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Geneseo State University Of New York Brand Guidelines

Location
Geneseo, NY
Established
1871
Mascot
Victor E. Knight
Code
GEN_NCAA
League
NCAA
Licensing Agency
CLC
Geneseo State University of New York

Official Brand Colors

Approved University Colors

Logos & Marks

primary logo, vertical, navy 1 variant, cell 1
Primary LogoLast Updated : 7/6/2026
primary logo, vertical, navy 2 variant, cell 2
Primary LogoLast Updated : 7/6/2026
primary logo, horizontal, navy 1 variant, cell 3
Primary LogoLast Updated : 5/21/2026
primary logo, horizontal, navy 2 variant, cell 4
Primary LogoLast Updated : 5/21/2026
primary logo, vertical, white on navy 1 variant, cell 5
Primary LogoLast Updated : 7/6/2026
primary logo, vertical, white on navy 2 variant, cell 6
Primary LogoLast Updated : 7/6/2026
primary logo, horizontal, white on navy 1 variant, cell 7
Primary LogoLast Updated : 7/6/2026
primary logo, horizontal, white on navy 2 variant, cell 8
Primary LogoLast Updated : 7/6/2026
knight mascot with shield, blue on white variant, cell 33
Primary LogoLast Updated : 7/6/2026
knight mascot with shield, blue and white on white variant, cell 34
Primary LogoLast Updated : 7/6/2026
knight mascot with shield, blue, white, and grey on white variant, cell 35
Primary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with mascot, blue on white variant, cell 36
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, blue and white on white variant, cell 37
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, blue, white, and grey on white variant, cell 38
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 39
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, blue on white variant, cell 40
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, blue and white on white variant, cell 41
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, blue, white, and grey on white variant, cell 42
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 43
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, blue on white variant, cell 44
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, blue and white on white variant, cell 45
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, blue, white, and grey on white variant, cell 46
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 47
Primary LogoLast Updated : 5/21/2026
knight mascot with shield, white on blue variant, cell 48
Primary LogoLast Updated : 7/6/2026
knight mascot with shield, white and blue on blue variant, cell 49
Primary LogoLast Updated : 7/6/2026
knight mascot with shield, white, blue, and grey on blue variant, cell 50
Primary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with mascot, white on blue variant, cell 51
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, white and blue on blue variant, cell 52
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, white, blue, and grey on blue variant, cell 53
Primary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 54
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, white on blue variant, cell 55
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, white and blue on blue variant, cell 56
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, white, blue, and grey on blue variant, cell 57
Primary LogoLast Updated : 5/21/2026
Geneseo wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 58
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, white on blue variant, cell 59
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, white and blue on blue variant, cell 60
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, white, blue, and grey on blue variant, cell 61
Primary LogoLast Updated : 5/21/2026
Knights wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 62
Primary LogoLast Updated : 5/21/2026
clocktower icon, navy 1 variant, cell 9
Secondary LogoLast Updated : 7/6/2026
clocktower icon, navy 2 variant, cell 10
Secondary LogoLast Updated : 7/6/2026
clocktower icon, navy 3 variant, cell 11
Secondary LogoLast Updated : 7/6/2026
clocktower icon, navy 4 variant, cell 12
Secondary LogoLast Updated : 7/6/2026
clocktower icon, navy 5 variant, cell 13
Secondary LogoLast Updated : 7/6/2026
clocktower icon, white on navy 1 variant, cell 14
Secondary LogoLast Updated : 5/21/2026
clocktower icon, white on navy 2 variant, cell 15
Secondary LogoLast Updated : 5/21/2026
clocktower icon, white on gray variant, cell 16
Secondary LogoLast Updated : 5/21/2026
clocktower icon, white on black variant, cell 17
Secondary LogoLast Updated : 5/21/2026
clocktower icon, white on navy 3 variant, cell 18
Secondary LogoLast Updated : 5/21/2026
clocktower logo with tagline, vertical, navy 1 variant, cell 25
Secondary LogoLast Updated : 7/6/2026
clocktower logo with tagline, vertical, navy 2 variant, cell 26
Secondary LogoLast Updated : 7/6/2026
clocktower logo with tagline, horizontal, navy 1 variant, cell 27
Secondary LogoLast Updated : 5/21/2026
clocktower logo with tagline, horizontal, navy 2 variant, cell 28
Secondary LogoLast Updated : 5/21/2026
university seal, full color variant, cell 29
Secondary LogoLast Updated : 5/21/2026
university seal, navy 1 variant, cell 30
Secondary LogoLast Updated : 5/21/2026
university seal, navy 2 variant, cell 31
Secondary LogoLast Updated : 5/21/2026
university seal, black variant, cell 32
Secondary LogoLast Updated : 5/21/2026
knight head, blue/white variant, cell 63
Secondary LogoLast Updated : 5/21/2026
knight head, blue/white with outline variant, cell 64
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue/white variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue/white with outline variant, cell 66
Secondary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with knight head, blue/white with double outline variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Geneseo Knights wordmark with knight head, blue/white with triple outline variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue/white variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue/white with outline variant, cell 70
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue/white with double outline variant, cell 71
