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Brand Guidelines

Elon University (ELO)

Location
Elon, NC
Established
1889
Mascot
Phoenix
Code
ELO_NCAA
League
NCAA
Licensing Agency
CLC
Elon University (ELO)

Official Color Palette

Approved University Colors

Guideline Assets

Elon University logo, horizontal lockup with shield variant, cell 1
Primary Logo
Elon University logo, vertical lockup with shield variant, cell 2
Primary Logo
Elon University logo, horizontal lockup with shield, gold variant, cell 3
Primary Logo
Phoenix head with ELON wordmark, standard variant, cell 10
Primary Logo
Elon logo, horizontal lockup with shield variant, cell 7
Secondary Logo
Elon logo, vertical lockup with shield variant, cell 8
Secondary Logo
Phoenix head icon, standard variant, cell 12
Secondary Logo
Phoenix head with ELON PHOENIX wordmark, standard variant, cell 13
Secondary Logo
Phoenix head icon, monochrome variant, cell 14
Secondary Logo
Elon University wordmark, gold variant, cell 4
Wordmark
Elon University wordmark, maroon and black variant, cell 5
Wordmark
Elon wordmark, maroon variant, cell 6
Wordmark
ELON PHOENIX wordmark, standard variant, cell 11
Wordmark
Elon 'E' monogram, standard variant, cell 9
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Outlining in Bembo Font

"Elon" and "Elon University" may not be outlined in Bembo font.

hard rule

No Changing or Creating Elon Logos

Do not change the color or proportions or attempt to typeset, add words, other symbols, or create any Elon-related logos on your own.

hard rule

Approved Fonts for University and Athletics

The approved font for 'Elon University' is Bembo and 'Elon' is always bold. The approved font for Elon Athletics is Tautz.

hard rule

No Separation of 'Elon' and 'University'

"Elon" and "University" may not be separated; must be stacked or side-by-side.

hard rule

No Mixing University and Athletic Marks or Fonts

"Elon University" may not appear with any Athletic marks, signatures or athletic font.

hard rule

No 1889 with Athletic Marks or Fonts

1889 may not appear with any Athletic marks, signatures or athletic font.

advisory rule

Preferred Font for Athletic Gear

When using the words 'Elon,' 'Phoenix,' or any sport names on Athletic gear, Tautz is the preferred font.

hard rule

Monogram E Font Restriction

The monogram E may appear on Athletic apparel, only in Tautz.

hard rule

No Distortion of Wordmarks and Signatures

Wordmarks and signatures may not be distorted (curved, stretched, distressed, etc.).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.