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Duke University Brand Guidelines

Location
Durham, NC
Established
1924
Mascot
Blue Devil
Code
DU_NCAA
League
NCAA
Licensing Agency
CLC
Duke University

Official Brand Colors

Approved University Colors

Logos & Marks

Iron Duke D, blue variant, cell 1
Primary LogoLast Updated : 5/21/2026
Iron Duke D, 2 color variant, cell 2
Primary LogoLast Updated : 5/21/2026
Devil Head, blue variant, cell 3
Primary LogoLast Updated : 5/21/2026
Iron Duke D with Devil Head, blue variant, cell 4
Primary LogoLast Updated : 5/21/2026
Blue Devil, full body variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Pitchfork Block Duke, blue variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Pitchfork Script Duke, blue variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Block Duke, blue variant, cell 5
WordmarkLast Updated : 5/21/2026
Block Duke Outline, blue outline variant, cell 6
WordmarkLast Updated : 5/21/2026
Duke Heart Design, blue variant, cell 7
WordmarkLast Updated : 5/21/2026
Blue Devils Stacked, blue variant, cell 8
WordmarkLast Updated : 5/21/2026
Script Duke, blue variant, cell 9
WordmarkLast Updated : 5/21/2026
Gothic Duke University, blue variant, cell 10
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Ownership of Indicia

DUKE UNIVERSITY is the owner of all rights, title and interest in and to the following, Indicia, which includes trademarks, service marks, designs, logos, seals and symbols. Any Indicia adopted hereafter and used or approved for use by DUKE UNIVERSITY shall be deemed to be additions to the Indicia as though shown below and shall be subject to the terms and conditions of the agreement.

hard rule

No Alterations or Overlaying Graphics to Primary Mark

No alterations or overlaying graphics to primary mark permitted.

hard rule

No Licensing of Consumables, Health and Beauty Products

University does not license consumables. University does not license health and beauty products.

conditional rule

Mascot Caricatures Permitted Case-by-Case

Mascot caricatures permitted (reviewed on a case-by-case basis).

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.