Furman University Brand Guidelines

Location
N/A
Established
N/A
Mascot
Victor
Code
FU_NCAA_AFF
League
NCAA
Licensing Agency
Affinity

Official Brand Colors

Logos & Marks

Furman Diamond F, purple on white variant, cell 1
Primary Logo
Furman Diamond F, white on purple variant, cell 2
Primary Logo
Furman Diamond F, black on white variant, cell 3
Primary Logo
Furman University Wordmark with Bell Tower, purple on white variant, cell 12
Primary Logo
Furman University Wordmark with Bell Tower, white on purple variant, cell 13
Primary Logo
Furman University Wordmark with Bell Tower, black on white variant, cell 14
Primary Logo
Furman University, primary logo variant
Primary Logo
Furman University logo, two color variant
Primary Logo
Furman University logo, one color black variant
Primary Logo
Furman University logo, one color purple variant
Primary Logo
Furman University logo, one color white on black variant
Primary Logo
Furman University logo, minimum size example variant
Primary Logo
Furman University logo, clear space example variant
Primary Logo
Furman Paladins wordmark with Diamond F symbol, two color variant
Primary Logo
Furman Paladins wordmark with Diamond F symbol, one color black variant
Primary Logo
Furman Paladins wordmark with Diamond F symbol, one color purple variant
Primary Logo
Furman Paladins wordmark with Diamond F symbol, one color reverse variant
Primary Logo
Paladin logo, three color variant
Primary Logo
Paladin logo, one color, grayscale variant
Primary Logo
Paladin logo, one color, black variant
Primary Logo
Paladin logo, one color, white on black variant
Primary Logo
Furman University logo, unacceptable usage - rearranged parts variant
Primary Logo
Furman University logo, unacceptable usage - drop shadow variant
Primary Logo
Furman University logo, unacceptable usage - condensed/skewed variant
Primary Logo
Furman University logo, unacceptable usage - outdated logo 1 variant
Primary Logo
Furman University logo, unacceptable usage - outdated logo 2 variant
Primary Logo
Furman University logo, unacceptable usage - off-brand color green variant
Primary Logo
Furman University logo, unacceptable usage - off-brand color yellow variant
Primary Logo
Furman University logo, unacceptable usage - off-brand color red background variant
Primary Logo
Paladin Club, full color variant
Primary Logo
Furman University logo, white on purple background variant
Primary Logo
Furman University logo, white on photo background variant
Primary Logo
Furman University logo, horizontal lockup, white variant
Primary Logo
Furman University, primary logo, white variant
Primary Logo
Paladin Head, purple and gray variant, cell 4
Secondary Logo
Paladins Wordmark with Head, purple and gray variant, cell 5
Secondary Logo
Full Paladin Mascot, purple and gray variant, cell 6
Secondary Logo
Full Paladin Mascot, purple and gray, alternate pose variant, cell 7
Secondary Logo
Full Paladin Mascot, black and white outline variant, cell 8
Secondary Logo
Bell Tower Icon, purple on white variant, cell 15
Secondary Logo
Bell Tower Icon, white on purple variant, cell 16
Secondary Logo
Bell Tower Icon, black on white variant, cell 17
Secondary Logo
Bell Tower symbol, two color variant
Secondary Logo
Furman University logo, department logo example - Modern Languages and Literatures variant
Secondary Logo
Furman University logo, department logo example - Center for Academic Success variant
Secondary Logo
Furman University Seal, purple variant
Secondary Logo
Furman University Seal, black variant
Secondary Logo
Paladin head, three color variant
Secondary Logo
Paladin head, one color, grayscale variant
Secondary Logo
Paladin head, one color, black variant
Secondary Logo
Paladin head, one color, white on black variant
Secondary Logo
diamond halftone pattern, purple variant
Secondary Logo
diamond circles pattern, purple variant
Secondary Logo
complementary colors pattern, multi-color variant
Secondary Logo
simplified diamond, purple variant
Secondary Logo
simplified diamond, light blue variant
Secondary Logo
simplified diamond, gray variant
Secondary Logo
simplified diamond outline, yellow variant
Secondary Logo
simplified diamond outline, light blue variant
Secondary Logo
simplified diamond outline, green variant
Secondary Logo
Furman Paladins Wordmark with Diamond F, purple on white variant, cell 9
Wordmark
Furman Paladins Wordmark with Diamond F, white on purple variant, cell 10
Wordmark
Furman Paladins Wordmark with Diamond F, black on white variant, cell 11
Wordmark
The Furman Advantage Logo, white on purple variant
Wordmark
The Furman Advantage Logo with pillars, white on purple variant
Wordmark
Prohibition All-Caps, standard variant, cell 1
Wordmark
Prohibition Oblique All-Caps, standard variant, cell 2
Wordmark
Gin All-Caps, standard variant, cell 3
Wordmark
Gotham Black, standard variant, cell 4
Wordmark
Gotham Bold, standard variant, cell 5
Wordmark
Furman wordmark, Fenway Park script, purple variant
Wordmark
Furman wordmark, Fenway Park script, white on purple variant
Wordmark
Paladins wordmark, Fenway Park script, purple variant
Wordmark
Paladins wordmark, Fenway Park script, white on purple variant
Wordmark
FU Lettermark, purple on white variant, cell 18
Lettermark
FU Lettermark, white on purple variant, cell 19
Lettermark
FU Lettermark, black on white variant, cell 20
Lettermark
Diamond F symbol, two color variant
Lettermark
Diamond F symbol, two color reverse variant
Lettermark
Diamond F, unacceptable usage - NO 1 variant
Lettermark
Diamond F, unacceptable usage - NO 2 variant
Lettermark
Diamond F, unacceptable usage - NO 3 variant
Lettermark
Diamond F, acceptable usage - YES variant
Lettermark
F lettermark, Fenway Park script, purple variant
Lettermark
F lettermark, Furman Diamond F, purple variant
Lettermark
F lettermark, Furman Diamond F, white with grey outline on purple variant
Lettermark
F lettermark, Furman Diamond F, purple with grey outline variant
Lettermark
F lettermark, Furman Diamond F, white with double outline on purple variant
Lettermark
F lettermark, Furman Diamond F, purple with double outline variant
Lettermark
Paladin logo, three color, volleyball variant
Sport Logo
Paladin logo, three color, women's basketball variant
Sport Logo
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

