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George Mason University Brand Guidelines

Location
Geneseo, NY
Established
1871
Mascot
Victor E. Knight
Code
GMU_NCAA
League
NCAA
Licensing Agency
CLC
George Mason University

Official Brand Colors

Approved University Colors

Logos & Marks

primary logo, vertical, long honors college text, blue variant, cell 1
Primary LogoLast Updated : 7/6/2026
primary logo, vertical, long honors college text, white variant, cell 2
Primary LogoLast Updated : 7/6/2026
primary logo, horizontal, long honors college text, blue variant, cell 3
Primary LogoLast Updated : 5/21/2026
primary logo, horizontal, long honors college text, white variant, cell 4
Primary LogoLast Updated : 5/21/2026
primary logo, vertical, short honors college text, blue variant, cell 5
Primary LogoLast Updated : 7/6/2026
primary logo, vertical, short honors college text, white variant, cell 6
Primary LogoLast Updated : 7/6/2026
primary logo, horizontal, short honors college text, blue variant, cell 7
Primary LogoLast Updated : 5/21/2026
primary logo, horizontal, short honors college text, white variant, cell 8
Primary LogoLast Updated : 7/6/2026
knight with shield logo, blue on white variant, cell 33
Primary LogoLast Updated : 5/21/2026
knight with shield logo, blue on white variant, cell 34
Primary LogoLast Updated : 5/21/2026
knight with shield logo, blue on white variant, cell 35
Primary LogoLast Updated : 5/21/2026
knight with shield logo, white on blue variant, cell 48
Primary LogoLast Updated : 5/21/2026
knight with shield logo, white on blue variant, cell 49
Primary LogoLast Updated : 5/21/2026
knight with shield logo, white on blue variant, cell 50
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, blue on white variant, cell 36
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, blue on white variant, cell 37
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, blue on white variant, cell 38
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, blue on white variant, cell 39
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, white on blue variant, cell 51
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, white on blue variant, cell 52
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, white on blue variant, cell 53
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight logo, white on blue variant, cell 54
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, blue on white variant, cell 40
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, blue on white variant, cell 41
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, blue on white variant, cell 42
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, blue on white variant, cell 43
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, white on blue variant, cell 55
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, white on blue variant, cell 56
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, white on blue variant, cell 57
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight logo, white on blue variant, cell 58
Primary LogoLast Updated : 5/21/2026
Knights wordmark with knight logo, blue on white variant, cell 44
Primary LogoLast Updated : 5/21/2026
Knights wordmark with knight logo, blue on white variant, cell 45
Primary LogoLast Updated : 5/21/2026
Knights wordmark with knight logo, blue on white variant, cell 46
Primary LogoLast Updated : 5/21/2026
Knights wordmark with knight logo, blue on white variant, cell 47
Primary LogoLast Updated : 5/21/2026
Knights wordmark with knight logo, white on blue variant, cell 59
Primary LogoLast Updated : 7/9/2026
Knights wordmark with knight logo, white on blue variant, cell 60
Primary LogoLast Updated : 7/9/2026
Knights wordmark with knight logo, white on blue variant, cell 61
Primary LogoLast Updated : 7/9/2026
Knights wordmark with knight logo, white on blue variant, cell 62
Primary LogoLast Updated : 5/21/2026
clocktower icon, blue variant, cell 9
Secondary LogoLast Updated : 5/21/2026
clocktower icon, blue variant, cell 10
Secondary LogoLast Updated : 5/21/2026
clocktower icon, blue variant, cell 11
Secondary LogoLast Updated : 5/21/2026
clocktower icon, blue variant, cell 12
Secondary LogoLast Updated : 5/21/2026
clocktower icon, blue variant, cell 13
Secondary LogoLast Updated : 5/21/2026
clocktower icon, white variant, cell 14
Secondary LogoLast Updated : 7/8/2026
clocktower icon, white variant, cell 15
Secondary LogoLast Updated : 7/8/2026
clocktower icon, white variant, cell 16
Secondary LogoLast Updated : 7/8/2026
clocktower icon, white variant, cell 17
Secondary LogoLast Updated : 7/8/2026
clocktower icon, white variant, cell 18
Secondary LogoLast Updated : 7/8/2026
Geneseo SUNY lockup, vertical, blue variant, cell 25
Secondary LogoLast Updated : 7/8/2026
Geneseo SUNY lockup, vertical, white variant, cell 26
Secondary LogoLast Updated : 7/8/2026
Geneseo SUNY lockup, horizontal, blue variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Geneseo SUNY lockup, horizontal, white variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Geneseo seal, full color variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Geneseo seal, blue variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Geneseo seal, black variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Geneseo seal, white variant, cell 32
Secondary LogoLast Updated : 7/8/2026
knight head, blue on white variant, cell 63
Secondary LogoLast Updated : 5/21/2026
knight head, blue on white variant, cell 64
Secondary LogoLast Updated : 5/21/2026
knight head, white on blue variant, cell 77
Secondary LogoLast Updated : 5/21/2026
knight head, white on blue variant, cell 78
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue on white variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue on white variant, cell 66
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue on white variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue on white variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, white on blue variant, cell 79
