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Brand Guidelines

Geneseo, State University of New York (GEN)

Location
Geneseo, NY
Established
1871
Mascot
Victor E. Knight
Code
GEN_NCAA
League
NCAA
Licensing Agency
CLC
Geneseo, State University of New York (GEN)

Official Color Palette

Approved University Colors

Guideline Assets

primary logo, vertical, navy 1 variant, cell 1
Primary Logo
primary logo, vertical, navy 2 variant, cell 2
Primary Logo
primary logo, horizontal, navy 1 variant, cell 3
Primary Logo
primary logo, horizontal, navy 2 variant, cell 4
Primary Logo
primary logo, vertical, white on navy 1 variant, cell 5
Primary Logo
primary logo, vertical, white on navy 2 variant, cell 6
Primary Logo
primary logo, horizontal, white on navy 1 variant, cell 7
Primary Logo
primary logo, horizontal, white on navy 2 variant, cell 8
Primary Logo
knight mascot with shield, blue on white variant, cell 33
Primary Logo
knight mascot with shield, blue and white on white variant, cell 34
Primary Logo
knight mascot with shield, blue, white, and grey on white variant, cell 35
Primary Logo
Geneseo Knights wordmark with mascot, blue on white variant, cell 36
Primary Logo
Geneseo Knights wordmark with mascot, blue and white on white variant, cell 37
Primary Logo
Geneseo Knights wordmark with mascot, blue, white, and grey on white variant, cell 38
Primary Logo
Geneseo Knights wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 39
Primary Logo
Geneseo wordmark with mascot, blue on white variant, cell 40
Primary Logo
Geneseo wordmark with mascot, blue and white on white variant, cell 41
Primary Logo
Geneseo wordmark with mascot, blue, white, and grey on white variant, cell 42
Primary Logo
Geneseo wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 43
Primary Logo
Knights wordmark with mascot, blue on white variant, cell 44
Primary Logo
Knights wordmark with mascot, blue and white on white variant, cell 45
Primary Logo
Knights wordmark with mascot, blue, white, and grey on white variant, cell 46
Primary Logo
Knights wordmark with mascot, blue, white, and grey on white with grey outline variant, cell 47
Primary Logo
knight mascot with shield, white on blue variant, cell 48
Primary Logo
knight mascot with shield, white and blue on blue variant, cell 49
Primary Logo
knight mascot with shield, white, blue, and grey on blue variant, cell 50
Primary Logo
Geneseo Knights wordmark with mascot, white on blue variant, cell 51
Primary Logo
Geneseo Knights wordmark with mascot, white and blue on blue variant, cell 52
Primary Logo
Geneseo Knights wordmark with mascot, white, blue, and grey on blue variant, cell 53
Primary Logo
Geneseo Knights wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 54
Primary Logo
Geneseo wordmark with mascot, white on blue variant, cell 55
Primary Logo
Geneseo wordmark with mascot, white and blue on blue variant, cell 56
Primary Logo
Geneseo wordmark with mascot, white, blue, and grey on blue variant, cell 57
Primary Logo
Geneseo wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 58
Primary Logo
Knights wordmark with mascot, white on blue variant, cell 59
Primary Logo
Knights wordmark with mascot, white and blue on blue variant, cell 60
Primary Logo
Knights wordmark with mascot, white, blue, and grey on blue variant, cell 61
Primary Logo
Knights wordmark with mascot, white, blue, and grey on blue with grey outline variant, cell 62
Primary Logo
clocktower icon, navy 1 variant, cell 9
Secondary Logo
clocktower icon, navy 2 variant, cell 10
Secondary Logo
clocktower icon, navy 3 variant, cell 11
Secondary Logo
clocktower icon, navy 4 variant, cell 12
Secondary Logo
clocktower icon, navy 5 variant, cell 13
Secondary Logo
clocktower icon, white on navy 1 variant, cell 14
Secondary Logo
clocktower icon, white on navy 2 variant, cell 15
Secondary Logo
clocktower icon, white on gray variant, cell 16
