Drake University Brand Guidelines

Location

Des Moines, IA

Established

1881

Mascot

N/A

Code

DR_NCAA

League

NCAA

Licensing Agency

CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Primary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

WordmarkLast Updated : 5/21/2026

D lettermark, navy on white variant, cell 13

LettermarkLast Updated : 5/21/2026

D lettermark, white on navy variant, cell 14

LettermarkLast Updated : 5/21/2026

D lettermark, black on white variant, cell 15

LettermarkLast Updated : 5/21/2026

D lettermark, white on black variant, cell 16

LettermarkLast Updated : 5/21/2026

LettermarkLast Updated : 5/21/2026

D lettermark, white on blue variant, cell 57

LettermarkLast Updated : 5/21/2026

LettermarkLast Updated : 5/21/2026

Sport LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Secondary Athletic Marks Verbiage Requirement

When using any of the Secondary Athletic Marks, the verbiage 'Drake' or 'Bulldogs' must be referenced, or one of the Athletic Wordmarks must appear elsewhere on the garment. Team issued gear is exempt from requiring the verbiage 'Drake' or 'Bulldogs' on the garments.

hard rule

Secondary Athletic Marks Must Include Gray Shadow

The marks listed on this page must include the gray shadow of the dog.

hard rule

Institutional Seals Usage Restriction

Institutional Seals are only for use on items reference graduation, graduation products, or graduation gifts.

hard rule

Law School Seals Usage Restriction

Law School Seals are only for use on items reference graduation, graduation products, or graduation gifts.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Graphic Elements Within 1/4 Height of Logo

No graphic elements can appear within 1/4 the total height of the logo.

advisory rule

Suggested Minimum Mark Size

Suggested size for any mark is 1.5" wide or greater.

hard rule

All Athletic Marks May Be Reproduced in Black

All Athletic Marks may be reproduced in black.

hard rule

Primary Athletic Marks Must Include Gray Shadow

The marks listed on this page must include the gray shadow of the dog.