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Brand Guidelines

George Mason University

Location
Geneseo, NY
Established
1871
Mascot
Victor E. Knight
Code
GMU_NCAA
League
NCAA
Licensing Agency
CLC
George Mason University

Official Color Palette

Approved University Colors

Guideline Assets

primary logo, vertical, long honors college text, blue variant, cell 1
Primary Logo
primary logo, vertical, long honors college text, white variant, cell 2
Primary Logo
primary logo, horizontal, long honors college text, blue variant, cell 3
Primary Logo
primary logo, horizontal, long honors college text, white variant, cell 4
Primary Logo
primary logo, vertical, short honors college text, blue variant, cell 5
Primary Logo
primary logo, vertical, short honors college text, white variant, cell 6
Primary Logo
primary logo, horizontal, short honors college text, blue variant, cell 7
Primary Logo
primary logo, horizontal, short honors college text, white variant, cell 8
Primary Logo
knight with shield logo, blue on white variant, cell 33
Primary Logo
knight with shield logo, blue on white variant, cell 34
Primary Logo
knight with shield logo, blue on white variant, cell 35
Primary Logo
knight with shield logo, white on blue variant, cell 48
Primary Logo
knight with shield logo, white on blue variant, cell 49
Primary Logo
knight with shield logo, white on blue variant, cell 50
Primary Logo
Geneseo Knights wordmark with knight logo, blue on white variant, cell 36
Primary Logo
Geneseo Knights wordmark with knight logo, blue on white variant, cell 37
Primary Logo
Geneseo Knights wordmark with knight logo, blue on white variant, cell 38
Primary Logo
Geneseo Knights wordmark with knight logo, blue on white variant, cell 39
Primary Logo
Geneseo Knights wordmark with knight logo, white on blue variant, cell 51
Primary Logo
Geneseo Knights wordmark with knight logo, white on blue variant, cell 52
Primary Logo
Geneseo Knights wordmark with knight logo, white on blue variant, cell 53
Primary Logo
Geneseo Knights wordmark with knight logo, white on blue variant, cell 54
Primary Logo
Geneseo wordmark with knight logo, blue on white variant, cell 40
Primary Logo
Geneseo wordmark with knight logo, blue on white variant, cell 41
Primary Logo
Geneseo wordmark with knight logo, blue on white variant, cell 42
Primary Logo
Geneseo wordmark with knight logo, blue on white variant, cell 43
Primary Logo
Geneseo wordmark with knight logo, white on blue variant, cell 55
Primary Logo
Geneseo wordmark with knight logo, white on blue variant, cell 56
Primary Logo
Geneseo wordmark with knight logo, white on blue variant, cell 57
Primary Logo
Geneseo wordmark with knight logo, white on blue variant, cell 58
Primary Logo
Knights wordmark with knight logo, blue on white variant, cell 44
Primary Logo
Knights wordmark with knight logo, blue on white variant, cell 45
Primary Logo
Knights wordmark with knight logo, blue on white variant, cell 46
Primary Logo
Knights wordmark with knight logo, blue on white variant, cell 47
Primary Logo
Knights wordmark with knight logo, white on blue variant, cell 59
Primary Logo
Knights wordmark with knight logo, white on blue variant, cell 60
Primary Logo
Knights wordmark with knight logo, white on blue variant, cell 61
Primary Logo
Knights wordmark with knight logo, white on blue variant, cell 62
Primary Logo
clocktower icon, blue variant, cell 9
Secondary Logo
clocktower icon, blue variant, cell 10
Secondary Logo
clocktower icon, blue variant, cell 11
Secondary Logo
clocktower icon, blue variant, cell 12
Secondary Logo
clocktower icon, blue variant, cell 13
Secondary Logo
clocktower icon, white variant, cell 14
Secondary Logo
clocktower icon, white variant, cell 15
Secondary Logo
clocktower icon, white variant, cell 16
Secondary Logo
clocktower icon, white variant, cell 17
