Brand Guidelines

Fairleigh Dickinson University (FAR)

Location
Teaneck, NJ
Established
1942
Mascot
N/A
Code
FAR_NCAA
League
NCAA
Licensing Agency
CLC
Fairleigh Dickinson University (FAR)

Official Color Palette

University Color Palette

Guideline Assets

Fairleigh Dickinson University institutional signature, full color on white variant, cell 1
Primary Logo
Fairleigh Dickinson University institutional signature, white on navy blue variant, cell 2
Primary Logo
Fairleigh Dickinson University institutional signature, white on black variant, cell 3
Primary Logo
FDU secondary mark, burgundy variant, cell 4
Secondary Logo
FDU secondary mark, navy blue variant, cell 5
Secondary Logo
FDU secondary mark, black variant, cell 6
Secondary Logo
FDU secondary mark, burgundy and navy blue variant, cell 7
Secondary Logo
FDU secondary mark, navy blue variant, cell 8
Secondary Logo
FDU secondary mark, black variant, cell 9
Secondary Logo
FDU secondary mark with tagline, burgundy and navy blue variant, cell 10
Secondary Logo
FDU secondary mark with tagline, navy blue variant, cell 11
Secondary Logo
FDU secondary mark with tagline, white on burgundy variant, cell 12
Secondary Logo
FDU secondary mark with tagline, white on black variant, cell 13
Secondary Logo
FDU sword wordmark, outlined on navy variant, cell 28
Secondary Logo
FDU sword wordmark, navy and maroon variant, cell 29
Secondary Logo
FDU sword wordmark, black variant, cell 30
Secondary Logo
FDU sword wordmark, white outline on navy variant, cell 31
Secondary Logo
Knightro - Full, color variant, cell 32
Secondary Logo
Knightro - Full, black variant, cell 33
Secondary Logo
Knightro - Full, reverse variant, cell 34
Secondary Logo
Knightro - Head, color variant, cell 35
Secondary Logo
Knightro - Head, black variant, cell 36
Secondary Logo
Knightro - Head, reverse variant, cell 37
Secondary Logo
Knightro - Sword, color variant, cell 38
Secondary Logo
Knightro - Sword, black variant, cell 39
Secondary Logo
Knightro - Sword, reverse variant, cell 40
Secondary Logo
Devils head logo with script, color variant, cell 44
Secondary Logo
Fairleigh Dickinson arched wordmark with Devils head logo and script, color variant, cell 45
Secondary Logo
Fairleigh Dickinson arched wordmark with Devils head logo and script, color, small variant, cell 46
Secondary Logo
Fairleigh Dickinson arched wordmark with Devils head logo and script, black and white, small variant, cell 47
Secondary Logo
Fairleigh Dickinson Florham Campus seal with Devils head logo, color variant, cell 48
Secondary Logo
Fairleigh Dickinson Florham Campus seal with Devils head logo, black and white variant, cell 49
Secondary Logo
FDU wordmark, maroon variant, cell 14
Wordmark
FDU wordmark, navy variant, cell 15
Wordmark
FDU wordmark, black variant, cell 16
Wordmark
FDU wordmark, white on black variant, cell 17
Wordmark
FDU wordmark, outlined on navy variant, cell 18
Wordmark
FDU wordmark, outlined on maroon variant, cell 19
Wordmark
FDU wordmark, outlined on grey variant, cell 20
Wordmark
Knights wordmark, maroon variant, cell 21
Wordmark
Knights wordmark, navy variant, cell 22
Wordmark
Knights wordmark, black variant, cell 23
Wordmark
Knights wordmark, white on black variant, cell 24
Wordmark
Knights wordmark, outlined on navy variant, cell 25
Wordmark
Knights wordmark, outlined on maroon variant, cell 26
Wordmark
Knights wordmark, outlined on grey variant, cell 27
Wordmark
FDU DEVILS wordmark, maroon variant, cell 41
Wordmark
FDU DEVILS wordmark, navy variant, cell 42
Wordmark
FDU DEVILS wordmark, navy with maroon outline variant, cell 43
Wordmark
FDU DEVILS wordmark with pitchfork, navy on white variant, cell 50
Wordmark
FDU wordmark with pitchfork, navy on white variant, cell 51
Wordmark
FDU DEVILS wordmark with pitchfork, white and maroon on navy variant, cell 52
Wordmark
FDU wordmark with pitchfork, white and maroon on navy variant, cell 53
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Knightro Sword Mark Restriction

The Knightro Sword cannot be a stand alone mark; it has to be paired with FDU identification.

hard rule

Primary University Logo Usage

The formal logo with the full University name is the primary identity representing Fairleigh Dickinson University and the preferred look for most uses and gift items. For sub-units (campuses, colleges, schools, etc.) the formal logo is to be used with a thin rule underneath and the name of the unit in upper and lower case letters.

advisory rule

FDU Marks with Tagline Usage

The FDU marks, with and without the tagline, provide an attractive complement to the logo, and their use is encouraged particularly when the target audience is internal or regional.

hard rule

University Seal Usage Restrictions

The University seal is reserved primarily for official documents like citations and diplomas. It must not be used on any athletic merchandise and/or as the primary mark for clothing, however, it may be used on selected gift items.

hard rule

Devils Head Logo as Primary Visual Element

The primary visual element for the Devils athletic program is the Devils head logo and this should be widely featured.

conditional rule

FDU Wordmark with Pitchfork Usage

When a secondary element is desired to accompany or supplement the Devils head or when there is a compelling space consideration and a need to use the letters FDU, the FDU wordmark with the pitchfork may be used.