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, blue/white with triple outline variant, cell 72
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue/white variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue/white with outline variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue/white with double outline variant, cell 75
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, blue/white with triple outline variant, cell 76
Secondary LogoLast Updated : 5/21/2026
knight head, white/blue reverse variant, cell 77
Secondary LogoLast Updated : 7/6/2026
knight head, white/blue reverse with outline variant, cell 78
Secondary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with knight head, white/blue reverse variant, cell 79
Secondary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with knight head, white/blue reverse with outline variant, cell 80
Secondary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with knight head, white/blue reverse with double outline variant, cell 81
Secondary LogoLast Updated : 7/6/2026
Geneseo Knights wordmark with knight head, white/blue reverse with triple outline variant, cell 82
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white/blue reverse variant, cell 83
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white/blue reverse with outline variant, cell 84
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark with knight head, white/blue reverse with double outline variant, cell 85
Secondary LogoLast Updated : 7/6/2026
Geneseo wordmark with knight head, white/blue reverse with triple outline variant, cell 86
Secondary LogoLast Updated : 7/6/2026
Knights wordmark with knight head, white/blue reverse variant, cell 87
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white/blue reverse with outline variant, cell 88
Secondary LogoLast Updated : 5/21/2026
Knights wordmark with knight head, white/blue reverse with double outline variant, cell 89
Secondary LogoLast Updated : 7/6/2026
Knights wordmark with knight head, white/blue reverse with triple outline variant, cell 90
Secondary LogoLast Updated : 5/21/2026
One Knight shield, blue and grey variant, cell 185
Secondary LogoLast Updated : 5/21/2026
One Knight shield, blue with white outline and grey variant, cell 186
Secondary LogoLast Updated : 5/21/2026
One Knight shield, blue with white and blue outline variant, cell 187
Secondary LogoLast Updated : 5/21/2026
One Knight shield, blue with white and blue outline, thick variant, cell 188
Secondary LogoLast Updated : 5/21/2026
One Knight shield, white and grey on blue variant, cell 189
Secondary LogoLast Updated : 5/21/2026
One Knight shield, white with blue outline and grey on blue variant, cell 190
Secondary LogoLast Updated : 5/21/2026
One Knight shield, white with blue and white outline on blue variant, cell 191
Secondary LogoLast Updated : 5/21/2026
One Knight shield, white with blue and white outline on blue, thick variant, cell 192
Secondary LogoLast Updated : 5/21/2026
Geneseo wordmark, blue variant, cell 19
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, black variant, cell 20
WordmarkLast Updated : 5/21/2026
Geneseo wordmark, white on black variant, cell 21
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with tagline, blue variant, cell 22
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with tagline, black variant, cell 23
WordmarkLast Updated : 5/21/2026
Geneseo wordmark with tagline, white on black variant, cell 24
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 91
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 92
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 93
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 94
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 107
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 108
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 109
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, arched variant, cell 110
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 95
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 96
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 97
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 98
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 111
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 112
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 113
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 114
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 99
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 100
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 101
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 102
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 115
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 116
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 117
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, arched variant, cell 118
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 103
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 104
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 105
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 106
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 119
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 120
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 121
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 122
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, navy variant, cell 123
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, navy with white outline variant, cell 124
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, navy with light blue outline variant, cell 125
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, navy with white and light blue outline variant, cell 126
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, white on navy variant, cell 139
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, white with navy outline on navy variant, cell 140
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, white with light blue outline on navy variant, cell 141
WordmarkLast Updated : 5/21/2026
GENESEO wordmark, white with navy and light blue outline on navy variant, cell 142
