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Florida A&M University Brand Guidelines

Location
Tallahassee, FL
Established
1887
Mascot
Venom
Code
FAM_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

University Color Palette

Logos & Marks

FAMU RATTLERS wordmark with snake head, orange/green on white variant, cell 1
Secondary Logo
FAMU RATTLERS wordmark with snake head, orange/white on green variant, cell 2
Secondary Logo
FAMU RATTLERS wordmark with snake head, green/white on orange variant, cell 3
Secondary Logo
FAMU RATTLERS wordmark with snake head, green/white on black variant, cell 4
Secondary Logo
FAMU RATTLERS wordmark with snake head, orange/green on orange variant, cell 5
Secondary Logo
A&M RATTLERS wordmark with snake head, orange/green on white variant, cell 16
Secondary Logo
A&M RATTLERS wordmark with snake head, orange/white on green variant, cell 17
Secondary Logo
A&M RATTLERS wordmark with snake head, green/white on orange variant, cell 18
Secondary Logo
A&M RATTLERS wordmark with snake head, green/white on black variant, cell 19
Secondary Logo
A&M RATTLERS wordmark with snake head, orange/green on orange variant, cell 20
Secondary Logo
A&M wordmark with snake head, orange/green on white variant, cell 21
Secondary Logo
A&M wordmark with snake head, orange/white on green variant, cell 22
Secondary Logo
A&M wordmark with snake head, green/white on orange variant, cell 23
Secondary Logo
A&M wordmark with snake head, green/white on black variant, cell 24
Secondary Logo
A&M wordmark with snake head, orange/green on orange variant, cell 25
Secondary Logo
Rattler snake head icon, orange/green variant, cell 38
Secondary Logo
Rattler snake head icon, orange/green with outline variant, cell 39
Secondary Logo
Rattler snake head icon, green/white on green variant, cell 40
Secondary Logo
Champions Mark, green/orange on white variant, cell 44
Secondary Logo
Champions Mark, white/orange on green variant, cell 45
Secondary Logo
Champions Mark, white/green on orange variant, cell 46
Secondary Logo
Champions Mark, white/green on red variant, cell 47
Secondary Logo
Champions Mark, green/orange on white, alternate variant, cell 48
Secondary Logo
FAMU Circle Mark, standard variant, cell 49
Secondary Logo
School Seal, standard variant, cell 50
Secondary Logo
Venom mascot character, standard variant, cell 51
Secondary Logo
FAMU RATTLERS wordmark, orange/green on white variant, cell 6
Wordmark
FAMU RATTLERS wordmark, orange/white on green variant, cell 7
Wordmark
FAMU RATTLERS wordmark, green/white on orange variant, cell 8
Wordmark
FAMU RATTLERS wordmark, green/white on black variant, cell 9
Wordmark
FAMU RATTLERS wordmark, orange/green on orange variant, cell 10
Wordmark
FAMU wordmark, green on white variant, cell 11
Wordmark
FAMU wordmark, orange/white on green variant, cell 12
Wordmark
FAMU wordmark, green/white on orange variant, cell 13
Wordmark
FAMU wordmark, green/white on black variant, cell 14
Wordmark
FAMU wordmark, orange/green on orange variant, cell 15
Wordmark
A&M wordmark, green on white variant, cell 26
Wordmark
A&M wordmark, orange on white variant, cell 27
Wordmark
A&M wordmark, white on green variant, cell 28
Wordmark
A&M wordmark, white on orange variant, cell 29
Wordmark
FLORIDA A&M RATTLERS wordmark, orange/green on white variant, cell 30
Wordmark
FLORIDA A&M RATTLERS wordmark, orange/green on white, alternate variant, cell 31
Wordmark
FLORIDA A&M RATTLERS wordmark, white/orange on green variant, cell 32
Wordmark
FLORIDA A&M RATTLERS wordmark, white/green on orange variant, cell 33
Wordmark
FLORIDA A&M wordmark, orange/green on white variant, cell 34
Wordmark
FLORIDA A&M wordmark, orange/green on white, alternate variant, cell 35
Wordmark
FLORIDA A&M wordmark, white/orange on green variant, cell 36
Wordmark
FLORIDA A&M wordmark, white/green on orange variant, cell 37
Wordmark
Venom wordmark, standard variant, cell 52
Wordmark
FAMU FOOTBALL wordmark, standard variant, cell 41
Sport Logo
FAMU BASKETBALL wordmark, white/orange on orange variant, cell 42
Sport Logo
A&M TRACK & FIELD wordmark, standard variant, cell 43
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Addition of Future Indicia

Any Indicia adopted hereafter and used or approved for use by FLORIDA A&M UNIVERSITY shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.

hard rule

Seal Usage Restrictions

Seal can only permitted for graduation products and official internal use (reviewed on a case-by-case basis). Alterations or overlaying graphics to seal not permitted.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.