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, white on blue variant, cell 80
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, white on blue variant, cell 81
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, white on blue variant, cell 82
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue on white variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue on white variant, cell 70
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue on white variant, cell 71
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue on white variant, cell 72
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white on blue variant, cell 83
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white on blue variant, cell 84
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white on blue variant, cell 85
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white on blue variant, cell 86
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue on white variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue on white variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue on white variant, cell 75
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue on white variant, cell 76
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white on blue variant, cell 87
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white on blue variant, cell 88
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white on blue variant, cell 89
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white on blue variant, cell 90
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield variant, cell 185
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield variant, cell 186
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield variant, cell 187
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield variant, cell 188
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield reverse variant, cell 189
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield reverse variant, cell 190
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield reverse variant, cell 191
Secondary LogoLast Updated : 5/21/2026
One Knight tertiary mark, shield reverse variant, cell 192
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark, blue variant, cell 19
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, black variant, cell 20
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white variant, cell 21
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with SUNY text, blue variant, cell 22
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with SUNY text, black variant, cell 23
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with SUNY text, white variant, cell 24
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched navy variant, cell 91
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched navy with white outline variant, cell 92
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched navy with white and navy outline variant, cell 93
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched navy with white, navy, and white outline variant, cell 94
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched navy variant, cell 95
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched navy with white outline variant, cell 96
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched navy with white and navy outline variant, cell 97
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched navy with white, navy, and white outline variant, cell 98
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched navy variant, cell 99
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched navy with white outline variant, cell 100
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched navy with white and navy outline variant, cell 101
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched navy with white, navy, and white outline variant, cell 102
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched navy variant, cell 103
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched navy with white outline variant, cell 104
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched navy with white and navy outline variant, cell 105
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched navy with white, navy, and white outline variant, cell 106
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched white on navy variant, cell 107
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched white with navy outline on navy variant, cell 108
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched white with navy and white outline on navy variant, cell 109
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, arched white with navy, white, and navy outline on navy variant, cell 110
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched white on navy variant, cell 111
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched white with navy outline on navy variant, cell 112
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched white with navy and white outline on navy variant, cell 113
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, arched white with navy, white, and navy outline on navy variant, cell 114
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched white on navy variant, cell 115
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched white with navy outline on navy variant, cell 116
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched white with navy and white outline on navy variant, cell 117
WordmarkLast Updated : 5/21/2026
Knights wordmark, arched white with navy, white, and navy outline on navy variant, cell 118
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched white on navy variant, cell 119
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched white with navy outline on navy variant, cell 120
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched white with navy and white outline on navy variant, cell 121
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked arched white with navy, white, and navy outline on navy variant, cell 122
