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Georgia Southwestern State University Brand Guidelines

Location
Americus, GA
Established
1906
Mascot
Surge
Code
GSW_NCAA
League
NCAA
Licensing Agency
CLC
Georgia Southwestern State University

Official Brand Colors

Primary University Color Palette

Athletics Color Palette

Logos & Marks

GSW primary logo, blue on white variant, cell 1
Primary LogoLast Updated : 7/8/2026
GSW primary logo, white on blue variant, cell 2
Primary LogoLast Updated : 7/8/2026
GSW primary logo, white on blue variant, cell 3
Primary LogoLast Updated : 7/8/2026
GSW primary logo, blue on gold variant, cell 4
Primary LogoLast Updated : 7/8/2026
GSW primary logo, white on black variant, cell 5
Primary LogoLast Updated : 7/8/2026
GSW primary logo, black on white variant, cell 6
Primary LogoLast Updated : 7/8/2026
GSW primary logo horizontal, blue on white variant, cell 7
Primary LogoLast Updated : 5/22/2026
GSW primary logo horizontal, white on blue variant, cell 8
Primary LogoLast Updated : 7/8/2026
GSW primary logo horizontal, white on blue variant, cell 9
Primary LogoLast Updated : 7/8/2026
GSW primary logo horizontal, blue on gold variant, cell 10
Primary LogoLast Updated : 7/8/2026
GSW primary logo horizontal, white on black variant, cell 11
Primary LogoLast Updated : 7/8/2026
GSW primary logo horizontal, black on white variant, cell 12
Primary LogoLast Updated : 5/22/2026
Georgia Southwestern wordmark with hurricane icon, full color variant, cell 44
Primary LogoLast Updated : 5/22/2026
Georgia Southwestern wordmark with hurricane icon, full color reverse variant, cell 45
Primary LogoLast Updated : 7/8/2026
Georgia Southwestern wordmark with hurricane icon, black and white variant, cell 46
Primary LogoLast Updated : 5/22/2026
Georgia Southwestern wordmark with hurricane icon, black and white reverse variant, cell 47
Primary LogoLast Updated : 7/8/2026
GSW secondary logo, blue on white variant, cell 13
Secondary LogoLast Updated : 7/8/2026
GSW secondary logo, white on blue variant, cell 14
Secondary LogoLast Updated : 7/8/2026
GSW secondary logo, blue on gold variant, cell 15
Secondary LogoLast Updated : 7/8/2026
GSW secondary logo, gold on blue variant, cell 16
Secondary LogoLast Updated : 7/8/2026
GSW secondary logo, white on black variant, cell 17
Secondary LogoLast Updated : 7/8/2026
GSW secondary logo, black on white variant, cell 18
Secondary LogoLast Updated : 7/8/2026
building icon, blue on white variant, cell 25
Secondary LogoLast Updated : 5/22/2026
building icon, white on blue variant, cell 26
Secondary LogoLast Updated : 7/8/2026
building icon, blue on gold variant, cell 27
Secondary LogoLast Updated : 7/8/2026
building icon, gold on blue variant, cell 28
Secondary LogoLast Updated : 7/8/2026
building icon, white on black variant, cell 29
Secondary LogoLast Updated : 7/8/2026
building icon, black on white variant, cell 30
Secondary LogoLast Updated : 5/22/2026
School Seal, blue variant, cell 38
Secondary LogoLast Updated : 5/22/2026
School Seal, black variant, cell 39
Secondary LogoLast Updated : 5/22/2026
School Seal, white on blue variant, cell 40
Secondary LogoLast Updated : 5/22/2026
School Seal, white on black variant, cell 41
Secondary LogoLast Updated : 5/22/2026
Vintage State Outline Mark, blue and gold variant, cell 42
Secondary LogoLast Updated : 5/22/2026
Vintage State Outline Mark, blue and gold on blue variant, cell 43
Secondary LogoLast Updated : 5/22/2026
Hurricanes wordmark with hurricane icon, full color variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Hurricanes wordmark with hurricane icon, full color reverse variant, cell 53
Secondary LogoLast Updated : 7/8/2026
Hurricanes wordmark with hurricane icon, black and white variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Hurricanes wordmark with hurricane icon, black and white reverse variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Canes wordmark with hurricane icon, full color variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Canes wordmark with hurricane icon, full color reverse variant, cell 57
Secondary LogoLast Updated : 7/8/2026
Canes wordmark with hurricane icon, black and white variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Canes wordmark with hurricane icon, black and white reverse variant, cell 59
Secondary LogoLast Updated : 5/22/2026
hurricane icon, full color variant, cell 60
Secondary LogoLast Updated : 5/22/2026
hurricane icon, full color reverse variant, cell 61
