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East Texas A&M University Brand Guidelines

Location
Commerce, TX
Established
1899
Mascot
Lucky (the Lion)
Code
COM_NCAA
League
NCAA
Licensing Agency
CLC
East Texas A&M University

Official Brand Colors

Official University Color Palette

Logos & Marks

lion head logo, horizontal lockup, blue/gold variant, cell 1
Primary Logo
lion head logo, horizontal lockup, gold/white on blue variant, cell 2
Primary Logo
lion head logo, horizontal lockup, blue/white variant, cell 3
Primary Logo
lion head logo, horizontal lockup, gold on blue variant, cell 4
Primary Logo
lion head logo, horizontal lockup, white on black variant, cell 5
Primary Logo
lion head university logo, horizontal lockup, blue/gold variant, cell 6
Primary Logo
lion head university logo, horizontal lockup, gold/white on blue variant, cell 7
Primary Logo
lion head university logo, horizontal lockup, blue/white variant, cell 8
Primary Logo
lion head university logo, horizontal lockup, gold on blue variant, cell 9
Primary Logo
lion head university logo, horizontal lockup, white on black variant, cell 10
Primary Logo
lion head logo, vertical lockup, blue/gold variant, cell 11
Primary Logo
lion head logo, vertical lockup, gold/white on blue variant, cell 12
Primary Logo
lion head logo, vertical lockup, blue/white variant, cell 13
Primary Logo
lion head logo, vertical lockup, gold on blue variant, cell 14
Primary Logo
lion head logo, vertical lockup, white on black variant, cell 15
Primary Logo
lion head, gold/blue variant, cell 21
Primary Logo
lion head, white/blue variant, cell 22
Primary Logo
lion head, white/black variant, cell 23
Primary Logo
lion head, gold/blue on blue variant, cell 24
Primary Logo
lion head, white/black on black variant, cell 25
Primary Logo
lion head ETAMU logo, horizontal lockup, blue/gold variant, cell 16
Secondary Logo
lion head ETAMU logo, horizontal lockup, gold/white on blue variant, cell 17
Secondary Logo
lion head ETAMU logo, horizontal lockup, blue/white variant, cell 18
Secondary Logo
lion head ETAMU logo, horizontal lockup, gold on blue variant, cell 19
Secondary Logo
lion head ETAMU logo, horizontal lockup, white on black variant, cell 20
Secondary Logo
LIONS wordmark with lion head, blue/gold variant, cell 26
Secondary Logo
LIONS wordmark with lion head, blue/white variant, cell 27
Secondary Logo
LIONS wordmark with lion head, black/white variant, cell 28
Secondary Logo
LIONS wordmark with lion head, gold/blue on blue variant, cell 29
Secondary Logo
LIONS wordmark with lion head, white/black on black variant, cell 30
Secondary Logo
lion head with EAST TEXAS A&M LIONS wordmark, blue/gold variant, cell 31
Secondary Logo
lion head with EAST TEXAS A&M LIONS wordmark, blue/white variant, cell 32
Secondary Logo
lion head with EAST TEXAS A&M LIONS wordmark, black/white variant, cell 33
Secondary Logo
lion head with EAST TEXAS A&M LIONS wordmark, gold/blue on blue variant, cell 34
Secondary Logo
lion head with EAST TEXAS A&M LIONS wordmark, white/black on black variant, cell 35
Secondary Logo
Lion head logo, color variant, cell 50
Secondary Logo
Lion head logo, color on navy variant, cell 51
Secondary Logo
Lion head logo, white on navy variant, cell 52
Secondary Logo
Lion head logo, white on black variant, cell 53
Secondary Logo
Lion Champions Fund lockup, horizontal, full name, color variant, cell 54
Secondary Logo
Lion Champions Fund lockup, horizontal, short name, color on navy variant, cell 55
Secondary Logo
Lion Champions Fund lockup, stacked, short name, color variant, cell 56
Secondary Logo
Lion Champions Fund lockup, horizontal, full name, white on black variant, cell 57
Secondary Logo
Lion Champions Fund lockup, horizontal, short name, white on black variant, cell 58
Secondary Logo
Lion Champions Fund lockup, stacked, short name, white on black variant, cell 59
Secondary Logo
Lion Champions Fund lockup, horizontal, full name, color, circle icon variant, cell 60
Secondary Logo
Lion Champions Fund lockup, horizontal, short name, color, circle icon variant, cell 61
Secondary Logo
Lion Champions Fund lockup, stacked, short name, color, circle icon variant, cell 62
Secondary Logo
Lion Champions Fund lockup, horizontal, full name, black/white, circle icon variant, cell 63
Secondary Logo
Lion Champions Fund lockup, horizontal, short name, black/white, circle icon variant, cell 64
Secondary Logo
Lion Champions Fund lockup, stacked, short name, black/white, circle icon variant, cell 65
Secondary Logo
LIONS wordmark, blue variant, cell 36
Wordmark
LIONS wordmark, white on blue variant, cell 37
Wordmark
LIONS wordmark, black variant, cell 38
Wordmark
LIONS wordmark, gold on blue variant, cell 39
Wordmark
LIONS wordmark, white on black variant, cell 40
Wordmark
EAST TEXAS A&M LIONS wordmark, blue variant, cell 41
Wordmark
EAST TEXAS A&M LIONS wordmark, white/gold on blue variant, cell 42
Wordmark
EAST TEXAS A&M LIONS wordmark, black variant, cell 43
Wordmark
EAST TEXAS A&M LIONS wordmark, gold on blue variant, cell 44
Wordmark
EAST TEXAS A&M LIONS wordmark, white on black variant, cell 45
Wordmark
East Texas A&M wordmark, navy variant, cell 46
Wordmark
East Texas A&M wordmark, gold on navy variant, cell 47
Wordmark
East Texas A&M wordmark, white on navy variant, cell 48
Wordmark
East Texas A&M wordmark, white on black variant, cell 49
Wordmark
ET lettermark, navy variant, cell 66
Lettermark
ET lettermark, gold/white on navy oval variant, cell 67
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.