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Gonzaga University Brand Guidelines

Location
Spokane, WA
Established
1887
Mascot
Bulldogs
Code
GON_NCAA
League
NCAA
Licensing Agency
CLC
Gonzaga University

Official Brand Colors

Official University Color Palette

Logos & Marks

Gonzaga University primary athletics mark, full color on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Gonzaga University primary athletics mark, full color on navy variant, cell 2
Primary LogoLast Updated : 5/21/2026
Gonzaga University primary athletics mark, full color on red variant, cell 3
Primary LogoLast Updated : 5/21/2026
Gonzaga University primary athletics mark, full color on gray variant, cell 4
Primary LogoLast Updated : 5/21/2026
Bulldog head icon, full color on white variant, cell 5
Primary LogoLast Updated : 7/8/2026
Bulldog head icon, full color on navy variant, cell 6
Primary LogoLast Updated : 5/21/2026
Bulldog head icon, full color on red variant, cell 7
Primary LogoLast Updated : 5/21/2026
Bulldog head icon, full color on gray variant, cell 8
Primary LogoLast Updated : 5/21/2026
GU secondary athletics mark, full color on white variant, cell 9
Secondary LogoLast Updated : 7/8/2026
GU secondary athletics mark, full color on navy variant, cell 10
Secondary LogoLast Updated : 7/8/2026
GU secondary athletics mark, full color on red variant, cell 11
Secondary LogoLast Updated : 7/8/2026
GU secondary athletics mark, full color on gray variant, cell 12
Secondary LogoLast Updated : 7/8/2026
Gonzaga University institutional mark, navy on white variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Gonzaga University institutional mark, white on navy variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Gonzaga University institutional mark with building, navy on white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Gonzaga University institutional mark with building, white on navy variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Law School Seal, full color variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Law School Seal, navy outline variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Law School Seal, black outline variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Law School Seal, white on navy variant, cell 28
Secondary LogoLast Updated : 5/21/2026
School Seal, black outline variant, cell 29
Secondary LogoLast Updated : 5/21/2026
School Seal, white on navy variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Coat of Arms, black outline variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Coat of Arms, white on navy variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Zags wordmark, white with navy/red outline variant, cell 17
WordmarkLast Updated : 5/21/2026
Zags wordmark, white with red outline on navy variant, cell 18
WordmarkLast Updated : 5/21/2026
Gonzaga University wordmark, white with navy/red outline variant, cell 19
WordmarkLast Updated : 5/21/2026
Gonzaga University wordmark, white with red outline on navy variant, cell 20
WordmarkLast Updated : 5/21/2026
GU lettermark, white with navy/red outline variant, cell 13
LettermarkLast Updated : 5/21/2026
GU lettermark, white with red outline on navy variant, cell 14
LettermarkLast Updated : 5/21/2026
GU lettermark, white with navy outline on red variant, cell 15
LettermarkLast Updated : 5/21/2026
GU lettermark, white with navy/red outline on gray variant, cell 16
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Product Use

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.