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Brand Guidelines

East Tennessee State University (ETS)

Location
Johnson City, TN
Established
1911
Mascot
Bucky
Code
ETS_NCAA
League
NCAA
Licensing Agency
CLC
East Tennessee State University (ETS)

Official Color Palette

Official University Colors

Guideline Assets

lettermark shield with ETSU wordmark, gold on navy variant, cell 5
Primary Logo
lettermark shield with ETSU wordmark, gold on navy, reverse variant, cell 6
Primary Logo
lettermark shield with ETSU wordmark, navy on gold variant, cell 7
Primary Logo
lettermark shield with ETSU wordmark, navy on white variant, cell 8
Primary Logo
lettermark shield with full university wordmark, gold on navy variant, cell 9
Primary Logo
lettermark shield with full university wordmark, gold on navy, reverse variant, cell 10
Primary Logo
lettermark shield with full university wordmark, navy on gold variant, cell 11
Primary Logo
lettermark shield with full university wordmark, navy on white variant, cell 12
Primary Logo
lettermark shield with full university wordmark, horizontal, gold on navy variant, cell 13
Primary Logo
lettermark shield with full university wordmark, horizontal, gold on navy, reverse variant, cell 14
Primary Logo
lettermark shield with full university wordmark, horizontal, navy on gold variant, cell 15
Primary Logo
lettermark shield with full university wordmark, horizontal, navy on white variant, cell 16
Primary Logo
lettermark shield with ETSU wordmark, horizontal, gold on navy variant, cell 17
Primary Logo
lettermark shield with ETSU wordmark, horizontal, gold on navy, reverse variant, cell 18
Primary Logo
lettermark shield with ETSU wordmark, horizontal, navy on gold variant, cell 19
Primary Logo
lettermark shield with ETSU wordmark, horizontal, navy on white variant, cell 20
Primary Logo
university seal, full color variant, cell 21
Secondary Logo
university seal, black and white variant, cell 22
Secondary Logo
university seal, metallic foil variant, cell 23
Secondary Logo
ETSU academic mark, horizontal blue/gold variant, cell 24
Secondary Logo
ETSU academic mark, horizontal gold on blue variant, cell 25
Secondary Logo
ETSU academic mark, horizontal blue on gold variant, cell 26
Secondary Logo
ETSU academic mark, horizontal black on white variant, cell 27
Secondary Logo
ETSU academic mark, stacked blue/gold variant, cell 28
Secondary Logo
ETSU academic mark, stacked gold on blue variant, cell 29
Secondary Logo
ETSU academic mark, stacked blue on gold variant, cell 30
Secondary Logo
ETSU academic mark, stacked black on white variant, cell 31
Secondary Logo
Buc mascot, blue/gold on white variant, cell 44
Secondary Logo
Buc mascot, gold on blue variant, cell 45
Secondary Logo
Buc mascot, blue on gold variant, cell 46
Secondary Logo
Buc mascot, black on white variant, cell 47
Secondary Logo
University School lockup, blue/gold on white variant, cell 62
Secondary Logo
University School lockup, gold on blue variant, cell 63
Secondary Logo
University School lockup, black on white variant, cell 64
Secondary Logo
University School shield lockup, blue/gold on white variant, cell 65
Secondary Logo
University School shield lockup, gold on blue variant, cell 66
Secondary Logo
University School shield lockup, black on white variant, cell 67
Secondary Logo
tartan pattern, blue/gold variant, cell 72
Secondary Logo
Running Bucky Mascot, golf club, full color variant, cell 78
Secondary Logo
Running Bucky Mascot, golf club, yellow/navy variant, cell 79
Secondary Logo
Running Bucky Mascot, golf club, navy/white variant, cell 80
Secondary Logo
Running Bucky Mascot, golf club, white/navy variant, cell 81
Secondary Logo
Running Bucky Mascot, golf club, full color with outline variant, cell 82
Secondary Logo
Running Bucky Mascot, golf club, yellow/navy with outline variant, cell 83
Secondary Logo
Running Bucky Mascot, golf club, navy/white with outline variant, cell 84
Secondary Logo
Running Bucky Mascot, golf club, white/navy with outline variant, cell 85
Secondary Logo
Running Bucky Mascot, basketball, full color variant, cell 86
Secondary Logo
Running Bucky Mascot, basketball, yellow/navy variant, cell 87
Secondary Logo
Running Bucky Mascot, basketball, navy/white variant, cell 88
Secondary Logo
Running Bucky Mascot, basketball, white/navy variant, cell 89
Secondary Logo
Running Bucky Mascot, basketball, full color with outline variant, cell 90
Secondary Logo
Running Bucky Mascot, basketball, yellow/navy with outline variant, cell 91
Secondary Logo
Running Bucky Mascot, basketball, navy/white with outline variant, cell 92
Secondary Logo
Running Bucky Mascot, basketball, white/navy with outline variant, cell 93
Secondary Logo
