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Eastern Illinois University Brand Guidelines

Location
Charleston, IL
Established
1895
Mascot
Billy Panther
Code
EIU_NCAA
League
NCAA
Licensing Agency
CLC
Eastern Illinois University

Official Brand Colors

Approved University Colors

Logos & Marks

panther head with Eastern Illinois wordmark, blue on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, white on blue variant, cell 2
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, blue on white, small variant, cell 3
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, white on blue, small variant, cell 4
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, blue on white, stacked variant, cell 5
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, white on blue, stacked variant, cell 6
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, blue on white, vertical variant, cell 7
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, white on blue, vertical variant, cell 8
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, blue on white, vertical stacked variant, cell 9
Primary LogoLast Updated : 5/22/2026
panther head with Eastern Illinois wordmark, white on blue, vertical stacked variant, cell 10
Primary LogoLast Updated : 5/22/2026
panther head with EIU wordmark, blue on white variant, cell 11
Primary LogoLast Updated : 5/22/2026
panther head with EIU wordmark, white on blue variant, cell 12
Primary LogoLast Updated : 5/22/2026
panther head with EIU wordmark, blue on white, stacked variant, cell 13
Primary LogoLast Updated : 5/22/2026
panther head with EIU wordmark, white on blue, stacked variant, cell 14
Primary LogoLast Updated : 5/22/2026
EIU Panthers shield, blue on white variant, cell 45
Primary LogoLast Updated : 5/22/2026
EIU Panthers shield, white on blue variant, cell 46
Primary LogoLast Updated : 5/22/2026
EIU Panthers shield, blue on white variant, cell 47
Primary LogoLast Updated : 5/22/2026
EIU Panthers shield, white on blue variant, cell 48
Primary LogoLast Updated : 5/22/2026
panther head, blue on white variant, cell 15
Secondary LogoLast Updated : 5/22/2026
panther head, white on blue variant, cell 16
Secondary LogoLast Updated : 5/22/2026
panther head, blue on white, small variant, cell 17
Secondary LogoLast Updated : 5/22/2026
panther head, white on blue, small variant, cell 18
Secondary LogoLast Updated : 5/22/2026
paw mark, blue on white variant, cell 55
Secondary LogoLast Updated : 5/22/2026
paw mark, white on blue variant, cell 56
Secondary LogoLast Updated : 5/22/2026
paw mark, blue on white variant, cell 57
Secondary LogoLast Updated : 5/22/2026
paw mark, white on blue variant, cell 58
Secondary LogoLast Updated : 5/22/2026
paw mark, white on blue variant, cell 59
Secondary LogoLast Updated : 5/22/2026
Eastern Illinois University castle logo, blue on white variant, cell 60
Secondary LogoLast Updated : 5/22/2026
Eastern Illinois University castle logo, white on blue variant, cell 61
Secondary LogoLast Updated : 5/22/2026
Eastern Illinois University seal, circular variant, cell 62
Secondary LogoLast Updated : 5/22/2026
Eastern Illinois wordmark, blue on white variant, cell 19
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, white on blue variant, cell 20
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, blue on white, outlined variant, cell 21
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, white on blue, outlined variant, cell 22
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, blue on white, stacked variant, cell 23
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, white on blue, stacked variant, cell 24
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, blue on white, stacked outlined variant, cell 25
WordmarkLast Updated : 5/22/2026
Eastern Illinois wordmark, white on blue, stacked outlined variant, cell 26
WordmarkLast Updated : 5/22/2026
Panthers wordmark, blue on white variant, cell 27
WordmarkLast Updated : 5/22/2026
Panthers wordmark, white on blue variant, cell 28
WordmarkLast Updated : 5/22/2026
Panthers wordmark, blue on white, outlined variant, cell 29
WordmarkLast Updated : 5/22/2026
Panthers wordmark, white on blue, outlined variant, cell 30
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, blue on white variant, cell 31
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, white on blue variant, cell 32
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, blue on white, outlined variant, cell 33
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, white on blue, outlined variant, cell 34
WordmarkLast Updated : 5/22/2026
EIU Panthers wordmark, blue on white variant, cell 35
WordmarkLast Updated : 5/22/2026
EIU Panthers wordmark, white on blue variant, cell 36
WordmarkLast Updated : 5/22/2026
EIU Panthers wordmark, blue on white, outlined variant, cell 37
WordmarkLast Updated : 5/22/2026
EIU Panthers wordmark, white on blue, outlined variant, cell 38
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, blue on white, horizontal variant, cell 39
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, white on blue, horizontal variant, cell 40
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, blue on white, horizontal outlined variant, cell 41
WordmarkLast Updated : 5/22/2026
Eastern Illinois Panthers wordmark, white on blue, horizontal outlined variant, cell 42
WordmarkLast Updated : 5/22/2026
EIU lettermark, blue on white variant, cell 43
LettermarkLast Updated : 5/22/2026
EIU lettermark, white on blue variant, cell 44
LettermarkLast Updated : 5/22/2026
Eastern Illinois Athletics wordmark, blue on white variant, cell 49
Sport LogoLast Updated : 5/22/2026
Eastern Illinois Football wordmark, white on blue variant, cell 50
Sport LogoLast Updated : 5/22/2026
Eastern Illinois Baseball wordmark, blue on white variant, cell 51
Sport LogoLast Updated : 5/22/2026
Eastern Illinois Basketball wordmark, white on blue variant, cell 52
Sport LogoLast Updated : 5/22/2026
Eastern Illinois Track & Field wordmark, blue on white variant, cell 53
Sport LogoLast Updated : 5/22/2026
Eastern Illinois Panther Club wordmark, white on blue variant, cell 54
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Athletic Marks 15-18 Headwear Restriction

Marks 15-18 are only allowed on headwear. Mark must be accompanied by 'Eastern Illinois' or 'EIU' somewhere on product.

hard rule

Paw Marks 55-59 Accompaniment Requirement

Marks 55-59 must be accompanied by 'Eastern Illinois,' 'Eastern Illinois University,' or 'EIU' somewhere on the product.

conditional rule

University Seal Product Use

University seal permitted on products for resale (reviewed on a case-by-case basis; higher end products only). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Sport Specific Marks Availability

All university sports are available upon further request. Please contact University Licensing.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by Eastern Illinois University shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.