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Franklin & Marshall College Brand Guidelines

Location
Lancaster, PA
Established
1787
Mascot
Diplomats
Code
FMC_NCAA
League
NCAA
Licensing Agency
CLC
Franklin & Marshall College

Official Brand Colors

Official Color Palette

Logos & Marks

Franklin & Marshall College wordmark, blue/black variant, cell 1
Primary Logo
Franklin & Marshall College wordmark, black variant, cell 2
Primary Logo
Franklin & Marshall College wordmark, white on blue variant, cell 3
Primary Logo
Franklin & Marshall College wordmark, white on grey variant, cell 4
Primary Logo
Franklin & Marshall College wordmark, white on black variant, cell 5
Primary Logo
Franklin & Marshall wordmark, blue/black variant, cell 6
Primary Logo
Franklin & Marshall wordmark, black variant, cell 7
Primary Logo
Franklin & Marshall wordmark, white on blue variant, cell 8
Primary Logo
Franklin & Marshall wordmark, white on grey variant, cell 9
Primary Logo
Franklin & Marshall wordmark, white on black variant, cell 10
Primary Logo
Diplomats shield logo, blue/light blue variant, cell 16
Secondary Logo
Diplomats shield logo, white/light blue on blue variant, cell 17
Secondary Logo
Diplomats shield logo, white/light blue on grey variant, cell 18
Secondary Logo
Diplomats shield logo, white/light blue on black variant, cell 19
Secondary Logo
Diplomats shield logo, black/grey variant, cell 20
Secondary Logo
Diplomats shield logo, blue/white variant, cell 21
Secondary Logo
Diplomats shield logo, white/blue on blue variant, cell 22
Secondary Logo
Diplomats shield logo, white/blue on grey variant, cell 23
Secondary Logo
Diplomats shield logo, white/blue on black variant, cell 24
Secondary Logo
Diplomats wordmark with shield, blue variant, cell 25
Wordmark
Diplomats wordmark with shield, white on blue variant, cell 26
Wordmark
Diplomats wordmark with shield, white on grey variant, cell 27
Wordmark
Diplomats wordmark with shield, white on black variant, cell 28
Wordmark
Diplomats wordmark with shield, blue variant, cell 29
Wordmark
Diplomats wordmark with shield, white on blue variant, cell 30
Wordmark
Diplomats wordmark with shield, black variant, cell 31
Wordmark
Diplomats wordmark with shield, white on black variant, cell 32
Wordmark
Diplomats vertical wordmark with shield, blue variant, cell 33
Wordmark
Diplomats vertical wordmark with shield, white on blue variant, cell 34
Wordmark
Diplomats vertical wordmark with shield, white on grey variant, cell 35
Wordmark
Diplomats vertical wordmark with shield, white on black variant, cell 36
Wordmark
Diplomats vertical wordmark with shield, blue outline variant, cell 37
Wordmark
Diplomats vertical wordmark with shield, white on blue variant, cell 38
Wordmark
Diplomats vertical wordmark with shield, white on grey variant, cell 39
Wordmark
Diplomats vertical wordmark with shield, white on black variant, cell 40
Wordmark
F&MILY wordmark, solid blue variant, cell 70
Wordmark
F&MILY wordmark, blue outline variant, cell 71
Wordmark
F&M lettermark, blue/black variant, cell 11
Lettermark
F&M lettermark, black variant, cell 12
Lettermark
F&M lettermark, white on blue variant, cell 13
Lettermark
F&M lettermark, white on grey variant, cell 14
Lettermark
F&M lettermark, white on black variant, cell 15
Lettermark
Diplomats Baseball shield, blue on white variant, cell 41
Sport Logo
Diplomats Baseball shield, white on blue variant, cell 42
Sport Logo
Diplomats Baseball shield, white on grey variant, cell 43
Sport Logo
Diplomats Baseball shield, white on black variant, cell 44
Sport Logo
Diplomats Baseball shield, blue/white on white variant, cell 45
Sport Logo
Diplomats Baseball shield, white/blue on blue variant, cell 46
Sport Logo
Diplomats Baseball shield, white/blue on grey variant, cell 47
Sport Logo
Diplomats Baseball shield, white/blue on black variant, cell 48
Sport Logo
Diplomats Softball shield, blue/white on white variant, cell 49
Sport Logo
Diplomats Softball shield, white/blue on blue variant, cell 50
Sport Logo
Diplomats Softball shield, white/blue on grey variant, cell 51
Sport Logo
Diplomats Softball shield, blue/white on white variant, cell 52
Sport Logo
Diplomats Baseball wordmark with shield icon, blue on white variant, cell 53
Sport Logo
Diplomats Baseball wordmark with shield icon, white on blue variant, cell 54
Sport Logo
Diplomats Baseball wordmark with shield icon, white on grey variant, cell 55
Sport Logo
Diplomats Baseball wordmark with shield icon, white on black variant, cell 56
Sport Logo
Diplomats Baseball wordmark with outline shield icon, blue on white variant, cell 57
Sport Logo
Diplomats Baseball wordmark with outline shield icon, white on blue variant, cell 58
Sport Logo
Diplomats Baseball wordmark with outline shield icon, white on grey variant, cell 59
Sport Logo
Diplomats Baseball wordmark with outline shield icon, white on black variant, cell 60
Sport Logo
Diplomats Softball wordmark with shield icon, blue on white variant, cell 61
Sport Logo
Diplomats Softball wordmark with shield icon, white on blue variant, cell 62
Sport Logo
Diplomats Softball wordmark with shield icon, white on grey variant, cell 63
Sport Logo
Diplomats Softball wordmark with shield icon, white on black variant, cell 64
Sport Logo
F&M Baseball monogram, blue on white variant, cell 65
Sport Logo
F&M Baseball monogram, black on white variant, cell 66
Sport Logo
F&M Baseball monogram, white on blue variant, cell 67
Sport Logo
F&M Baseball monogram, white on grey variant, cell 68
Sport Logo
F&M Baseball monogram, white on black variant, cell 69
Sport Logo

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

NCAA Name, Image, Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Internal Use Only Specialty Mark

For internal F&M use only.