Brand Guidelines

Emory University (EMO)

Location
Atlanta, GA
Established
1836
Mascot
Eagles
Code
EMO_NCAA
League
NCAA
Licensing Agency
CLC
Emory University (EMO)

Official Color Palette

Emory University color palette

Guideline Assets

Emory Eagles primary logo, full color variant, cell 31
Primary Logo
Emory Eagles primary logo, navy variant, cell 32
Primary Logo
Emory Eagles primary logo, white on navy variant, cell 33
Primary Logo
Emory Eagles primary logo, black variant, cell 34
Primary Logo
Emory Eagles primary logo, gold/white on navy/black variant, cell 35
Primary Logo
Emory shield with wordmark, blue, wordmark above shield variant, cell 1
Secondary Logo
Emory shield with wordmark, white on blue, wordmark above shield variant, cell 2
Secondary Logo
Emory shield with wordmark, black, wordmark above shield variant, cell 3
Secondary Logo
Emory shield with wordmark, blue, horizontal variant, cell 4
Secondary Logo
Emory shield with wordmark, white on blue, horizontal variant, cell 5
Secondary Logo
Emory shield with wordmark, black, horizontal variant, cell 6
Secondary Logo
Emory shield with Emory University wordmark, blue, horizontal variant, cell 7
Secondary Logo
Emory shield with Emory University wordmark, white on blue, horizontal variant, cell 8
Secondary Logo
Emory shield with Emory University wordmark, black, horizontal variant, cell 9
Secondary Logo
Emory shield with wordmark, blue, shield above wordmark variant, cell 10
Secondary Logo
Emory shield with wordmark, white on blue, shield above wordmark variant, cell 11
Secondary Logo
Emory shield with wordmark, black, shield above wordmark variant, cell 12
Secondary Logo
Emory shield with Emory University wordmark, blue, vertical variant, cell 13
Secondary Logo
Emory shield with Emory University wordmark, white on blue, vertical variant, cell 14
Secondary Logo
Emory shield with Emory University wordmark, black, vertical variant, cell 15
Secondary Logo
Emory University logo, horizontal lockup, blue/gold variant, cell 16
Secondary Logo
Emory University logo, horizontal lockup, white variant, cell 17
Secondary Logo
Emory University logo, horizontal lockup, black variant, cell 18
Secondary Logo
Emory University stylistic mark, blue variant, cell 25
Secondary Logo
Emory University stylistic mark, white knockout variant, cell 26
Secondary Logo
Emory University stylistic mark, black variant, cell 27
Secondary Logo
Emory stylistic mark, blue variant, cell 28
Secondary Logo
Emory stylistic mark, white knockout variant, cell 29
Secondary Logo
Emory stylistic mark, black variant, cell 30
Secondary Logo
Emory Eagles head, full color variant, cell 36
Secondary Logo
Emory Eagles head, navy variant, cell 37
Secondary Logo
Emory Eagles head, white on navy variant, cell 38
Secondary Logo
Emory Eagles head, black variant, cell 39
Secondary Logo
Emory Eagles head, gold on navy/black variant, cell 40
Secondary Logo
Emory Eagles stacked logo, full color variant, cell 41
Secondary Logo
Emory Eagles stacked logo, navy variant, cell 42
Secondary Logo
Emory Eagles stacked logo, white on navy variant, cell 43
Secondary Logo
Emory Eagles stacked logo, black variant, cell 44
Secondary Logo
Emory Eagles stacked logo, gold on navy/black variant, cell 45
Secondary Logo
Emory Eagles horizontal logo, full color variant, cell 46
Secondary Logo
Emory Eagles horizontal logo, navy variant, cell 47
Secondary Logo
Emory Eagles horizontal logo, white on navy variant, cell 48
Secondary Logo
Emory Eagles horizontal logo, black variant, cell 49
Secondary Logo
Emory Eagles horizontal logo, gold on navy/black variant, cell 50
Secondary Logo
Emory Oxford Eagles shield logo, full color variant, cell 56
Secondary Logo
Emory Oxford Eagles shield logo, navy variant, cell 57
Secondary Logo
Emory Oxford Eagles shield logo, reverse variant, cell 58
Secondary Logo
Emory Oxford Eagles shield logo, black variant, cell 59
Secondary Logo
Emory Oxford Eagles head and wordmark logo, full color variant, cell 60
Secondary Logo
Emory Oxford Eagles head and wordmark logo, navy variant, cell 61
Secondary Logo
Emory Oxford Eagles head and wordmark logo, reverse variant, cell 62
Secondary Logo
Emory Oxford Eagles head and wordmark logo, black variant, cell 63
Secondary Logo
Emory Oxford Eagles parallelogram wordmark, full color variant, cell 64
Secondary Logo
Emory Oxford Eagles parallelogram wordmark, navy variant, cell 65
Secondary Logo
Emory Oxford Eagles parallelogram wordmark, reverse variant, cell 66
Secondary Logo
Emory Oxford Eagles parallelogram wordmark, black variant, cell 67
Secondary Logo
Emory Oxford Eagles wordmark, full color variant, cell 68
Secondary Logo
Emory Oxford Eagles wordmark, navy variant, cell 69
Secondary Logo
Emory Oxford Eagles wordmark, reverse variant, cell 70
Secondary Logo
Emory Oxford Eagles wordmark, black variant, cell 71
Secondary Logo
Swoop mascot, full color, facing left variant, cell 72
Secondary Logo
Swoop mascot, navy, facing left variant, cell 73
Secondary Logo
Swoop mascot, white knockout, facing left variant, cell 74
Secondary Logo
Swoop mascot, black, facing left variant, cell 75
Secondary Logo
Swoop mascot, full color, facing left, on split background variant, cell 76
Secondary Logo
Swoop mascot, full color, facing forward variant, cell 77
Secondary Logo
Swoop mascot, navy, facing forward variant, cell 78
Secondary Logo
Swoop mascot, white knockout, facing forward variant, cell 79
Secondary Logo
Swoop mascot, black, facing forward variant, cell 80
Secondary Logo
Swoop mascot, full color, facing forward, on split background variant, cell 81
Secondary Logo
Swoop mascot with Emory Eagles wordmark, full color, facing left variant, cell 82
Secondary Logo
Swoop mascot with Emory Eagles wordmark, navy, facing left variant, cell 83
Secondary Logo
Swoop mascot with Emory Eagles wordmark, white knockout, facing left variant, cell 84
Secondary Logo
Swoop mascot with Emory Eagles wordmark, black, facing left variant, cell 85
Secondary Logo
Swoop mascot with Emory Eagles wordmark, full color, facing forward variant, cell 86
Secondary Logo
Swoop mascot with Emory Eagles wordmark, navy, facing forward variant, cell 87
Secondary Logo
Swoop mascot with Emory Eagles wordmark, white knockout, facing forward variant, cell 88
Secondary Logo
Swoop mascot with Emory Eagles wordmark, black, facing forward variant, cell 89
Secondary Logo
Swoop shield logo, color variant, cell 91
Secondary Logo
Swoop shield logo, blue/white variant, cell 92
Secondary Logo
Swoop shield logo, white on blue variant, cell 93
Secondary Logo
Swoop shield logo, black/white variant, cell 94
Secondary Logo
Emory Eagles shield logo, color variant, cell 95
Secondary Logo
Emory Eagles shield logo, blue/white variant, cell 96
Secondary Logo
Emory Eagles shield logo, white on blue variant, cell 97
Secondary Logo
Emory Eagles shield logo, black/white variant, cell 98
Secondary Logo
Emory University wordmark, horizontal, blue variant, cell 19
Wordmark
Emory University wordmark, horizontal, white variant, cell 20
Wordmark
Emory University wordmark, horizontal, black variant, cell 21
Wordmark
Emory University wordmark, stacked, blue variant, cell 22
Wordmark
Emory University wordmark, stacked, white variant, cell 23
Wordmark
Emory University wordmark, stacked, black variant, cell 24
Wordmark
Emory Eagles wordmark, full color variant, cell 51
Wordmark
Emory Eagles wordmark, navy variant, cell 52
Wordmark
Emory Eagles wordmark, white on navy variant, cell 53
Wordmark
Emory Eagles wordmark, black variant, cell 54
Wordmark
Emory Eagles wordmark, gold on navy/black variant, cell 55
Wordmark
Swoop wordmark, color variant, cell 99
Wordmark
Swoop wordmark, blue/white variant, cell 100
Wordmark
Swoop wordmark, white on blue variant, cell 101
Wordmark
Swoop wordmark, black/white variant, cell 102
Wordmark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