Secondary Logo
clocktower icon, white variant, cell 18
Secondary Logo
Geneseo SUNY lockup, vertical, blue variant, cell 25
Secondary Logo
Geneseo SUNY lockup, vertical, white variant, cell 26
Secondary Logo
Geneseo SUNY lockup, horizontal, blue variant, cell 27
Secondary Logo
Geneseo SUNY lockup, horizontal, white variant, cell 28
Secondary Logo
Geneseo seal, full color variant, cell 29
Secondary Logo
Geneseo seal, blue variant, cell 30
Secondary Logo
Geneseo seal, black variant, cell 31
Secondary Logo
Geneseo seal, white variant, cell 32
Secondary Logo
knight head, blue on white variant, cell 63
Secondary Logo
knight head, blue on white variant, cell 64
Secondary Logo
knight head, white on blue variant, cell 77
Secondary Logo
knight head, white on blue variant, cell 78
Secondary Logo
Geneseo Knights wordmark with knight head, blue on white variant, cell 65
Secondary Logo
Geneseo Knights wordmark with knight head, blue on white variant, cell 66
Secondary Logo
Geneseo Knights wordmark with knight head, blue on white variant, cell 67
Secondary Logo
Geneseo Knights wordmark with knight head, blue on white variant, cell 68
Secondary Logo
Geneseo Knights wordmark with knight head, white on blue variant, cell 79
Secondary Logo
Geneseo Knights wordmark with knight head, white on blue variant, cell 80
Secondary Logo
Geneseo Knights wordmark with knight head, white on blue variant, cell 81
Secondary Logo
Geneseo Knights wordmark with knight head, white on blue variant, cell 82
Secondary Logo
Geneseo wordmark with knight head, blue on white variant, cell 69
Secondary Logo
Geneseo wordmark with knight head, blue on white variant, cell 70
Secondary Logo
Geneseo wordmark with knight head, blue on white variant, cell 71
Secondary Logo
Geneseo wordmark with knight head, blue on white variant, cell 72
Secondary Logo
Geneseo wordmark with knight head, white on blue variant, cell 83
Secondary Logo
Geneseo wordmark with knight head, white on blue variant, cell 84
Secondary Logo
Geneseo wordmark with knight head, white on blue variant, cell 85
Secondary Logo
Geneseo wordmark with knight head, white on blue variant, cell 86
Secondary Logo
Knights wordmark with knight head, blue on white variant, cell 73
Secondary Logo
Knights wordmark with knight head, blue on white variant, cell 74
Secondary Logo
Knights wordmark with knight head, blue on white variant, cell 75
Secondary Logo
Knights wordmark with knight head, blue on white variant, cell 76
Secondary Logo
Knights wordmark with knight head, white on blue variant, cell 87
Secondary Logo
Knights wordmark with knight head, white on blue variant, cell 88
Secondary Logo
Knights wordmark with knight head, white on blue variant, cell 89
Secondary Logo
Knights wordmark with knight head, white on blue variant, cell 90
Secondary Logo
One Knight tertiary mark, shield variant, cell 185
Secondary Logo
One Knight tertiary mark, shield variant, cell 186
Secondary Logo
One Knight tertiary mark, shield variant, cell 187
Secondary Logo
One Knight tertiary mark, shield variant, cell 188
Secondary Logo
One Knight tertiary mark, shield reverse variant, cell 189
Secondary Logo
One Knight tertiary mark, shield reverse variant, cell 190
Secondary Logo
One Knight tertiary mark, shield reverse variant, cell 191
Secondary Logo
One Knight tertiary mark, shield reverse variant, cell 192
Secondary Logo
Geneseo wordmark, blue variant, cell 19
Wordmark
Geneseo wordmark, black variant, cell 20
Wordmark
Geneseo wordmark, white variant, cell 21
Wordmark
Geneseo wordmark with SUNY text, blue variant, cell 22
Wordmark
Geneseo wordmark with SUNY text, black variant, cell 23
Wordmark
Geneseo wordmark with SUNY text, white variant, cell 24
Wordmark
Geneseo wordmark, arched navy variant, cell 91
Wordmark
Geneseo wordmark, arched navy with white outline variant, cell 92
