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Brand Guidelines

Duke University

Location
Durham, NC
Established
1924
Mascot
Blue Devil
Code
DU_NCAA
League
NCAA
Licensing Agency
CLC
Duke University

Official Color Palette

Approved University Colors

Guideline Assets

Iron Duke D, blue variant, cell 1
Primary Logo
Iron Duke D, 2 color variant, cell 2
Primary Logo
Devil Head, blue variant, cell 3
Primary Logo
Iron Duke D with Devil Head, blue variant, cell 4
Primary Logo
Blue Devil, full body variant, cell 11
Secondary Logo
Pitchfork Block Duke, blue variant, cell 12
Secondary Logo
Pitchfork Script Duke, blue variant, cell 13
Secondary Logo
Block Duke, blue variant, cell 5
Wordmark
Block Duke Outline, blue outline variant, cell 6
Wordmark
Duke Heart Design, blue variant, cell 7
Wordmark
Blue Devils Stacked, blue variant, cell 8
Wordmark
Script Duke, blue variant, cell 9
Wordmark
Gothic Duke University, blue variant, cell 10
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Ownership of Indicia

DUKE UNIVERSITY is the owner of all rights, title and interest in and to the following, Indicia, which includes trademarks, service marks, designs, logos, seals and symbols. Any Indicia adopted hereafter and used or approved for use by DUKE UNIVERSITY shall be deemed to be additions to the Indicia as though shown below and shall be subject to the terms and conditions of the agreement.

hard rule

No Alterations or Overlaying Graphics to Primary Mark

No alterations or overlaying graphics to primary mark permitted.

hard rule

No Licensing of Consumables, Health and Beauty Products

University does not license consumables. University does not license health and beauty products.

conditional rule

Mascot Caricatures Permitted Case-by-Case

Mascot caricatures permitted (reviewed on a case-by-case basis).

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.