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Brand Guidelines

Eastern Michigan University (EMI)

Location
Ypsilanti, MI
Established
1849
Mascot
Swoop
Code
EMI_NCAA
League
NCAA
Licensing Agency
CLC
Eastern Michigan University (EMI)

Official Color Palette

Official University Colors

Guideline Assets

Block E, green variant, cell 1
Primary Logo
Block E, green with white outline on green background variant, cell 2
Primary Logo
Stylized E with lightning bolts, green variant, cell 4
Secondary Logo
Stylized E with lightning bolts, green with white outline on green background variant, cell 5
Secondary Logo
Stylized E with lightning bolts and script E, green variant, cell 6
Secondary Logo
Script E, green variant, cell 7
Secondary Logo
university seal, green variant, cell 44
Secondary Logo
EASTERN MICHIGAN wordmark, green variant, cell 3
Wordmark
Eastern script, black variant, cell 16
Wordmark
Eagles script, black variant, cell 17
Wordmark
Ypsi script, black variant, cell 18
Wordmark
Ypsilanti script, black variant, cell 19
Wordmark
stacked wordmark, green variant, cell 31
Wordmark
stacked wordmark, white on green background variant, cell 32
Wordmark
stacked wordmark, black variant, cell 33
Wordmark
horizontal wordmark, green variant, cell 39
Wordmark
horizontal wordmark, white on green background variant, cell 40
Wordmark
horizontal wordmark, black variant, cell 41
Wordmark
block E, green variant, cell 20
Lettermark
block E, black variant, cell 21
Lettermark
block E, white on green background variant, cell 22
Lettermark
block E, green variant, cell 23
Lettermark
block E, white on black background variant, cell 24
Lettermark
block E with stacked wordmark, green variant, cell 25
Lettermark
block E with stacked wordmark, green E, black text variant, cell 26
Lettermark
block E with stacked wordmark, black variant, cell 27
Lettermark
square block E with stacked wordmark, green variant, cell 28
Lettermark
square block E with stacked wordmark, green square, black text variant, cell 29
Lettermark
square block E with stacked wordmark, black variant, cell 30
Lettermark
square block E with stacked wordmark, green horizontal lockup variant, cell 34
Lettermark
square block E with stacked wordmark, white on black background variant, cell 35
Lettermark
block E with horizontal wordmark, green variant, cell 36
Lettermark
block E with horizontal wordmark, white on green background variant, cell 37
Lettermark
block E with horizontal wordmark, black variant, cell 38
Lettermark
square block E with horizontal wordmark, green square, black text variant, cell 42
Lettermark
square block E with horizontal wordmark, black square, black text variant, cell 43
Lettermark
Block E with diamond plate pattern, green and white variant, cell 8
Sport Logo
Block E with diamond plate pattern, green and white on gray variant, cell 9
Sport Logo
Block E with diamond plate pattern, silver and gray variant, cell 10
Sport Logo
Block E with diamond plate pattern, silver and gray on gray variant, cell 11
Sport Logo
EASTERN BASEBALL wordmark, green variant, cell 12
Sport Logo
EASTERN BASEBALL stacked wordmark, green variant, cell 13
Sport Logo
EASTERN Stylized E BASEBALL lockup, white on green background variant, cell 14
Sport Logo
EASTERN Stylized E BASEBALL lockup, green variant, cell 15
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.