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East Tennessee State University Brand Guidelines

Location
Johnson City, TN
Established
1911
Mascot
Bucky
Code
ETS_NCAA
League
NCAA
Licensing Agency
CLC
East Tennessee State University

Official Brand Colors

Official University Colors

Logos & Marks

lettermark shield with ETSU wordmark, gold on navy variant, cell 5
Primary LogoLast Updated : 8/19/2026
lettermark shield with ETSU wordmark, gold on navy, reverse variant, cell 6
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, navy on gold variant, cell 7
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, navy on white variant, cell 8
Primary LogoLast Updated : 8/19/2026
lettermark shield with full university wordmark, gold on navy variant, cell 9
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, gold on navy, reverse variant, cell 10
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, navy on gold variant, cell 11
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, navy on white variant, cell 12
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, horizontal, gold on navy variant, cell 13
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, horizontal, gold on navy, reverse variant, cell 14
Primary LogoLast Updated : 5/21/2026
lettermark shield with full university wordmark, horizontal, navy on gold variant, cell 15
Primary LogoLast Updated : 8/19/2026
lettermark shield with full university wordmark, horizontal, navy on white variant, cell 16
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, horizontal, gold on navy variant, cell 17
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, horizontal, gold on navy, reverse variant, cell 18
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, horizontal, navy on gold variant, cell 19
Primary LogoLast Updated : 5/21/2026
lettermark shield with ETSU wordmark, horizontal, navy on white variant, cell 20
Primary LogoLast Updated : 5/21/2026
university seal, full color variant, cell 21
Secondary LogoLast Updated : 5/21/2026
university seal, black and white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
university seal, metallic foil variant, cell 23
Secondary LogoLast Updated : 5/21/2026
ETSU academic mark, horizontal blue/gold variant, cell 24
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, horizontal gold on blue variant, cell 25
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, horizontal blue on gold variant, cell 26
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, horizontal black on white variant, cell 27
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, stacked blue/gold variant, cell 28
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, stacked gold on blue variant, cell 29
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, stacked blue on gold variant, cell 30
Secondary LogoLast Updated : 8/19/2026
ETSU academic mark, stacked black on white variant, cell 31
Secondary LogoLast Updated : 8/19/2026
Buc mascot, blue/gold on white variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Buc mascot, gold on blue variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Buc mascot, blue on gold variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Buc mascot, black on white variant, cell 47
Secondary LogoLast Updated : 5/21/2026
University School lockup, blue/gold on white variant, cell 62
Secondary LogoLast Updated : 5/21/2026
University School lockup, gold on blue variant, cell 63
Secondary LogoLast Updated : 5/21/2026
University School lockup, black on white variant, cell 64
Secondary LogoLast Updated : 5/21/2026
University School shield lockup, blue/gold on white variant, cell 65
Secondary LogoLast Updated : 5/21/2026
University School shield lockup, gold on blue variant, cell 66
Secondary LogoLast Updated : 5/21/2026
University School shield lockup, black on white variant, cell 67
Secondary LogoLast Updated : 5/21/2026
tartan pattern, blue/gold variant, cell 72
Secondary LogoLast Updated : 8/19/2026
Running Bucky Mascot, golf club, full color variant, cell 78
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, yellow/navy variant, cell 79
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, navy/white variant, cell 80
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, white/navy variant, cell 81
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, full color with outline variant, cell 82
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, yellow/navy with outline variant, cell 83
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, navy/white with outline variant, cell 84
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, golf club, white/navy with outline variant, cell 85
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, full color variant, cell 86
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, yellow/navy variant, cell 87
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, navy/white variant, cell 88
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, white/navy variant, cell 89
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, full color with outline variant, cell 90
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, yellow/navy with outline variant, cell 91
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, navy/white with outline variant, cell 92
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, basketball, white/navy with outline variant, cell 93
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, full color variant, cell 94
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, yellow/navy variant, cell 95
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, navy/white variant, cell 96
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, white/navy variant, cell 97
