Back to Directory

Francis Marion University Brand Guidelines

Location
Florence, SC
Established
1970
Mascot
Frank the Fox
Code
FMU_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Approved University Color Palette

Performing Arts Center Color Palette

Logos & Marks

Patriots wordmark with mascot, color variant, cell 1
Secondary LogoLast Updated : 5/21/2026
Patriots wordmark with mascot, black/white variant, cell 2
Secondary LogoLast Updated : 5/21/2026
Patriots wordmark with mascot, reverse variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Swamp Fox Club logo, color variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Swamp Fox Club logo, black/white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Swamp Fox Club logo, reverse on blue variant, cell 6
Secondary LogoLast Updated : 5/21/2026
University Seal, blue variant, cell 13
Secondary LogoLast Updated : 5/21/2026
University Seal, black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, red/black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, black variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, reverse on black variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, red variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center wordmark, reverse on black variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, red/black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, black variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, reverse on black variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, red variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Performing Arts Center logo, reverse on black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Alumni Mark, silhouettes with wordmark variant, cell 27
Secondary LogoLast Updated : 5/21/2026
FM lettermark, red/blue variant, cell 7
LettermarkLast Updated : 5/21/2026
FM lettermark, red/white on blue variant, cell 8
LettermarkLast Updated : 5/21/2026
FM lettermark, blue/white on red variant, cell 9
LettermarkLast Updated : 5/21/2026
FM lettermark with outline, red/blue variant, cell 10
LettermarkLast Updated : 5/21/2026
FM lettermark with outline, red/white on blue variant, cell 11
LettermarkLast Updated : 5/21/2026
FM lettermark with outline, blue/white on red variant, cell 12
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

conditional rule

University Seal Product Use

University seal permitted on products for resale, reviewed on a case-by-case basis.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.