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Grand Valley State University Brand Guidelines

Location
Allendale & Grand Rapids, MI
Established
1960
Mascot
Louie the Laker
Code
GVSU_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

University Color Palette

Logos & Marks

Grand Valley State University primary logo, black variant, cell 1
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo, blue variant, cell 2
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo, black variant, cell 3
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo, white on blue variant, cell 4
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo with web address, black variant, cell 5
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo with web address, blue variant, cell 6
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo with web address, black variant, cell 7
Primary LogoLast Updated : 6/26/2026
Grand Valley State University primary logo with web address, white on blue variant, cell 8
Primary LogoLast Updated : 6/26/2026
GV Lakers logo, full color variant, cell 19
Primary LogoLast Updated : 7/8/2026
GV Lakers logo, full color on black variant, cell 27
Primary LogoLast Updated : 7/8/2026
GV Lakers logo, full color on blue variant, cell 35
Primary LogoLast Updated : 7/8/2026
GV Lakers logo, blue & white variant, cell 43
Primary LogoLast Updated : 7/8/2026
GV Lakers logo, black & white variant, cell 51
Primary LogoLast Updated : 7/8/2026
GV Lakers logo, all white variant, cell 59
Primary LogoLast Updated : 7/8/2026
Grand Valley State University secondary logo, blue variant, cell 9
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo, blue variant, cell 10
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo, black variant, cell 11
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo, white on blue variant, cell 12
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo with web address, black variant, cell 13
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo with web address, blue variant, cell 14
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo with web address, black variant, cell 15
Secondary LogoLast Updated : 6/26/2026
Grand Valley State University secondary logo with web address, white on blue variant, cell 16
Secondary LogoLast Updated : 6/26/2026
GVSU Anchor Logo, Blue variant, cell 67
Secondary LogoLast Updated : 6/26/2026
GVSU Anchor Logo, Black variant, cell 68
Secondary LogoLast Updated : 6/26/2026
GVSU Anchor Logo, White variant, cell 69
Secondary LogoLast Updated : 6/26/2026
MI-GV Mark, Blue variant, cell 70
Secondary LogoLast Updated : 6/26/2026
616 Mark, White variant, cell 71
Secondary LogoLast Updated : 6/26/2026
GVSU wordmark, full color variant, cell 21
WordmarkLast Updated : 6/26/2026
GVSU Lakers wordmark, full color variant, cell 22
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, full color variant, cell 23
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, full color variant, cell 24
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, full color variant, cell 25
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, full color variant, cell 26
WordmarkLast Updated : 7/8/2026
GVSU wordmark, full color on black variant, cell 29
WordmarkLast Updated : 6/26/2026
GVSU Lakers wordmark, full color on black variant, cell 30
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, full color on black variant, cell 31
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, full color on black variant, cell 32
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, full color on black variant, cell 33
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, full color on black variant, cell 34
WordmarkLast Updated : 7/8/2026
GVSU wordmark, full color on blue variant, cell 37
WordmarkLast Updated : 7/8/2026
GVSU Lakers wordmark, full color on blue variant, cell 38
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, full color on blue variant, cell 39
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, full color on blue variant, cell 40
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, full color on blue variant, cell 41
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, full color on blue variant, cell 42
WordmarkLast Updated : 7/8/2026
GVSU wordmark, blue & white variant, cell 45
WordmarkLast Updated : 6/26/2026
GVSU Lakers wordmark, blue & white variant, cell 46
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, blue & white variant, cell 47
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, blue & white variant, cell 48
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, blue & white variant, cell 49
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, blue & white variant, cell 50
WordmarkLast Updated : 7/8/2026
GVSU wordmark, black & white variant, cell 53
WordmarkLast Updated : 6/26/2026
GVSU Lakers wordmark, black & white variant, cell 54
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, black & white variant, cell 55
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, black & white variant, cell 56
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, black & white variant, cell 57
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, black & white variant, cell 58
WordmarkLast Updated : 7/8/2026
GVSU wordmark, all white variant, cell 61
WordmarkLast Updated : 6/26/2026
GVSU Lakers wordmark, all white variant, cell 62
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark, all white variant, cell 63
WordmarkLast Updated : 7/8/2026
Grand Valley State Lakers wordmark, all white variant, cell 64
WordmarkLast Updated : 7/8/2026
Grand Valley State wordmark stacked, all white variant, cell 65
WordmarkLast Updated : 6/26/2026
Grand Valley State Lakers wordmark stacked, all white variant, cell 66
WordmarkLast Updated : 7/8/2026
Grand Valley State University lettermark, blue variant, cell 17
LettermarkLast Updated : 6/26/2026
Grand Valley State University lettermark, black variant, cell 18
LettermarkLast Updated : 6/26/2026
GV lettermark, full color variant, cell 20
LettermarkLast Updated : 6/26/2026
GV lettermark, full color on black variant, cell 28
LettermarkLast Updated : 6/26/2026
GV lettermark, full color on blue variant, cell 36
LettermarkLast Updated : 6/26/2026
GV lettermark, blue & white variant, cell 44
LettermarkLast Updated : 6/26/2026
GV lettermark, black & white variant, cell 52
LettermarkLast Updated : 6/26/2026
GV lettermark, all white variant, cell 60
LettermarkLast Updated : 6/26/2026
GV Baseball Logo, Blue variant, cell 72
Sport LogoLast Updated : 6/26/2026
GV Baseball Logo, White on Blue variant, cell 73
Sport LogoLast Updated : 6/26/2026
GV Baseball Logo, White on Black variant, cell 74
Sport LogoLast Updated : 6/26/2026
GV Baseball Logo, Black on Grey variant, cell 75
Sport LogoLast Updated : 6/26/2026
GV Baseball Logo, Blue on Grey variant, cell 76
Sport LogoLast Updated : 6/26/2026
GV Baseball Logo, White on Grey variant, cell 77
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, Blue variant, cell 78
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, White on Blue variant, cell 79
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, White on Black variant, cell 80
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, Black on Grey variant, cell 81
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, Blue on Grey variant, cell 82
Sport LogoLast Updated : 6/26/2026
GVSU Baseball Logo, White on Grey variant, cell 83
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Blue variant, cell 84
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Blue variant, cell 85
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Black variant, cell 86
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Black on Grey variant, cell 87
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Blue on Grey variant, cell 88
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Grey variant, cell 89
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Blue variant, cell 90
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Blue variant, cell 91
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Black variant, cell 92
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Black on Grey variant, cell 93
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, Blue on Grey variant, cell 94
Sport LogoLast Updated : 6/26/2026
Grand Valley State Baseball Logo, White on Grey variant, cell 95
Sport LogoLast Updated : 6/26/2026

Approved Verbiage

Rules & Guidelines

hard rule

Logo Usage Guidelines

Always use original art files. Never approximate the logotype with ordinary typefaces. Never print the logo smaller than 1 inch wide for the mark-center logo or 1.25 inches wide for the mark-left logo. Do not reverse the logo out to a color other than white. The logo should not be scaled non-proportionately. Always provide space around the logo, free of typography, graphics, or other distracting elements. The logo should never be placed on its own side or on an angle.

hard rule

Logomark and Logotype Usage

The logomark may be used alone but the logo as a whole (mark and type) must be used somewhere else on the piece. The logotype may never be used without the logomark.

conditional rule

University Licenses Consumables

University licenses consumables (must have expiration date on packaging).

conditional rule

University Licenses Health and Beauty Products

University licenses health and beauty products.

conditional rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

conditional rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 6, 2026
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