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, full color with outline variant, cell 98
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, yellow/navy with outline variant, cell 99
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, navy/white with outline variant, cell 100
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, white/navy with outline variant, cell 101
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, full color variant, cell 102
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, white on navy variant, cell 103
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, full color variant, cell 104
Secondary LogoLast Updated : 5/21/2026
Running Bucky Mascot, flag, white on navy variant, cell 105
Secondary LogoLast Updated : 5/21/2026
ETSU Health, horizontal, navy/gold variant, cell 112
Secondary LogoLast Updated : 5/21/2026
ETSU Health, vertical, navy/gold variant, cell 113
Secondary LogoLast Updated : 5/21/2026
ETSU Health, horizontal, gold on navy variant, cell 114
Secondary LogoLast Updated : 5/21/2026
ETSU Health, vertical, gold on navy variant, cell 115
Secondary LogoLast Updated : 5/21/2026
ETSU Health, horizontal, navy variant, cell 116
Secondary LogoLast Updated : 5/21/2026
ETSU Health, vertical, navy variant, cell 117
Secondary LogoLast Updated : 5/21/2026
ETSU Health, horizontal, white on navy variant, cell 118
Secondary LogoLast Updated : 5/21/2026
ETSU Health, vertical, white on navy variant, cell 119
Secondary LogoLast Updated : 5/21/2026
athletics wordmark ETSU, blue on white variant, cell 38
WordmarkLast Updated : 5/21/2026
athletics wordmark ETSU, gold on blue variant, cell 39
WordmarkLast Updated : 5/21/2026
athletics wordmark ETSU, blue on gold variant, cell 40
WordmarkLast Updated : 5/21/2026
athletics wordmark ETSU, white on blue variant, cell 41
WordmarkLast Updated : 5/21/2026
athletics wordmark ETSU, gold outline on blue variant, cell 42
WordmarkLast Updated : 5/21/2026
athletics wordmark ETSU, blue outline on gold variant, cell 43
WordmarkLast Updated : 5/21/2026
ETSU stacked mark, blue on white variant, cell 68
WordmarkLast Updated : 5/21/2026
ETSU stacked mark, gold on blue variant, cell 69
WordmarkLast Updated : 5/21/2026
ETSU stacked mark, blue on gold variant, cell 70
WordmarkLast Updated : 5/21/2026
ETSU stacked mark, black on white variant, cell 71
WordmarkLast Updated : 5/21/2026
Bucs script, blue/gold on white variant, cell 73
WordmarkLast Updated : 5/21/2026
Bucs script, gold on blue variant, cell 74
WordmarkLast Updated : 5/21/2026
Bucs script, blue on gold variant, cell 75
WordmarkLast Updated : 5/21/2026
Bucs script, gold outline on white variant, cell 76
WordmarkLast Updated : 5/21/2026
Bucs script, gold outline on blue variant, cell 77
WordmarkLast Updated : 5/21/2026
lettermark shield, gold on navy variant, cell 1
LettermarkLast Updated : 5/21/2026
lettermark shield, gold on navy, reverse variant, cell 2
LettermarkLast Updated : 5/21/2026
lettermark shield, navy on gold variant, cell 3
LettermarkLast Updated : 5/21/2026
lettermark shield, navy on white variant, cell 4
LettermarkLast Updated : 5/21/2026
athletics lettermark E, blue on white variant, cell 32
LettermarkLast Updated : 5/21/2026
athletics lettermark E, gold on blue variant, cell 33
LettermarkLast Updated : 5/21/2026
athletics lettermark E, blue on gold variant, cell 34
LettermarkLast Updated : 5/21/2026
athletics lettermark E, white on blue variant, cell 35
LettermarkLast Updated : 5/21/2026
athletics lettermark E, gold outline on blue variant, cell 36
LettermarkLast Updated : 5/21/2026
athletics lettermark E, blue outline on gold variant, cell 37
LettermarkLast Updated : 5/21/2026
flag lettermark E, on white variant, cell 56
LettermarkLast Updated : 5/21/2026
flag lettermark E, on blue variant, cell 57
LettermarkLast Updated : 5/21/2026
University School lettermark U, blue on white variant, cell 58
LettermarkLast Updated : 5/21/2026
University School lettermark U, gold on blue variant, cell 59
LettermarkLast Updated : 5/21/2026
University School lettermark U, blue on gold variant, cell 60
LettermarkLast Updated : 5/21/2026
University School lettermark U, blue/gold on white variant, cell 61
LettermarkLast Updated : 5/21/2026
ETSU mascot lockup, stacked blue/gold on white variant, cell 48
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, stacked gold on blue variant, cell 49
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, stacked blue on gold variant, cell 50
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, stacked black on white variant, cell 51
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, horizontal blue/gold on white variant, cell 52
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, horizontal gold on blue variant, cell 53
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, horizontal blue on gold variant, cell 54
Sport LogoLast Updated : 5/21/2026
ETSU mascot lockup, horizontal black on white variant, cell 55
Sport LogoLast Updated : 5/21/2026
ETSU Esports, wordmark, navy/gold variant, cell 106
Sport LogoLast Updated : 5/21/2026
ETSU Esports, lettermark, navy/gold variant, cell 107
Sport LogoLast Updated : 5/21/2026
ETSU Esports, wordmark, gold on navy variant, cell 108
Sport LogoLast Updated : 5/21/2026
ETSU Esports, lettermark, gold on navy variant, cell 109
Sport LogoLast Updated : 5/21/2026
ETSU Esports, wordmark, navy variant, cell 110
Sport LogoLast Updated : 5/21/2026
ETSU Esports, lettermark, navy variant, cell 111
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restriction

The seal is to be used only for official documents and occasions.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Current Players Name, Image, or Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 6, 2026
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