Secondary Logo
clocktower icon, white on black variant, cell 17
Secondary Logo
clocktower icon, white on navy 3 variant, cell 18
Secondary Logo
clocktower logo with tagline, vertical, navy 1 variant, cell 25
Secondary Logo
clocktower logo with tagline, vertical, navy 2 variant, cell 26
Secondary Logo
clocktower logo with tagline, horizontal, navy 1 variant, cell 27
Secondary Logo
clocktower logo with tagline, horizontal, navy 2 variant, cell 28
Secondary Logo
university seal, full color variant, cell 29
Secondary Logo
university seal, navy 1 variant, cell 30
Secondary Logo
university seal, navy 2 variant, cell 31
Secondary Logo
university seal, black variant, cell 32
Secondary Logo
knight head, blue/white variant, cell 63
Secondary Logo
knight head, blue/white with outline variant, cell 64
Secondary Logo
Geneseo Knights wordmark with knight head, blue/white variant, cell 65
Secondary Logo
Geneseo Knights wordmark with knight head, blue/white with outline variant, cell 66
Secondary Logo
Geneseo Knights wordmark with knight head, blue/white with double outline variant, cell 67
Secondary Logo
Geneseo Knights wordmark with knight head, blue/white with triple outline variant, cell 68
Secondary Logo
Geneseo wordmark with knight head, blue/white variant, cell 69
Secondary Logo
Geneseo wordmark with knight head, blue/white with outline variant, cell 70
Secondary Logo
Geneseo wordmark with knight head, blue/white with double outline variant, cell 71
Secondary Logo
Geneseo wordmark with knight head, blue/white with triple outline variant, cell 72
Secondary Logo
Knights wordmark with knight head, blue/white variant, cell 73
Secondary Logo
Knights wordmark with knight head, blue/white with outline variant, cell 74
Secondary Logo
Knights wordmark with knight head, blue/white with double outline variant, cell 75
Secondary Logo
Knights wordmark with knight head, blue/white with triple outline variant, cell 76
Secondary Logo
knight head, white/blue reverse variant, cell 77
Secondary Logo
knight head, white/blue reverse with outline variant, cell 78
Secondary Logo
Geneseo Knights wordmark with knight head, white/blue reverse variant, cell 79
Secondary Logo
Geneseo Knights wordmark with knight head, white/blue reverse with outline variant, cell 80
Secondary Logo
Geneseo Knights wordmark with knight head, white/blue reverse with double outline variant, cell 81
Secondary Logo
Geneseo Knights wordmark with knight head, white/blue reverse with triple outline variant, cell 82
Secondary Logo
Geneseo wordmark with knight head, white/blue reverse variant, cell 83
Secondary Logo
Geneseo wordmark with knight head, white/blue reverse with outline variant, cell 84
Secondary Logo
Geneseo wordmark with knight head, white/blue reverse with double outline variant, cell 85
Secondary Logo
Geneseo wordmark with knight head, white/blue reverse with triple outline variant, cell 86
Secondary Logo
Knights wordmark with knight head, white/blue reverse variant, cell 87
Secondary Logo
Knights wordmark with knight head, white/blue reverse with outline variant, cell 88
Secondary Logo
Knights wordmark with knight head, white/blue reverse with double outline variant, cell 89
Secondary Logo
Knights wordmark with knight head, white/blue reverse with triple outline variant, cell 90
Secondary Logo
One Knight shield, blue and grey variant, cell 185
Secondary Logo
One Knight shield, blue with white outline and grey variant, cell 186
Secondary Logo
One Knight shield, blue with white and blue outline variant, cell 187
Secondary Logo
One Knight shield, blue with white and blue outline, thick variant, cell 188
Secondary Logo
One Knight shield, white and grey on blue variant, cell 189
Secondary Logo
One Knight shield, white with blue outline and grey on blue variant, cell 190
Secondary Logo
One Knight shield, white with blue and white outline on blue variant, cell 191
Secondary Logo