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, navy variant, cell 123
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, navy with white outline variant, cell 124
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, navy with white and grey outline variant, cell 125
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, navy with white, grey and black outline variant, cell 126
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white on navy variant, cell 139
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white with navy outline on navy variant, cell 140
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white with navy and grey outline on navy variant, cell 141
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white with navy, grey and black outline on navy variant, cell 142
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, navy variant, cell 127
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, navy with white outline variant, cell 128
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, navy with white and grey outline variant, cell 129
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, navy with white, grey and black outline variant, cell 130
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white on navy variant, cell 143
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with navy outline on navy variant, cell 144
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with navy and grey outline on navy variant, cell 145
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with navy, grey and black outline on navy variant, cell 146
WordmarkLast Updated : 5/21/2026
Knights wordmark, navy variant, cell 131
WordmarkLast Updated : 5/21/2026
Knights wordmark, navy with white outline variant, cell 132
WordmarkLast Updated : 5/21/2026
Knights wordmark, navy with white and grey outline variant, cell 133
WordmarkLast Updated : 5/21/2026
Knights wordmark, navy with white, grey and black outline variant, cell 134
WordmarkLast Updated : 5/21/2026
Knights wordmark, white on navy variant, cell 147
WordmarkLast Updated : 5/21/2026
Knights wordmark, white with navy outline on navy variant, cell 148
WordmarkLast Updated : 5/21/2026
Knights wordmark, white with navy and grey outline on navy variant, cell 149
WordmarkLast Updated : 5/21/2026
Knights wordmark, white with navy, grey and black outline on navy variant, cell 150
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked navy variant, cell 135
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked navy with white outline variant, cell 136
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked navy with white and grey outline variant, cell 137
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked navy with white, grey and black outline variant, cell 138
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked white on navy variant, cell 151
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked white with navy outline on navy variant, cell 152
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked white with navy and grey outline on navy variant, cell 153
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, stacked white with navy, grey and black outline on navy variant, cell 154
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal variant, cell 155
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal variant, cell 156
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal variant, cell 157
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal variant, cell 158
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked variant, cell 159
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked variant, cell 160
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked variant, cell 161
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked variant, cell 162
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal reverse variant, cell 163
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal reverse variant, cell 164
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal reverse variant, cell 165
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat horizontal reverse variant, cell 166
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked reverse variant, cell 167
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked reverse variant, cell 168
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked reverse variant, cell 169
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, flat stacked reverse variant, cell 170
WordmarkLast Updated : 5/21/2026
GK monogram, standard variant, cell 171
LettermarkLast Updated : 5/21/2026
GK monogram, standard variant, cell 172
LettermarkLast Updated : 5/21/2026
GK monogram, standard variant, cell 173
LettermarkLast Updated : 5/21/2026
GK monogram, standard variant, cell 174
LettermarkLast Updated : 5/21/2026
GK monogram, shield variant, cell 175
LettermarkLast Updated : 5/21/2026
GK monogram, shield variant, cell 176
LettermarkLast Updated : 5/21/2026
GK monogram, shield variant, cell 177
LettermarkLast Updated : 5/21/2026
GK monogram, standard reverse variant, cell 178
LettermarkLast Updated : 5/21/2026
GK monogram, standard reverse variant, cell 179
LettermarkLast Updated : 5/21/2026
GK monogram, standard reverse variant, cell 180
LettermarkLast Updated : 5/21/2026
GK monogram, standard reverse variant, cell 181
LettermarkLast Updated : 5/21/2026
GK monogram, shield reverse variant, cell 182
LettermarkLast Updated : 7/8/2026
GK monogram, shield reverse variant, cell 183
LettermarkLast Updated : 7/8/2026
GK monogram, shield reverse variant, cell 184
LettermarkLast Updated : 7/8/2026

Approved Verbiage

Rules & Guidelines

hard rule

Wordmark and Clocktower Icon Usage

Wordmark (19-24) must be used in conjunction with the Clocktower Icon (9-18) on product. For example, the wordmark may be placed on the sleeve of a shirt if the icon is used on the front of the shirt.

hard rule

Seal Usage Restriction

Use of the seal is limited to graduation/commencement items such as invitations, announcements, diploma frames.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.