Secondary LogoLast Updated : 7/8/2026
hurricane icon, black and white variant, cell 62
Secondary LogoLast Updated : 5/22/2026
hurricane icon, black and white reverse variant, cell 63
Secondary LogoLast Updated : 5/22/2026
GSW wordmark, blue on white variant, cell 19
WordmarkLast Updated : 5/22/2026
GSW wordmark, white on blue variant, cell 20
WordmarkLast Updated : 7/8/2026
GSW wordmark, blue on gold variant, cell 21
WordmarkLast Updated : 7/8/2026
GSW wordmark, gold on blue variant, cell 22
WordmarkLast Updated : 7/8/2026
GSW wordmark, white on black variant, cell 23
WordmarkLast Updated : 7/8/2026
GSW wordmark, black on white variant, cell 24
WordmarkLast Updated : 7/8/2026
Take Tomorrow By Storm wordmark, blue and gold variant, cell 31
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark, gold and blue variant, cell 32
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark, white and gold on blue variant, cell 33
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark, gold and white on blue variant, cell 34
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark with swoosh, blue and gold variant, cell 35
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark with swoosh, blue and gold on gray variant, cell 36
WordmarkLast Updated : 5/22/2026
Take Tomorrow By Storm wordmark with swoosh, blue and gold on gray variant, cell 37
WordmarkLast Updated : 5/22/2026
Georgia Southwestern wordmark, yellow/navy variant, cell 64
WordmarkLast Updated : 5/22/2026
Georgia Southwestern wordmark, yellow/navy on navy variant, cell 65
WordmarkLast Updated : 5/22/2026
Georgia Southwestern wordmark, white outline variant, cell 66
WordmarkLast Updated : 7/8/2026
Georgia Southwestern wordmark, white outline on navy variant, cell 67
WordmarkLast Updated : 7/8/2026
Hurricanes wordmark, yellow/navy variant, cell 68
WordmarkLast Updated : 5/22/2026
Hurricanes wordmark, yellow/navy on navy variant, cell 69
WordmarkLast Updated : 5/22/2026
Hurricanes wordmark, white outline variant, cell 70
WordmarkLast Updated : 5/22/2026
Hurricanes wordmark, white outline on navy variant, cell 71
WordmarkLast Updated : 5/22/2026
Canes wordmark, yellow/navy variant, cell 76
WordmarkLast Updated : 5/22/2026
Canes wordmark, yellow/navy on navy variant, cell 77
WordmarkLast Updated : 5/22/2026
Canes wordmark, white outline variant, cell 78
WordmarkLast Updated : 5/22/2026
Canes wordmark, white outline on navy variant, cell 79
WordmarkLast Updated : 5/22/2026
GSW lettermark with hurricane icon, full color variant, cell 48
LettermarkLast Updated : 5/22/2026
GSW lettermark with hurricane icon, full color reverse variant, cell 49
LettermarkLast Updated : 7/8/2026
GSW lettermark with hurricane icon, black and white variant, cell 50
LettermarkLast Updated : 5/22/2026
GSW lettermark with hurricane icon, black and white reverse variant, cell 51
LettermarkLast Updated : 7/8/2026
GSW lettermark, yellow/navy variant, cell 72
LettermarkLast Updated : 5/22/2026
GSW lettermark, yellow/navy on navy variant, cell 73
LettermarkLast Updated : 5/22/2026
GSW lettermark, white outline variant, cell 74
LettermarkLast Updated : 5/22/2026
GSW lettermark, white outline on navy variant, cell 75
LettermarkLast Updated : 5/22/2026
GSW Basketball logo, yellow/navy on navy variant, cell 80
Sport LogoLast Updated : 5/22/2026
GSW Basketball logo, yellow/navy variant, cell 81
Sport LogoLast Updated : 5/22/2026
GSW Tennis logo, yellow/navy on navy variant, cell 82
Sport LogoLast Updated : 5/22/2026
GSW Tennis logo, yellow/navy variant, cell 83
Sport LogoLast Updated : 5/22/2026
GSW Golf logo, yellow/navy on navy variant, cell 84
Sport LogoLast Updated : 5/22/2026
GSW Golf logo, yellow/navy variant, cell 85
Sport LogoLast Updated : 7/8/2026
GSW Softball logo, yellow/navy on navy variant, cell 86
Sport LogoLast Updated : 7/8/2026
GSW Softball logo, yellow/navy variant, cell 87
Sport LogoLast Updated : 7/8/2026
GSW Cross Country logo, yellow/navy on navy variant, cell 88
Sport LogoLast Updated : 5/22/2026
GSW Cross Country logo, yellow/navy variant, cell 89
Sport LogoLast Updated : 7/8/2026
GSW Soccer logo, yellow/navy on navy variant, cell 90
Sport LogoLast Updated : 5/22/2026
GSW Soccer logo, yellow/navy variant, cell 91
Sport LogoLast Updated : 7/8/2026
GSW Baseball logo, yellow/navy on navy variant, cell 92
Sport LogoLast Updated : 5/22/2026
GSW Baseball logo, yellow/navy variant, cell 93
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.