Brand Guidelines

Florida State University

Location
Tallahassee, FL
Established
1851
Mascot
N/A
Code
FSU_NCAA
League
NCAA
Licensing Agency
CLC
Florida State University

Official Color Palette

Color Palette Specifications

Guideline Assets

Seminole Head Mark, full color on white variant, cell 1
Primary Logo
Seminole Head Mark, full color on gold variant, cell 2
Primary Logo
Seminole Head Mark, full color on garnet variant, cell 3
Primary Logo
Seminole Head Mark, full color on black variant, cell 4
Primary Logo
Seminole Head Mark, black/white on white variant, cell 5
Primary Logo
Seminole Head Mark, white/black on black variant, cell 6
Primary Logo
spear mark, garnet and gold on white variant, cell 31
Secondary Logo
spear mark, garnet and gold on gold variant, cell 32
Secondary Logo
spear mark, gold on garnet variant, cell 33
Secondary Logo
spear mark, gold on black variant, cell 34
Secondary Logo
spear mark, black on white variant, cell 35
Secondary Logo
spear mark, white on black variant, cell 36
Secondary Logo
FSU lettermark with spear, garnet and gold on white variant, cell 37
Secondary Logo
FSU lettermark with spear, garnet and gold on gold variant, cell 38
Secondary Logo
FSU lettermark with spear, gold on garnet variant, cell 39
Secondary Logo
FSU lettermark with spear, gold on black variant, cell 40
Secondary Logo
FSU lettermark with spear, black on white variant, cell 41
Secondary Logo
FSU lettermark with spear, white on black variant, cell 42
Secondary Logo
arrowhead icon, garnet and gold on white variant, cell 43
Secondary Logo
arrowhead icon, garnet and gold on gold variant, cell 44
Secondary Logo
arrowhead icon, gold on garnet variant, cell 45
Secondary Logo
arrowhead icon, gold on black variant, cell 46
Secondary Logo
arrowhead icon, black on white variant, cell 47
Secondary Logo
arrowhead icon, white on black variant, cell 48
Secondary Logo
FSU institutional horizontal lockup, garnet on white variant, cell 49
Secondary Logo
FSU institutional horizontal lockup, garnet on gold variant, cell 50
Secondary Logo
FSU institutional horizontal lockup, gold on garnet variant, cell 51
Secondary Logo
FSU institutional horizontal lockup, gold on black variant, cell 52
Secondary Logo
FSU institutional horizontal lockup, black on white variant, cell 53
Secondary Logo
FSU institutional horizontal lockup, white on black variant, cell 54
Secondary Logo
FSU institutional vertical lockup, garnet on white variant, cell 55
Secondary Logo
FSU institutional vertical lockup, garnet on gold variant, cell 56
Secondary Logo
FSU institutional vertical lockup, gold on garnet variant, cell 57
Secondary Logo
FSU institutional vertical lockup, gold on black variant, cell 58
Secondary Logo
FSU institutional vertical lockup, black on white variant, cell 59
Secondary Logo
FSU institutional vertical lockup, white on black variant, cell 60
Secondary Logo
helmet with spear, gold variant, cell 77
Secondary Logo
helmet with spear, white/black variant, cell 78
Secondary Logo
spear mark, garnet/gold/white variant, cell 79
Secondary Logo
University Seal, full color variant, cell 80
Secondary Logo
University Seal, black/white variant, cell 81
Secondary Logo
University Seal, white on black variant, cell 82
Secondary Logo
Unconquered statue, silhouette with base variant, cell 83
Secondary Logo
Unconquered statue, silhouette variant, cell 84
Secondary Logo
FLORIDA STATE wordmark, garnet/gold on white variant, cell 13
Wordmark
FLORIDA STATE wordmark, garnet/gold on gold variant, cell 14
Wordmark
FLORIDA STATE wordmark, garnet/gold on garnet variant, cell 15
Wordmark
FLORIDA STATE wordmark, garnet/gold on black variant, cell 16
Wordmark
FLORIDA STATE wordmark, black/white on white variant, cell 17
Wordmark
FLORIDA STATE wordmark, white/black on black variant, cell 18
Wordmark
SEMINOLES wordmark, garnet/gold on white variant, cell 19
Wordmark
SEMINOLES wordmark, garnet/gold on gold variant, cell 20
Wordmark
SEMINOLES wordmark, garnet/gold on garnet variant, cell 21
Wordmark
SEMINOLES wordmark, garnet/gold on black variant, cell 22
Wordmark
SEMINOLES wordmark, black/white on white variant, cell 23
Wordmark
SEMINOLES wordmark, white/black on black variant, cell 24
Wordmark
font system, garnet on white variant, cell 61
Wordmark
font system, garnet on gold variant, cell 62
Wordmark
font system, gold on garnet variant, cell 63
Wordmark
font system, gold on black variant, cell 64
Wordmark
Seminoles wordmark, garnet/gold variant, cell 71
Wordmark
Seminoles wordmark, garnet/gold on gold variant, cell 72
Wordmark
Seminoles wordmark, gold/white on garnet variant, cell 73
Wordmark
Seminoles wordmark, gold/white on dark garnet variant, cell 74
Wordmark
Seminoles wordmark, black/white variant, cell 75
Wordmark
Seminoles wordmark, white on black variant, cell 76
Wordmark
FSU lettermark, garnet/gold on white variant, cell 7
Lettermark
FSU lettermark, garnet/gold on gold variant, cell 8
Lettermark
FSU lettermark, garnet/gold on garnet variant, cell 9
Lettermark
FSU lettermark, garnet/gold on black variant, cell 10
Lettermark
FSU lettermark, black/white on white variant, cell 11
Lettermark
FSU lettermark, white/black on black variant, cell 12
Lettermark
FSU lettermark, garnet on white variant, cell 25
Lettermark
FSU lettermark, garnet on gold variant, cell 26
Lettermark
FSU lettermark, gold on garnet variant, cell 27
Lettermark
FSU lettermark, gold on black variant, cell 28
Lettermark
FSU lettermark, black on white variant, cell 29
Lettermark
FSU lettermark, white on black variant, cell 30
Lettermark
FS monogram, garnet/gold variant, cell 65
Lettermark
FS monogram, garnet/gold on gold variant, cell 66
Lettermark
FS monogram, gold/white on garnet variant, cell 67
Lettermark
FS monogram, gold/white on dark garnet variant, cell 68
Lettermark
FS monogram, black/white variant, cell 69
Lettermark
FS monogram, white on black variant, cell 70
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Primary Athletic Mark Usage