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS wordmark, navy variant, cell 127
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, navy with white outline variant, cell 128
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, navy with light blue outline variant, cell 129
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS wordmark, navy with white and light blue outline variant, cell 130
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS wordmark, white on navy variant, cell 143
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, white with navy outline on navy variant, cell 144
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, white with light blue outline on navy variant, cell 145
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS wordmark, white with navy and light blue outline on navy variant, cell 146
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, navy variant, cell 131
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, navy with white outline variant, cell 132
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, navy with light blue outline variant, cell 133
WordmarkLast Updated : 7/6/2026
KNIGHTS wordmark, navy with white and light blue outline variant, cell 134
WordmarkLast Updated : 7/6/2026
KNIGHTS wordmark, white on navy variant, cell 147
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, white with navy outline on navy variant, cell 148
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, white with light blue outline on navy variant, cell 149
WordmarkLast Updated : 5/21/2026
KNIGHTS wordmark, white with navy and light blue outline on navy variant, cell 150
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS stacked wordmark, navy variant, cell 135
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS stacked wordmark, navy with white outline variant, cell 136
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS stacked wordmark, navy with light blue outline variant, cell 137
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS stacked wordmark, navy with white and light blue outline variant, cell 138
WordmarkLast Updated : 7/6/2026
GENESEO KNIGHTS stacked wordmark, white on navy variant, cell 151
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS stacked wordmark, white with navy outline on navy variant, cell 152
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS stacked wordmark, white with light blue outline on navy variant, cell 153
WordmarkLast Updated : 5/21/2026
GENESEO KNIGHTS stacked wordmark, white with navy and light blue outline on navy variant, cell 154
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, blue variant, cell 155
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, blue with white outline variant, cell 156
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, blue with white and blue outline variant, cell 157
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, blue with white and blue outline, thick variant, cell 158
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, blue variant, cell 159
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, blue with white outline variant, cell 160
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, blue with white and blue outline variant, cell 161
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, blue with white and blue outline, thick variant, cell 162
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white on blue variant, cell 163
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with blue outline on blue variant, cell 164
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with blue and white outline on blue variant, cell 165
WordmarkLast Updated : 5/21/2026
Geneseo Knights wordmark, white with blue and white outline on blue, thick variant, cell 166
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, white on blue variant, cell 167
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, white with blue outline on blue variant, cell 168
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, white with blue and white outline on blue variant, cell 169
WordmarkLast Updated : 5/21/2026
Geneseo Knights stacked wordmark, white with blue and white outline on blue, thick variant, cell 170
WordmarkLast Updated : 5/21/2026
GK monogram, blue variant, cell 171
LettermarkLast Updated : 5/21/2026
GK monogram, blue with white outline variant, cell 172
LettermarkLast Updated : 5/21/2026
GK monogram, blue with white and blue outline variant, cell 173
LettermarkLast Updated : 5/21/2026
GK monogram, blue with white and blue outline, thick variant, cell 174
LettermarkLast Updated : 5/21/2026
GK monogram shield, blue and white variant, cell 175
LettermarkLast Updated : 5/21/2026
GK monogram shield, blue, white, and blue outline variant, cell 176
LettermarkLast Updated : 5/21/2026
GK monogram shield, blue, white, and blue outline, thick variant, cell 177
LettermarkLast Updated : 5/21/2026
GK monogram, white on blue variant, cell 178
LettermarkLast Updated : 7/6/2026
GK monogram, white with blue outline on blue variant, cell 179
LettermarkLast Updated : 7/6/2026
GK monogram, white with blue and white outline on blue variant, cell 180
LettermarkLast Updated : 7/6/2026
GK monogram, white with blue and white outline on blue, thick variant, cell 181
LettermarkLast Updated : 7/6/2026
GK monogram shield, white and blue on blue variant, cell 182
LettermarkLast Updated : 7/6/2026
GK monogram shield, white, blue, and white outline on blue variant, cell 183
LettermarkLast Updated : 7/6/2026
GK monogram shield, white, blue, and white outline on blue, thick variant, cell 184
LettermarkLast Updated : 7/6/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition of Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Wordmark and Clocktower Icon Usage

Wordmark (19-24) must be used in conjunction with the Clocktower Icon (9-18) on product. For example, the wordmark may be placed on the sleeve of a shirt if the icon is used on the front of the shirt.

hard rule

Geneseo Seal Usage Restriction

Use of the seal is limited to graduation/commencement items such as invitations, announcements, diploma frames.

hard rule

Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.