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Brand Guidelines

Eastern Illinois University

Location
Charleston, IL
Established
1895
Mascot
Billy Panther
Code
EIU_NCAA
League
NCAA
Licensing Agency
CLC
Eastern Illinois University

Official Color Palette

Approved University Colors

Guideline Assets

panther head with Eastern Illinois wordmark, blue on white variant, cell 1
Primary Logo
panther head with Eastern Illinois wordmark, white on blue variant, cell 2
Primary Logo
panther head with Eastern Illinois wordmark, blue on white, small variant, cell 3
Primary Logo
panther head with Eastern Illinois wordmark, white on blue, small variant, cell 4
Primary Logo
panther head with Eastern Illinois wordmark, blue on white, stacked variant, cell 5
Primary Logo
panther head with Eastern Illinois wordmark, white on blue, stacked variant, cell 6
Primary Logo
panther head with Eastern Illinois wordmark, blue on white, vertical variant, cell 7
Primary Logo
panther head with Eastern Illinois wordmark, white on blue, vertical variant, cell 8
Primary Logo
panther head with Eastern Illinois wordmark, blue on white, vertical stacked variant, cell 9
Primary Logo
panther head with Eastern Illinois wordmark, white on blue, vertical stacked variant, cell 10
Primary Logo
panther head with EIU wordmark, blue on white variant, cell 11
Primary Logo
panther head with EIU wordmark, white on blue variant, cell 12
Primary Logo
panther head with EIU wordmark, blue on white, stacked variant, cell 13
Primary Logo
panther head with EIU wordmark, white on blue, stacked variant, cell 14
Primary Logo
EIU Panthers shield, blue on white variant, cell 45
Primary Logo
EIU Panthers shield, white on blue variant, cell 46
Primary Logo
EIU Panthers shield, blue on white variant, cell 47
Primary Logo
EIU Panthers shield, white on blue variant, cell 48
Primary Logo
panther head, blue on white variant, cell 15
Secondary Logo
panther head, white on blue variant, cell 16
Secondary Logo
panther head, blue on white, small variant, cell 17
Secondary Logo
panther head, white on blue, small variant, cell 18
Secondary Logo
paw mark, blue on white variant, cell 55
Secondary Logo
paw mark, white on blue variant, cell 56
Secondary Logo
paw mark, blue on white variant, cell 57
Secondary Logo
paw mark, white on blue variant, cell 58
Secondary Logo
paw mark, white on blue variant, cell 59
Secondary Logo
Eastern Illinois University castle logo, blue on white variant, cell 60
Secondary Logo
Eastern Illinois University castle logo, white on blue variant, cell 61
Secondary Logo
Eastern Illinois University seal, circular variant, cell 62
Secondary Logo
Eastern Illinois wordmark, blue on white variant, cell 19
Wordmark
Eastern Illinois wordmark, white on blue variant, cell 20
Wordmark
Eastern Illinois wordmark, blue on white, outlined variant, cell 21
Wordmark
Eastern Illinois wordmark, white on blue, outlined variant, cell 22
Wordmark
Eastern Illinois wordmark, blue on white, stacked variant, cell 23
Wordmark
Eastern Illinois wordmark, white on blue, stacked variant, cell 24
Wordmark
Eastern Illinois wordmark, blue on white, stacked outlined variant, cell 25
Wordmark
Eastern Illinois wordmark, white on blue, stacked outlined variant, cell 26
Wordmark
Panthers wordmark, blue on white variant, cell 27
Wordmark
Panthers wordmark, white on blue variant, cell 28
Wordmark
Panthers wordmark, blue on white, outlined variant, cell 29
Wordmark
Panthers wordmark, white on blue, outlined variant, cell 30
Wordmark
Eastern Illinois Panthers wordmark, blue on white variant, cell 31
Wordmark
Eastern Illinois Panthers wordmark, white on blue variant, cell 32
Wordmark
Eastern Illinois Panthers wordmark, blue on white, outlined variant, cell 33
Wordmark
Eastern Illinois Panthers wordmark, white on blue, outlined variant, cell 34
Wordmark
EIU Panthers wordmark, blue on white variant, cell 35
Wordmark
EIU Panthers wordmark, white on blue variant, cell 36
Wordmark
EIU Panthers wordmark, blue on white, outlined variant, cell 37
Wordmark
EIU Panthers wordmark, white on blue, outlined variant, cell 38
Wordmark
Eastern Illinois Panthers wordmark, blue on white, horizontal variant, cell 39
Wordmark
Eastern Illinois Panthers wordmark, white on blue, horizontal variant, cell 40
Wordmark
Eastern Illinois Panthers wordmark, blue on white, horizontal outlined variant, cell 41
Wordmark
Eastern Illinois Panthers wordmark, white on blue, horizontal outlined variant, cell 42
Wordmark
EIU lettermark, blue on white variant, cell 43
Lettermark
EIU lettermark, white on blue variant, cell 44
Lettermark
Eastern Illinois Athletics wordmark, blue on white variant, cell 49
Sport Logo
Eastern Illinois Football wordmark, white on blue variant, cell 50
Sport Logo
Eastern Illinois Baseball wordmark, blue on white variant, cell 51
Sport Logo
Eastern Illinois Basketball wordmark, white on blue variant, cell 52
Sport Logo
Eastern Illinois Track & Field wordmark, blue on white variant, cell 53
Sport Logo
Eastern Illinois Panther Club wordmark, white on blue variant, cell 54
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Athletic Marks 15-18 Headwear Restriction

Marks 15-18 are only allowed on headwear. Mark must be accompanied by 'Eastern Illinois' or 'EIU' somewhere on product.

hard rule

Paw Marks 55-59 Accompaniment Requirement

Marks 55-59 must be accompanied by 'Eastern Illinois,' 'Eastern Illinois University,' or 'EIU' somewhere on the product.

conditional rule

University Seal Product Use

University seal permitted on products for resale (reviewed on a case-by-case basis; higher end products only). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Sport Specific Marks Availability

All university sports are available upon further request. Please contact University Licensing.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by Eastern Illinois University shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.