Rules & Guidelines

hard rule

Trademark Usage on Products

The trademarks should use the ® or the TM in the text on any item that will be sold to the public.

hard rule

Logo Minimum Size

The smallest the logo should be represented is 1.5" wide.

hard rule

Logo Clear Space Requirement

The minimum clear space is defined by the height of the "F" and should be maintained proportionally as the logo is resized.

hard rule

Department Logo Provision

All academic departments and administrative units should use a department logo created and provided by University Communications.

hard rule

University Seal Usage

The Furman seal is to be used for official presidential communications only. Use must be approved by University Communications.

hard rule

Furman Advantage Logo Usage

The Furman Advantage logo is to be used only when directly referencing facets of the Furman Advantage.

hard rule

Athletics Logo Usage

Every Division I sport at Furman needs to utilize the Diamond F wordmark, the Diamond F, Paladin full logo, Paladin head or Paladin sport-specific logo. Creating a separate logo for individual sports is prohibited.

hard rule

Diamond F Logo Proportion

The lower "arm" of the "F" in the Diamond F logo should be shorter than the top arm.

hard rule

Unacceptable Logo Usage

Do not rearrange parts of the logo or create marks that are not provided within these guidelines. Do not alter the colors of the logos or use off-brand colors. Do not add drop shadows or other text style effects. Do not condense, extend, crop, rotate, warp, twist, skew, stretch or alter the logo from its original proportions in any way. Do not use outdated logos.

hard rule

Logo Use on Distasteful or Explicit Products

The use of any of the official marks or logos is prohibited on distasteful or explicit products. These include inherently dangerous products, obscene or disparaging products, sexually suggestive products or any other product deemed to be in bad taste.

hard rule

Photography Restrictions

Avoid static portraiture when profiling individuals. Avoid staged academic and student life photography. Do not use photography that appears indistinct. Do not crop an image so that the subject and the emotion of the photograph are compromised. Do not use stock images of people. Do not use images that are pulled from the internet or Google Images.

hard rule

Licensing Approval Requirement

Any person, business, or organization must obtain approval and/or a license to use Furman University’s trademarks and logos in any manner and for any purpose.

hard rule

Vendor Licensing Requirement

All university departments and student organizations will use vendors that are officially licensed with Affinity Licensing, even for their giveaway products and premiums, to ensure consistency of the use of the marks and brand standards. All vendors may apply to be a licensee.

hard rule

Signage and Environmental Graphics Approval

All (on or off) campus installations of signage, environmental graphics, branded décor, and more must be submitted to the Brand & Licensing Review Board to ensure all brand standards have been met.

hard rule

Trademark and Registration List

The official trademarks and registrations for the university are: Furman®, Furman® University, Furman Paladins®, Paladin®, The Riley Institute®, The Richard W. Riley Institute®, FU™ , Furman Family™, Dins™.