Wordmark
Geneseo wordmark, arched navy with white and navy outline variant, cell 93
Wordmark
Geneseo wordmark, arched navy with white, navy, and white outline variant, cell 94
Wordmark
Geneseo Knights wordmark, arched navy variant, cell 95
Wordmark
Geneseo Knights wordmark, arched navy with white outline variant, cell 96
Wordmark
Geneseo Knights wordmark, arched navy with white and navy outline variant, cell 97
Wordmark
Geneseo Knights wordmark, arched navy with white, navy, and white outline variant, cell 98
Wordmark
Knights wordmark, arched navy variant, cell 99
Wordmark
Knights wordmark, arched navy with white outline variant, cell 100
Wordmark
Knights wordmark, arched navy with white and navy outline variant, cell 101
Wordmark
Knights wordmark, arched navy with white, navy, and white outline variant, cell 102
Wordmark
Geneseo Knights wordmark, stacked arched navy variant, cell 103
Wordmark
Geneseo Knights wordmark, stacked arched navy with white outline variant, cell 104
Wordmark
Geneseo Knights wordmark, stacked arched navy with white and navy outline variant, cell 105
Wordmark
Geneseo Knights wordmark, stacked arched navy with white, navy, and white outline variant, cell 106
Wordmark
Geneseo wordmark, arched white on navy variant, cell 107
Wordmark
Geneseo wordmark, arched white with navy outline on navy variant, cell 108
Wordmark
Geneseo wordmark, arched white with navy and white outline on navy variant, cell 109
Wordmark
Geneseo wordmark, arched white with navy, white, and navy outline on navy variant, cell 110
Wordmark
Geneseo Knights wordmark, arched white on navy variant, cell 111
Wordmark
Geneseo Knights wordmark, arched white with navy outline on navy variant, cell 112
Wordmark
Geneseo Knights wordmark, arched white with navy and white outline on navy variant, cell 113
Wordmark
Geneseo Knights wordmark, arched white with navy, white, and navy outline on navy variant, cell 114
Wordmark
Knights wordmark, arched white on navy variant, cell 115
Wordmark
Knights wordmark, arched white with navy outline on navy variant, cell 116
Wordmark
Knights wordmark, arched white with navy and white outline on navy variant, cell 117
Wordmark
Knights wordmark, arched white with navy, white, and navy outline on navy variant, cell 118
Wordmark
Geneseo Knights wordmark, stacked arched white on navy variant, cell 119
Wordmark
Geneseo Knights wordmark, stacked arched white with navy outline on navy variant, cell 120
Wordmark
Geneseo Knights wordmark, stacked arched white with navy and white outline on navy variant, cell 121
Wordmark
Geneseo Knights wordmark, stacked arched white with navy, white, and navy outline on navy variant, cell 122
Wordmark
Geneseo wordmark, navy variant, cell 123
Wordmark
Geneseo wordmark, navy with white outline variant, cell 124
Wordmark
Geneseo wordmark, navy with white and grey outline variant, cell 125
Wordmark
Geneseo wordmark, navy with white, grey and black outline variant, cell 126
Wordmark
Geneseo wordmark, white on navy variant, cell 139
Wordmark
Geneseo wordmark, white with navy outline on navy variant, cell 140
Wordmark
Geneseo wordmark, white with navy and grey outline on navy variant, cell 141
Wordmark
Geneseo wordmark, white with navy, grey and black outline on navy variant, cell 142
Wordmark
Geneseo Knights wordmark, navy variant, cell 127
Wordmark
Geneseo Knights wordmark, navy with white outline variant, cell 128
Wordmark
Geneseo Knights wordmark, navy with white and grey outline variant, cell 129
Wordmark
Geneseo Knights wordmark, navy with white, grey and black outline variant, cell 130
Wordmark
Geneseo Knights wordmark, white on navy variant, cell 143
Wordmark
Geneseo Knights wordmark, white with navy outline on navy variant, cell 144
Wordmark
Geneseo Knights wordmark, white with navy and grey outline on navy variant, cell 145
