Emory University Brand Guidelines

Caricatures of Dooley are permitted only when requested by students — Emory Communications and Marketing final approval required.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

High-res virtual art must be supplied for review of proposed merchandise design.

Custom Emory branded merchandise must be accompanied by the required information see emory.edu/merchandise.

Use of Emory school names in type treatment designs on merchandise is acceptable if an Emory logo is used in the merchandise design incorporating clear-zone or on a different product location.

Do not combine Emory logos with other art, text, or rules.

The Emory shield alone is not a logo.

Emory related wording designs cannot resemble an official Emory logo.

Use the stylistic mark when the mark is the most dominant element in the composition. Unlike primary marks, the stylistic marks can be rotated 90 degrees counterclockwise.

The Emory approved replica jersey number is #1 only.

Mascot caricatures of Swoop are approved on a case-by-case basis.

University seal permitted on products for resale only on a case-by-case basis.

Do not alter or overlaying graphics with the University seal any of the Emory logos.

The Athletic eagle head alone is not a logo.

Mascot caricatures of Swoop are not permitted.

Do not combine words and graphic elements in a manner that can in any way appear to create a new logo.