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Dickinson State University Brand Guidelines

Location
Dickinson, ND
Established
1918
Mascot
Buster Blue Hawk
Code
D_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Dickinson State University logo, primary color variant, cell 1
Primary Logo
Dickinson State University logo, primary color on green background variant, cell 2
Primary Logo
Dickinson State University logo, primary color variant, cell 3
Primary Logo
Dickinson State University logo, light gray variant, cell 4
Primary Logo
Dickinson State University logo, dark gray variant, cell 5
Primary Logo
Dickinson State University logo, black variant, cell 6
Primary Logo
Dickinson State University logo, white on blue background variant, cell 7
Primary Logo
Primary Athletic Mark, blue and grey variant, cell 24
Primary Logo
Primary Athletic Mark, blue variant, cell 25
Primary Logo
Primary Athletic Mark, black variant, cell 26
Primary Logo
Primary Athletic Mark, white variant, cell 27
Primary Logo
D logo with Dickinson State University text, primary color variant, cell 8
Secondary Logo
D logo with Dickinson State University text, primary color on green background variant, cell 9
Secondary Logo
D logo with Dickinson State University text, primary color variant, cell 10
Secondary Logo
D logo with Dickinson State University text, light gray variant, cell 11
Secondary Logo
D logo with Dickinson State University text, dark gray variant, cell 12
Secondary Logo
D logo with Dickinson State University text, black variant, cell 13
Secondary Logo
D logo with Dickinson State University text, white on blue background variant, cell 14
Secondary Logo
University Seal, blue variant, cell 22
Secondary Logo
University Seal, black variant, cell 23
Secondary Logo
Mascot Mark, full color variant, cell 28
Secondary Logo
Mascot Mark, full color standing variant, cell 29
Secondary Logo
D logo, primary color variant, cell 15
Lettermark
D logo, primary color on green background variant, cell 16
Lettermark
D logo, primary color variant, cell 17
Lettermark
D logo, light gray variant, cell 18
Lettermark
D logo, dark gray variant, cell 19
Lettermark
D logo, black variant, cell 20
Lettermark
D logo, white on blue background variant, cell 21
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Marks Center 'D' Transparency

University Marks should always have the background show through the center of the "D."

hard rule

"D" Icon Usage Requirement

"Dickinson State University" must be included when using marks 15-21.

hard rule

University Seal Restriction

The University Seal is to be used on official documents only, permission to use this mark is required.

conditional rule

University Seal Product Permission

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing Requirement

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Dickinson State University Brand Guidelines & Licensing