Wordmark
Geneseo Knights wordmark, white with navy, grey and black outline on navy variant, cell 146
Wordmark
Knights wordmark, navy variant, cell 131
Wordmark
Knights wordmark, navy with white outline variant, cell 132
Wordmark
Knights wordmark, navy with white and grey outline variant, cell 133
Wordmark
Knights wordmark, navy with white, grey and black outline variant, cell 134
Wordmark
Knights wordmark, white on navy variant, cell 147
Wordmark
Knights wordmark, white with navy outline on navy variant, cell 148
Wordmark
Knights wordmark, white with navy and grey outline on navy variant, cell 149
Wordmark
Knights wordmark, white with navy, grey and black outline on navy variant, cell 150
Wordmark
Geneseo Knights wordmark, stacked navy variant, cell 135
Wordmark
Geneseo Knights wordmark, stacked navy with white outline variant, cell 136
Wordmark
Geneseo Knights wordmark, stacked navy with white and grey outline variant, cell 137
Wordmark
Geneseo Knights wordmark, stacked navy with white, grey and black outline variant, cell 138
Wordmark
Geneseo Knights wordmark, stacked white on navy variant, cell 151
Wordmark
Geneseo Knights wordmark, stacked white with navy outline on navy variant, cell 152
Wordmark
Geneseo Knights wordmark, stacked white with navy and grey outline on navy variant, cell 153
Wordmark
Geneseo Knights wordmark, stacked white with navy, grey and black outline on navy variant, cell 154
Wordmark
Geneseo Knights wordmark, flat horizontal variant, cell 155
Wordmark
Geneseo Knights wordmark, flat horizontal variant, cell 156
Wordmark
Geneseo Knights wordmark, flat horizontal variant, cell 157
Wordmark
Geneseo Knights wordmark, flat horizontal variant, cell 158
Wordmark
Geneseo Knights wordmark, flat stacked variant, cell 159
Wordmark
Geneseo Knights wordmark, flat stacked variant, cell 160
Wordmark
Geneseo Knights wordmark, flat stacked variant, cell 161
Wordmark
Geneseo Knights wordmark, flat stacked variant, cell 162
Wordmark
Geneseo Knights wordmark, flat horizontal reverse variant, cell 163
Wordmark
Geneseo Knights wordmark, flat horizontal reverse variant, cell 164
Wordmark
Geneseo Knights wordmark, flat horizontal reverse variant, cell 165
Wordmark
Geneseo Knights wordmark, flat horizontal reverse variant, cell 166
Wordmark
Geneseo Knights wordmark, flat stacked reverse variant, cell 167
Wordmark
Geneseo Knights wordmark, flat stacked reverse variant, cell 168
Wordmark
Geneseo Knights wordmark, flat stacked reverse variant, cell 169
Wordmark
Geneseo Knights wordmark, flat stacked reverse variant, cell 170
Wordmark
GK monogram, standard variant, cell 171
Lettermark
GK monogram, standard variant, cell 172
Lettermark
GK monogram, standard variant, cell 173
Lettermark
GK monogram, standard variant, cell 174
Lettermark
GK monogram, shield variant, cell 175
Lettermark
GK monogram, shield variant, cell 176
Lettermark
GK monogram, shield variant, cell 177
Lettermark
GK monogram, standard reverse variant, cell 178
Lettermark
GK monogram, standard reverse variant, cell 179
Lettermark
GK monogram, standard reverse variant, cell 180
Lettermark
GK monogram, standard reverse variant, cell 181
Lettermark
GK monogram, shield reverse variant, cell 182
Lettermark
GK monogram, shield reverse variant, cell 183
Lettermark
GK monogram, shield reverse variant, cell 184
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Wordmark and Clocktower Icon Usage

Wordmark (19-24) must be used in conjunction with the Clocktower Icon (9-18) on product. For example, the wordmark may be placed on the sleeve of a shirt if the icon is used on the front of the shirt.

hard rule

Seal Usage Restriction

Use of the seal is limited to graduation/commencement items such as invitations, announcements, diploma frames.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.