One Knight shield, white with blue and white outline on blue, thick variant, cell 192
Secondary Logo
Geneseo wordmark, blue variant, cell 19
Wordmark
Geneseo wordmark, black variant, cell 20
Wordmark
Geneseo wordmark, white on black variant, cell 21
Wordmark
Geneseo wordmark with tagline, blue variant, cell 22
Wordmark
Geneseo wordmark with tagline, black variant, cell 23
Wordmark
Geneseo wordmark with tagline, white on black variant, cell 24
Wordmark
GENESEO wordmark, arched variant, cell 91
Wordmark
GENESEO wordmark, arched variant, cell 92
Wordmark
GENESEO wordmark, arched variant, cell 93
Wordmark
GENESEO wordmark, arched variant, cell 94
Wordmark
GENESEO wordmark, arched variant, cell 107
Wordmark
GENESEO wordmark, arched variant, cell 108
Wordmark
GENESEO wordmark, arched variant, cell 109
Wordmark
GENESEO wordmark, arched variant, cell 110
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 95
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 96
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 97
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 98
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 111
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 112
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 113
Wordmark
GENESEO KNIGHTS wordmark, arched GENESEO variant, cell 114
Wordmark
KNIGHTS wordmark, arched variant, cell 99
Wordmark
KNIGHTS wordmark, arched variant, cell 100
Wordmark
KNIGHTS wordmark, arched variant, cell 101
Wordmark
KNIGHTS wordmark, arched variant, cell 102
Wordmark
KNIGHTS wordmark, arched variant, cell 115
Wordmark
KNIGHTS wordmark, arched variant, cell 116
Wordmark
KNIGHTS wordmark, arched variant, cell 117
Wordmark
KNIGHTS wordmark, arched variant, cell 118
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 103
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 104
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 105
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 106
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 119
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 120
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 121
Wordmark
GENESEO KNIGHTS wordmark, arched KNIGHTS variant, cell 122
Wordmark
GENESEO wordmark, navy variant, cell 123
Wordmark
GENESEO wordmark, navy with white outline variant, cell 124
Wordmark
GENESEO wordmark, navy with light blue outline variant, cell 125
Wordmark
GENESEO wordmark, navy with white and light blue outline variant, cell 126
Wordmark
GENESEO wordmark, white on navy variant, cell 139
Wordmark
GENESEO wordmark, white with navy outline on navy variant, cell 140
Wordmark
GENESEO wordmark, white with light blue outline on navy variant, cell 141
Wordmark
GENESEO wordmark, white with navy and light blue outline on navy variant, cell 142
Wordmark
GENESEO KNIGHTS wordmark, navy variant, cell 127
Wordmark
GENESEO KNIGHTS wordmark, navy with white outline variant, cell 128
Wordmark
GENESEO KNIGHTS wordmark, navy with light blue outline variant, cell 129
Wordmark
GENESEO KNIGHTS wordmark, navy with white and light blue outline variant, cell 130
Wordmark
GENESEO KNIGHTS wordmark, white on navy variant, cell 143
Wordmark
GENESEO KNIGHTS wordmark, white with navy outline on navy variant, cell 144
Wordmark
GENESEO KNIGHTS wordmark, white with light blue outline on navy variant, cell 145
Wordmark
GENESEO KNIGHTS wordmark, white with navy and light blue outline on navy variant, cell 146
Wordmark
KNIGHTS wordmark, navy variant, cell 131
Wordmark
KNIGHTS wordmark, navy with white outline variant, cell 132
Wordmark
KNIGHTS wordmark, navy with light blue outline variant, cell 133
Wordmark
KNIGHTS wordmark, navy with white and light blue outline variant, cell 134
Wordmark
KNIGHTS wordmark, white on navy variant, cell 147
Wordmark
KNIGHTS wordmark, white with navy outline on navy variant, cell 148
Wordmark
