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Fordham University Brand Guidelines

Location
New York City, NY
Established
1841
Mascot
Rams
Code
FOR_NCAA
League
NCAA
Licensing Agency
CLC
Fordham University

Official Brand Colors

Logos & Marks

Fordham University logo, horizontal primary mark (academy), maroon variant, cell 9
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark (academy), white on maroon variant, cell 10
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark (academy), black variant, cell 11
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark (academy), white on black variant, cell 12
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark (academy), maroon variant, cell 13
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark (academy), white on maroon variant, cell 14
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark (academy), black variant, cell 15
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark (academy), white on black variant, cell 16
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark single line (academy), maroon variant, cell 17
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark single line (academy), white on maroon variant, cell 18
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark single line (academy), black variant, cell 19
Primary LogoLast Updated : 5/21/2026
Fordham University logo, horizontal primary mark single line (academy), white on black variant, cell 20
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark single line (academy), maroon variant, cell 21
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark single line (academy), white on maroon variant, cell 22
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark single line (academy), black variant, cell 23
Primary LogoLast Updated : 5/21/2026
Fordham University logo, stacked primary mark single line (academy), white on black variant, cell 24
Primary LogoLast Updated : 5/21/2026
Primary Mark, Gothic F with Bevel, maroon variant, cell 28
Primary LogoLast Updated : 5/21/2026
Primary Mark, Gothic F with Bevel, white on black variant, cell 29
Primary LogoLast Updated : 5/21/2026
Primary Mark, flat Gothic F, maroon variant, cell 30
Primary LogoLast Updated : 5/21/2026
Primary Mark, flat Gothic F, white on maroon variant, cell 31
Primary LogoLast Updated : 5/21/2026
Primary Mark, flat Gothic F, black variant, cell 32
Primary LogoLast Updated : 5/21/2026
Primary Mark, flat Gothic F, white on black variant, cell 33
Primary LogoLast Updated : 5/21/2026
Fordham Ram Mascot, grey/white variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Fordham Ram Mascot, maroon/white variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Fordham Ram Mascot, white on maroon variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Fordham Ram Mascot, black/white variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Fordham Ram Mascot, white on black variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Wordmark, maroon variant, cell 34
WordmarkLast Updated : 5/21/2026
Wordmark, white on maroon variant, cell 35
WordmarkLast Updated : 5/21/2026
Wordmark, black variant, cell 36
WordmarkLast Updated : 5/21/2026
Wordmark, white on black variant, cell 37
WordmarkLast Updated : 5/21/2026
Gothic F with Shield, maroon on white variant, cell 1
LettermarkLast Updated : 5/21/2026
Gothic F with Shield, white on maroon variant, cell 2
LettermarkLast Updated : 5/21/2026
Gothic F with Shield, black on white variant, cell 3
LettermarkLast Updated : 5/21/2026
Gothic F with Shield, white on black variant, cell 4
LettermarkLast Updated : 5/21/2026
Gothic F without Shield, maroon on white variant, cell 5
LettermarkLast Updated : 5/21/2026
Gothic F without Shield, white on maroon variant, cell 6
LettermarkLast Updated : 5/21/2026
Gothic F without Shield, black on white variant, cell 7
LettermarkLast Updated : 5/21/2026
Gothic F without Shield, white on black variant, cell 8
LettermarkLast Updated : 5/21/2026
Gothic F with Bevel, maroon variant, cell 25
LettermarkLast Updated : 5/21/2026
Gothic F with Bevel, white on maroon variant, cell 26
LettermarkLast Updated : 5/21/2026
Gothic F with Bevel, white on black variant, cell 27
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

University Seal Use for Commencement

Only the University seal can be used with commencement-related products.

hard rule

No Registration Marks on Headwear

Registration marks are not permitted on any headwear items.