Florida A&M University Brand Guidelines

Location
Tallahassee, FL
Established
1887
Mascot
Venom
Code
FAM_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

University Color Palette

Logos & Marks

FAMU RATTLERS wordmark with snake head, orange/green on white variant, cell 1
Secondary LogoLast Updated : 5/21/2026
FAMU RATTLERS wordmark with snake head, orange/white on green variant, cell 2
Secondary LogoLast Updated : 5/21/2026
FAMU RATTLERS wordmark with snake head, green/white on orange variant, cell 3
Secondary LogoLast Updated : 5/21/2026
FAMU RATTLERS wordmark with snake head, green/white on black variant, cell 4
Secondary LogoLast Updated : 5/21/2026
FAMU RATTLERS wordmark with snake head, orange/green on orange variant, cell 5
Secondary LogoLast Updated : 5/21/2026
A&M RATTLERS wordmark with snake head, orange/green on white variant, cell 16
Secondary LogoLast Updated : 5/21/2026
A&M RATTLERS wordmark with snake head, orange/white on green variant, cell 17
Secondary LogoLast Updated : 5/21/2026
A&M RATTLERS wordmark with snake head, green/white on orange variant, cell 18
Secondary LogoLast Updated : 5/21/2026
A&M RATTLERS wordmark with snake head, green/white on black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
A&M RATTLERS wordmark with snake head, orange/green on orange variant, cell 20
Secondary LogoLast Updated : 5/21/2026
A&M wordmark with snake head, orange/green on white variant, cell 21
Secondary LogoLast Updated : 5/21/2026
A&M wordmark with snake head, orange/white on green variant, cell 22
Secondary LogoLast Updated : 5/21/2026
A&M wordmark with snake head, green/white on orange variant, cell 23
Secondary LogoLast Updated : 5/21/2026
A&M wordmark with snake head, green/white on black variant, cell 24
Secondary LogoLast Updated : 5/21/2026
A&M wordmark with snake head, orange/green on orange variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Rattler snake head icon, orange/green variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Rattler snake head icon, orange/green with outline variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Rattler snake head icon, green/white on green variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Champions Mark, green/orange on white variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Champions Mark, white/orange on green variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Champions Mark, white/green on orange variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Champions Mark, white/green on red variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Champions Mark, green/orange on white, alternate variant, cell 48
Secondary LogoLast Updated : 5/21/2026
FAMU Circle Mark, standard variant, cell 49
Secondary LogoLast Updated : 5/21/2026
School Seal, standard variant, cell 50
Secondary LogoLast Updated : 5/21/2026
Venom mascot character, standard variant, cell 51
Secondary LogoLast Updated : 5/21/2026
FAMU RATTLERS wordmark, orange/green on white variant, cell 6
WordmarkLast Updated : 5/21/2026
FAMU RATTLERS wordmark, orange/white on green variant, cell 7
WordmarkLast Updated : 5/21/2026
FAMU RATTLERS wordmark, green/white on orange variant, cell 8
WordmarkLast Updated : 5/21/2026
FAMU RATTLERS wordmark, green/white on black variant, cell 9
WordmarkLast Updated : 5/21/2026
FAMU RATTLERS wordmark, orange/green on orange variant, cell 10
WordmarkLast Updated : 5/21/2026
FAMU wordmark, green on white variant, cell 11
WordmarkLast Updated : 5/21/2026
FAMU wordmark, orange/white on green variant, cell 12
WordmarkLast Updated : 5/21/2026
FAMU wordmark, green/white on orange variant, cell 13
WordmarkLast Updated : 5/21/2026
FAMU wordmark, green/white on black variant, cell 14
WordmarkLast Updated : 5/21/2026
FAMU wordmark, orange/green on orange variant, cell 15
WordmarkLast Updated : 5/21/2026
A&M wordmark, green on white variant, cell 26
WordmarkLast Updated : 5/21/2026
A&M wordmark, orange on white variant, cell 27
WordmarkLast Updated : 5/21/2026
A&M wordmark, white on green variant, cell 28
WordmarkLast Updated : 5/21/2026
A&M wordmark, white on orange variant, cell 29
WordmarkLast Updated : 5/21/2026
FLORIDA A&M RATTLERS wordmark, orange/green on white variant, cell 30
WordmarkLast Updated : 5/21/2026
FLORIDA A&M RATTLERS wordmark, orange/green on white, alternate variant, cell 31
WordmarkLast Updated : 5/21/2026
FLORIDA A&M RATTLERS wordmark, white/orange on green variant, cell 32
WordmarkLast Updated : 5/21/2026
FLORIDA A&M RATTLERS wordmark, white/green on orange variant, cell 33
WordmarkLast Updated : 5/21/2026
FLORIDA A&M wordmark, orange/green on white variant, cell 34
WordmarkLast Updated : 5/21/2026
FLORIDA A&M wordmark, orange/green on white, alternate variant, cell 35
WordmarkLast Updated : 5/21/2026
FLORIDA A&M wordmark, white/orange on green variant, cell 36
WordmarkLast Updated : 5/21/2026
FLORIDA A&M wordmark, white/green on orange variant, cell 37
WordmarkLast Updated : 5/21/2026
Venom wordmark, standard variant, cell 52
WordmarkLast Updated : 5/21/2026
FAMU FOOTBALL wordmark, standard variant, cell 41
Sport LogoLast Updated : 5/21/2026
FAMU BASKETBALL wordmark, white/orange on orange variant, cell 42
Sport LogoLast Updated : 5/21/2026
A&M TRACK & FIELD wordmark, standard variant, cell 43
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Addition of Future Indicia

Any Indicia adopted hereafter and used or approved for use by FLORIDA A&M UNIVERSITY shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.

hard rule

Seal Usage Restrictions

Seal can only permitted for graduation products and official internal use (reviewed on a case-by-case basis). Alterations or overlaying graphics to seal not permitted.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.