The Seminole Head Mark can only be reproduced in two or four colors. The face should always be the lightest element of the mark. The face can never be garnet or black. The mark should always face directly to the right; the rotation of the mark should not be changed. When cropping, 3/4th of the mark must be visible, with the 'FSU' and face being the primary elements viewable.

hard rule

Helmet Mark Requirements

Helmet marks require a specific spear to be used. Helmet marks may be produced using PMS 872 C. When shown on a gold helmet or a depiction of a gold helmet, the spear should be produced in garnet and white as shown to the left.

conditional rule

University Seal Usage

University Seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted. Seal will only be approved for use on select products (graduation items, etc.).

hard rule

Unconquered Statue Mark Usage

Marks must always be solid, and cannot be altered or flipped. Mark is not permitted in mass distribution channels. For mark 83, any embroidery under 2" will require an approved embroidery sample.

hard rule

Prohibited Verbiage and Imagery

Do not use term 'Mascot'. No objects impaled on a spear (ex: another University's mascot). No reference to 'Seminole Nation' or 'Nole Nation'. No reference to 'Scalp 'Em' (or scalping). No Native American caricatures. No use of tomahawks, tribal patterns, or headdresses. No wordplay with the term 'Nole' or 'Seminole.' No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Manufacturer Brand Limitation

There can only be one manufacturer's brand per product. The brand cannot be more than 50% of FSU symbols.