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Brand Guidelines

Fordham University (FOR)

Location
New York City, NY
Established
1841
Mascot
Rams
Code
FOR_NCAA
League
NCAA
Licensing Agency
CLC
Fordham University (FOR)

Official Color Palette

Guideline Assets

Fordham University logo, horizontal primary mark (academy), maroon variant, cell 9
Primary Logo
Fordham University logo, horizontal primary mark (academy), white on maroon variant, cell 10
Primary Logo
Fordham University logo, horizontal primary mark (academy), black variant, cell 11
Primary Logo
Fordham University logo, horizontal primary mark (academy), white on black variant, cell 12
Primary Logo
Fordham University logo, stacked primary mark (academy), maroon variant, cell 13
Primary Logo
Fordham University logo, stacked primary mark (academy), white on maroon variant, cell 14
Primary Logo
Fordham University logo, stacked primary mark (academy), black variant, cell 15
Primary Logo
Fordham University logo, stacked primary mark (academy), white on black variant, cell 16
Primary Logo
Fordham University logo, horizontal primary mark single line (academy), maroon variant, cell 17
Primary Logo
Fordham University logo, horizontal primary mark single line (academy), white on maroon variant, cell 18
Primary Logo
Fordham University logo, horizontal primary mark single line (academy), black variant, cell 19
Primary Logo
Fordham University logo, horizontal primary mark single line (academy), white on black variant, cell 20
Primary Logo
Fordham University logo, stacked primary mark single line (academy), maroon variant, cell 21
Primary Logo
Fordham University logo, stacked primary mark single line (academy), white on maroon variant, cell 22
Primary Logo
Fordham University logo, stacked primary mark single line (academy), black variant, cell 23
Primary Logo
Fordham University logo, stacked primary mark single line (academy), white on black variant, cell 24
Primary Logo
Primary Mark, Gothic F with Bevel, maroon variant, cell 28
Primary Logo
Primary Mark, Gothic F with Bevel, white on black variant, cell 29
Primary Logo
Primary Mark, flat Gothic F, maroon variant, cell 30
Primary Logo
Primary Mark, flat Gothic F, white on maroon variant, cell 31
Primary Logo
Primary Mark, flat Gothic F, black variant, cell 32
Primary Logo
Primary Mark, flat Gothic F, white on black variant, cell 33
Primary Logo
Fordham Ram Mascot, grey/white variant, cell 38
Secondary Logo
Fordham Ram Mascot, maroon/white variant, cell 39
Secondary Logo
Fordham Ram Mascot, white on maroon variant, cell 40
Secondary Logo
Fordham Ram Mascot, black/white variant, cell 41
Secondary Logo
Fordham Ram Mascot, white on black variant, cell 42
Secondary Logo
Wordmark, maroon variant, cell 34
Wordmark
Wordmark, white on maroon variant, cell 35
Wordmark
Wordmark, black variant, cell 36
Wordmark
Wordmark, white on black variant, cell 37
Wordmark
Gothic F with Shield, maroon on white variant, cell 1
Lettermark
Gothic F with Shield, white on maroon variant, cell 2
Lettermark
Gothic F with Shield, black on white variant, cell 3
Lettermark
Gothic F with Shield, white on black variant, cell 4
Lettermark
Gothic F without Shield, maroon on white variant, cell 5
Lettermark
Gothic F without Shield, white on maroon variant, cell 6
Lettermark
Gothic F without Shield, black on white variant, cell 7
Lettermark
Gothic F without Shield, white on black variant, cell 8
Lettermark
Gothic F with Bevel, maroon variant, cell 25
Lettermark
Gothic F with Bevel, white on maroon variant, cell 26
Lettermark
Gothic F with Bevel, white on black variant, cell 27
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

University Seal Use for Commencement

Only the University seal can be used with commencement-related products.

hard rule

No Registration Marks on Headwear

Registration marks are not permitted on any headwear items.

Fordham University (FOR) Brand Guidelines & Licensing