Grand Valley State University Brand Guidelines

Always use original art files. Never approximate the logotype with ordinary typefaces. Never print the logo smaller than 1 inch wide for the mark-center logo or 1.25 inches wide for the mark-left logo. Do not reverse the logo out to a color other than white. The logo should not be scaled non-proportionately. Always provide space around the logo, free of typography, graphics, or other distracting elements. The logo should never be placed on its own side or on an angle.

The logomark may be used alone but the logo as a whole (mark and type) must be used somewhere else on the piece. The logotype may never be used without the logomark.

University licenses consumables (must have expiration date on packaging).

University licenses health and beauty products.

University permits numbers on products for resale.

Mascot caricatures permitted.

Cross licensing with other marks may be permitted with an additional agreement.

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.