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George Washington Univeristy Brand Guidelines

Location
Washington DC
Established
1821
Mascot
Revolutionaries
Code
GW_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
George Washington Univeristy

Official Brand Colors

Color Standards

Preferred Merchandise Colors

Logos & Marks

George Washington University Primary Logo, Blue text on white background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, Blue text on gold background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, White text on blue background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, Gold text on blue background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, Blue text on white background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, White text on gold background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington University Primary Logo, White text on blue background variant, cell 102
Primary LogoLast Updated : 6/2/2026
George Washington mascot head, navy/buff/white variant, cell 202
Primary LogoLast Updated : 6/5/2026
George Washington Revolutionaries wordmark, navy/buff variant, cell 203
Primary LogoLast Updated : 6/15/2026
GW Revs horizontal lockup, navy/buff variant, cell 203
Primary LogoLast Updated : 6/2/2026
GW Revs shield lockup, navy/buff/white variant, cell 203
Primary LogoLast Updated : 6/2/2026
GW Revs stacked lockup, navy/buff variant, cell 203
Primary LogoLast Updated : 6/2/2026
Columbian College of Arts & Sciences, full color variant, cell 301
Primary LogoLast Updated : 6/2/2026
Columbian College of Arts & Sciences, reverse white on navy variant, cell 301
Primary LogoLast Updated : 6/2/2026
Columbian College of Arts & Sciences, one color navy variant, cell 301
Primary LogoLast Updated : 6/2/2026
Columbian College of Arts & Sciences, reverse white on navy variant, cell 301
Primary LogoLast Updated : 6/2/2026
Columbian College of Arts & Sciences, one color black variant, cell 301
Primary LogoLast Updated : 6/2/2026
George Washington University Seal, Blue and white on white background variant, cell 105
Secondary LogoLast Updated : 6/2/2026
George Washington University Seal, White and blue on blue background variant, cell 105
Secondary LogoLast Updated : 6/2/2026
George Washington mascot head, buff/white/navy variant, cell 202
Secondary LogoLast Updated : 6/2/2026
George Washington mascot head, navy/white/buff variant, cell 202
Secondary LogoLast Updated : 6/2/2026
George Washington mascot head, navy/white variant, cell 202
Secondary LogoLast Updated : 6/2/2026
George Washington mascot head, buff/navy variant, cell 202
Secondary LogoLast Updated : 6/2/2026
George Washington mascot head, navy/buff variant, cell 202
Secondary LogoLast Updated : 6/2/2026
GW Arts & Sciences, full color variant, cell 301
Secondary LogoLast Updated : 6/2/2026
GW Arts & Sciences, reverse white on navy variant, cell 301
Secondary LogoLast Updated : 6/2/2026
GW Arts & Sciences, one color navy variant, cell 301
Secondary LogoLast Updated : 6/2/2026
GW Arts & Sciences, reverse white on navy variant, cell 301
Secondary LogoLast Updated : 6/2/2026
GW Arts & Sciences, one color black variant, cell 301
Secondary LogoLast Updated : 6/2/2026
George Washington kicking soccer ball, navy variant
Secondary LogoLast Updated : 6/15/2026
George Washington head, mascot logo variant
Secondary LogoLast Updated : 6/2/2026
George Washington University Horizontal Wordmark, Blue text on white background variant, cell 104
WordmarkLast Updated : 6/15/2026
George Washington University Horizontal Wordmark, Blue text on gold background variant, cell 104
WordmarkLast Updated : 6/15/2026
George Washington University Horizontal Wordmark, White text on blue background variant, cell 104
WordmarkLast Updated : 6/2/2026
George Washington University Horizontal Wordmark, Gold text on blue background variant, cell 104
WordmarkLast Updated : 6/2/2026
George Washington University Horizontal Wordmark, Blue text on white background variant, cell 104
WordmarkLast Updated : 6/15/2026
George Washington University Horizontal Wordmark, White text on gold background variant, cell 104
WordmarkLast Updated : 6/2/2026
George Washington University Horizontal Wordmark, White text on blue background variant, cell 104
WordmarkLast Updated : 6/2/2026
THE GEORGE WASHINGTON UNIVERSITY, stacked wordmark variant
WordmarkLast Updated : 6/2/2026
THE GEORGE WASHINGTON UNIVERSITY, horizontal wordmark variant
WordmarkLast Updated : 6/2/2026
GW Monogram, Blue text on white background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, Blue text on gold background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, White text on blue background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, Gold text on blue background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, Blue text on white background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, White text on gold background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW Monogram, White text on blue background variant, cell 103
LettermarkLast Updated : 6/2/2026
GW lettermark, navy/buff/white variant, cell 201
LettermarkLast Updated : 6/2/2026
GW lettermark, buff/white/navy variant, cell 201
LettermarkLast Updated : 6/2/2026
GW lettermark, navy/white/buff variant, cell 201
LettermarkLast Updated : 6/2/2026
GW lettermark, navy/white variant, cell 201
LettermarkLast Updated : 6/2/2026
GW lettermark, buff/navy variant, cell 201
LettermarkLast Updated : 6/2/2026
GW lettermark, navy/buff variant, cell 201
LettermarkLast Updated : 6/2/2026
GW monogram, navy variant
LettermarkLast Updated : 6/2/2026
GW monogram, gold variant
LettermarkLast Updated : 6/2/2026
GW, lettermark with horizontal bars variant
LettermarkLast Updated : 6/2/2026
GW, script lettermark variant
LettermarkLast Updated : 6/2/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Logo Alteration Prohibition

All artwork included in this guide is the property of George Washington University and may not be altered under any circumstance.

hard rule

Athletics Mascot Logo Usage Restriction

The Athletics 'mascot' logo (202) can only be used with the primary GW Athletics mark (201).

hard rule

Varsity Sports Logo Restriction

203_GW Revs Shield logo is reserved for Varsity Sports only.

hard rule

Prohibition on 'REVS' Alone

Do NOT use 'REVS' by itself.

hard rule

Artwork Guidelines for Merchandise

All artwork included in this guide is the property of George Washington University and may not be altered under any circumstance.

hard rule

Logo Clear Space and Minimum Size

Logo clear space and minimum size requirements must be followed as specified for each logo.