Running Bucky Mascot, flag, full color variant, cell 94
Secondary Logo
Running Bucky Mascot, flag, yellow/navy variant, cell 95
Secondary Logo
Running Bucky Mascot, flag, navy/white variant, cell 96
Secondary Logo
Running Bucky Mascot, flag, white/navy variant, cell 97
Secondary Logo
Running Bucky Mascot, flag, full color with outline variant, cell 98
Secondary Logo
Running Bucky Mascot, flag, yellow/navy with outline variant, cell 99
Secondary Logo
Running Bucky Mascot, flag, navy/white with outline variant, cell 100
Secondary Logo
Running Bucky Mascot, flag, white/navy with outline variant, cell 101
Secondary Logo
Running Bucky Mascot, full color variant, cell 102
Secondary Logo
Running Bucky Mascot, white on navy variant, cell 103
Secondary Logo
Running Bucky Mascot, flag, full color variant, cell 104
Secondary Logo
Running Bucky Mascot, flag, white on navy variant, cell 105
Secondary Logo
ETSU Health, horizontal, navy/gold variant, cell 112
Secondary Logo
ETSU Health, vertical, navy/gold variant, cell 113
Secondary Logo
ETSU Health, horizontal, gold on navy variant, cell 114
Secondary Logo
ETSU Health, vertical, gold on navy variant, cell 115
Secondary Logo
ETSU Health, horizontal, navy variant, cell 116
Secondary Logo
ETSU Health, vertical, navy variant, cell 117
Secondary Logo
ETSU Health, horizontal, white on navy variant, cell 118
Secondary Logo
ETSU Health, vertical, white on navy variant, cell 119
Secondary Logo
athletics wordmark ETSU, blue on white variant, cell 38
Wordmark
athletics wordmark ETSU, gold on blue variant, cell 39
Wordmark
athletics wordmark ETSU, blue on gold variant, cell 40
Wordmark
athletics wordmark ETSU, white on blue variant, cell 41
Wordmark
athletics wordmark ETSU, gold outline on blue variant, cell 42
Wordmark
athletics wordmark ETSU, blue outline on gold variant, cell 43
Wordmark
ETSU stacked mark, blue on white variant, cell 68
Wordmark
ETSU stacked mark, gold on blue variant, cell 69
Wordmark
ETSU stacked mark, blue on gold variant, cell 70
Wordmark
ETSU stacked mark, black on white variant, cell 71
Wordmark
Bucs script, blue/gold on white variant, cell 73
Wordmark
Bucs script, gold on blue variant, cell 74
Wordmark
Bucs script, blue on gold variant, cell 75
Wordmark
Bucs script, gold outline on white variant, cell 76
Wordmark
Bucs script, gold outline on blue variant, cell 77
Wordmark
lettermark shield, gold on navy variant, cell 1
Lettermark
lettermark shield, gold on navy, reverse variant, cell 2
Lettermark
lettermark shield, navy on gold variant, cell 3
Lettermark
lettermark shield, navy on white variant, cell 4
Lettermark
athletics lettermark E, blue on white variant, cell 32
Lettermark
athletics lettermark E, gold on blue variant, cell 33
Lettermark
athletics lettermark E, blue on gold variant, cell 34
Lettermark
athletics lettermark E, white on blue variant, cell 35
Lettermark
athletics lettermark E, gold outline on blue variant, cell 36
Lettermark
athletics lettermark E, blue outline on gold variant, cell 37
Lettermark
flag lettermark E, on white variant, cell 56
Lettermark
flag lettermark E, on blue variant, cell 57
Lettermark
University School lettermark U, blue on white variant, cell 58
Lettermark
University School lettermark U, gold on blue variant, cell 59
Lettermark
University School lettermark U, blue on gold variant, cell 60
Lettermark
University School lettermark U, blue/gold on white variant, cell 61
Lettermark
ETSU mascot lockup, stacked blue/gold on white variant, cell 48
Sport Logo
ETSU mascot lockup, stacked gold on blue variant, cell 49
Sport Logo
ETSU mascot lockup, stacked blue on gold variant, cell 50
Sport Logo
ETSU mascot lockup, stacked black on white variant, cell 51
Sport Logo
ETSU mascot lockup, horizontal blue/gold on white variant, cell 52
Sport Logo
ETSU mascot lockup, horizontal gold on blue variant, cell 53
Sport Logo
ETSU mascot lockup, horizontal blue on gold variant, cell 54
Sport Logo
ETSU mascot lockup, horizontal black on white variant, cell 55
Sport Logo
ETSU Esports, wordmark, navy/gold variant, cell 106
Sport Logo
ETSU Esports, lettermark, navy/gold variant, cell 107
Sport Logo
ETSU Esports, wordmark, gold on navy variant, cell 108
Sport Logo
ETSU Esports, lettermark, gold on navy variant, cell 109
Sport Logo
ETSU Esports, wordmark, navy variant, cell 110
Sport Logo
ETSU Esports, lettermark, navy variant, cell 111
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restriction

The seal is to be used only for official documents and occasions.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Current Players Name, Image, or Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

East Tennessee State University (ETS) Brand Guidelines & Licensing