
GSW lettermark, yellow/navy variant, cell 72
Lettermark
GSW lettermark, yellow/navy on navy variant, cell 73
Lettermark
GSW lettermark, white outline variant, cell 74
Lettermark
GSW lettermark, white outline on navy variant, cell 75
Lettermark
GSW Basketball logo, yellow/navy on navy variant, cell 80
Sport Logo
GSW Basketball logo, yellow/navy variant, cell 81
Sport Logo
GSW Tennis logo, yellow/navy on navy variant, cell 82
Sport Logo
GSW Tennis logo, yellow/navy variant, cell 83
Sport Logo
GSW Golf logo, yellow/navy on navy variant, cell 84
Sport Logo
GSW Golf logo, yellow/navy variant, cell 85
Sport Logo
GSW Softball logo, yellow/navy on navy variant, cell 86
Sport Logo
GSW Softball logo, yellow/navy variant, cell 87
Sport Logo
GSW Cross Country logo, yellow/navy on navy variant, cell 88
Sport Logo
GSW Cross Country logo, yellow/navy variant, cell 89
Sport Logo
GSW Soccer logo, yellow/navy on navy variant, cell 90
Sport Logo
GSW Soccer logo, yellow/navy variant, cell 91
Sport Logo
GSW Baseball logo, yellow/navy on navy variant, cell 92
Sport Logo
GSW Baseball logo, yellow/navy variant, cell 93
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Georgia Southwestern State University (GSW) Brand Guidelines & Licensing