Elon University Brand Guidelines

Location

Elon, NC

Established

1889

Mascot

Phoenix

Code

ELO_NCAA

League

NCAA

Licensing Agency

CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Primary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

Elon 'E' monogram, standard variant, cell 9

LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Outlining in Bembo Font

"Elon" and "Elon University" may not be outlined in Bembo font.

hard rule

No Changing or Creating Elon Logos

Do not change the color or proportions or attempt to typeset, add words, other symbols, or create any Elon-related logos on your own.

hard rule

Approved Fonts for University and Athletics

The approved font for 'Elon University' is Bembo and 'Elon' is always bold. The approved font for Elon Athletics is Tautz.

hard rule

No Separation of 'Elon' and 'University'

"Elon" and "University" may not be separated; must be stacked or side-by-side.

hard rule

No Mixing University and Athletic Marks or Fonts

"Elon University" may not appear with any Athletic marks, signatures or athletic font.

hard rule

No 1889 with Athletic Marks or Fonts

1889 may not appear with any Athletic marks, signatures or athletic font.

advisory rule

Preferred Font for Athletic Gear

When using the words 'Elon,' 'Phoenix,' or any sport names on Athletic gear, Tautz is the preferred font.

hard rule

Monogram E Font Restriction

The monogram E may appear on Athletic apparel, only in Tautz.

hard rule

No Distortion of Wordmarks and Signatures

Wordmarks and signatures may not be distorted (curved, stretched, distressed, etc.).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.