conditional rule

Caricatures of Dooley permission

Caricatures of Dooley are permitted only when requested by students — Emory Communications and Marketing final approval required.

hard rule

No references to alcohol, drugs, or tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

High-res virtual art required for merchandise review

High-res virtual art must be supplied for review of proposed merchandise design.

hard rule

Custom Emory branded merchandise required information

Custom Emory branded merchandise must be accompanied by the required information see emory.edu/merchandise.

hard rule

Type treatment designs with Emory school names

Use of Emory school names in type treatment designs on merchandise is acceptable if an Emory logo is used in the merchandise design incorporating clear-zone or on a different product location.

hard rule

Do not combine Emory logos with other art, text, or rules

Do not combine Emory logos with other art, text, or rules.

hard rule

Emory shield alone is not a logo

The Emory shield alone is not a logo.

hard rule

Emory related wording designs restriction

Emory related wording designs cannot resemble an official Emory logo.

hard rule

Stylistic mark usage

Use the stylistic mark when the mark is the most dominant element in the composition. Unlike primary marks, the stylistic marks can be rotated 90 degrees counterclockwise.

hard rule

Emory approved replica jersey number

The Emory approved replica jersey number is #1 only.

conditional rule

Mascot caricatures of Swoop approval

Mascot caricatures of Swoop are approved on a case-by-case basis.

conditional rule

University seal on products for resale

University seal permitted on products for resale only on a case-by-case basis.

hard rule

Do not alter or overlay graphics with University seal or Emory logos

Do not alter or overlaying graphics with the University seal any of the Emory logos.

hard rule

Athletic eagle head alone is not a logo

The Athletic eagle head alone is not a logo.

hard rule

Mascot caricatures of Swoop not permitted

Mascot caricatures of Swoop are not permitted.

hard rule

Do not combine words and graphic elements to create a new logo

Do not combine words and graphic elements in a manner that can in any way appear to create a new logo.