KNIGHTS wordmark, white with light blue outline on navy variant, cell 149
Wordmark
KNIGHTS wordmark, white with navy and light blue outline on navy variant, cell 150
Wordmark
GENESEO KNIGHTS stacked wordmark, navy variant, cell 135
Wordmark
GENESEO KNIGHTS stacked wordmark, navy with white outline variant, cell 136
Wordmark
GENESEO KNIGHTS stacked wordmark, navy with light blue outline variant, cell 137
Wordmark
GENESEO KNIGHTS stacked wordmark, navy with white and light blue outline variant, cell 138
Wordmark
GENESEO KNIGHTS stacked wordmark, white on navy variant, cell 151
Wordmark
GENESEO KNIGHTS stacked wordmark, white with navy outline on navy variant, cell 152
Wordmark
GENESEO KNIGHTS stacked wordmark, white with light blue outline on navy variant, cell 153
Wordmark
GENESEO KNIGHTS stacked wordmark, white with navy and light blue outline on navy variant, cell 154
Wordmark
Geneseo Knights wordmark, blue variant, cell 155
Wordmark
Geneseo Knights wordmark, blue with white outline variant, cell 156
Wordmark
Geneseo Knights wordmark, blue with white and blue outline variant, cell 157
Wordmark
Geneseo Knights wordmark, blue with white and blue outline, thick variant, cell 158
Wordmark
Geneseo Knights stacked wordmark, blue variant, cell 159
Wordmark
Geneseo Knights stacked wordmark, blue with white outline variant, cell 160
Wordmark
Geneseo Knights stacked wordmark, blue with white and blue outline variant, cell 161
Wordmark
Geneseo Knights stacked wordmark, blue with white and blue outline, thick variant, cell 162
Wordmark
Geneseo Knights wordmark, white on blue variant, cell 163
Wordmark
Geneseo Knights wordmark, white with blue outline on blue variant, cell 164
Wordmark
Geneseo Knights wordmark, white with blue and white outline on blue variant, cell 165
Wordmark
Geneseo Knights wordmark, white with blue and white outline on blue, thick variant, cell 166
Wordmark
Geneseo Knights stacked wordmark, white on blue variant, cell 167
Wordmark
Geneseo Knights stacked wordmark, white with blue outline on blue variant, cell 168
Wordmark
Geneseo Knights stacked wordmark, white with blue and white outline on blue variant, cell 169
Wordmark
Geneseo Knights stacked wordmark, white with blue and white outline on blue, thick variant, cell 170
Wordmark
GK monogram, blue variant, cell 171
Lettermark
GK monogram, blue with white outline variant, cell 172
Lettermark
GK monogram, blue with white and blue outline variant, cell 173
Lettermark
GK monogram, blue with white and blue outline, thick variant, cell 174
Lettermark
GK monogram shield, blue and white variant, cell 175
Lettermark
GK monogram shield, blue, white, and blue outline variant, cell 176
Lettermark
GK monogram shield, blue, white, and blue outline, thick variant, cell 177
Lettermark
GK monogram, white on blue variant, cell 178
Lettermark
GK monogram, white with blue outline on blue variant, cell 179
Lettermark
GK monogram, white with blue and white outline on blue variant, cell 180
Lettermark
GK monogram, white with blue and white outline on blue, thick variant, cell 181
Lettermark
GK monogram shield, white and blue on blue variant, cell 182
Lettermark
GK monogram shield, white, blue, and white outline on blue variant, cell 183
Lettermark
GK monogram shield, white, blue, and white outline on blue, thick variant, cell 184
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition of Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Wordmark and Clocktower Icon Usage

Wordmark (19-24) must be used in conjunction with the Clocktower Icon (9-18) on product. For example, the wordmark may be placed on the sleeve of a shirt if the icon is used on the front of the shirt.

hard rule

Geneseo Seal Usage Restriction

Use of the seal is limited to graduation/commencement items such as invitations, announcements, diploma frames.

hard rule

Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.