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Depaul University Brand Guidelines

Location
Chicago, IL
Established
1898
Mascot
DIBS (Demon in a Blue Suit)
Code
DEP_NCAA
League
NCAA
Licensing Agency
CLC
DePaul University

Official Brand Colors

Approved University Color Palette

Logos & Marks

Blue Demon head, color variant, cell 1
Primary LogoLast Updated : 5/22/2026
Blue Demon head, black and white variant, cell 2
Primary LogoLast Updated : 5/22/2026
Blue Demon head, white on black variant, cell 3
Primary LogoLast Updated : 5/22/2026
Blue Demon shield, color variant, cell 4
Secondary LogoLast Updated : 5/22/2026
Blue Demon shield, black and white variant, cell 5
Secondary LogoLast Updated : 5/22/2026
Blue Demon shield, white on black variant, cell 6
Secondary LogoLast Updated : 5/22/2026
Tree of Wisdom, blue shield variant, cell 12
Secondary LogoLast Updated : 5/22/2026
DePaul University, horizontal lockup with Tree of Wisdom variant, cell 13
Secondary LogoLast Updated : 5/22/2026
DePaul University, stacked lockup with Tree of Wisdom variant, cell 14
Secondary LogoLast Updated : 5/22/2026
DePaul University Driehaus College of Business, horizontal variant, cell 23
Secondary LogoLast Updated : 5/22/2026
DePaul University Driehaus College of Business, stacked variant, cell 24
Secondary LogoLast Updated : 5/22/2026
DePaul University Jarvis College of Computing and Digital Media, horizontal variant, cell 25
Secondary LogoLast Updated : 5/22/2026
DePaul University Jarvis College of Computing and Digital Media, stacked variant, cell 26
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Communication, horizontal variant, cell 27
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Communication, stacked variant, cell 28
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Education, horizontal variant, cell 29
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Education, stacked variant, cell 30
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Science and Health, horizontal variant, cell 31
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Science and Health, stacked variant, cell 32
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Science and Health School of Nursing, horizontal variant, cell 33
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Science and Health School of Nursing, stacked variant, cell 34
Secondary LogoLast Updated : 5/22/2026
DePaul University Kellstadt Graduate School of Business, horizontal variant, cell 35
Secondary LogoLast Updated : 5/22/2026
DePaul University Kellstadt Graduate School of Business, stacked variant, cell 36
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Liberal Arts and Social Sciences, horizontal variant, cell 37
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Liberal Arts and Social Sciences, stacked variant, cell 38
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Liberal Arts and Social Sciences School of Public Service, horizontal variant, cell 39
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Liberal Arts and Social Sciences School of Public Service, stacked variant, cell 40
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Law, horizontal variant, cell 41
Secondary LogoLast Updated : 5/22/2026
DePaul University College of Law, stacked variant, cell 42
Secondary LogoLast Updated : 5/22/2026
DePaul University School of Music, horizontal variant, cell 43
Secondary LogoLast Updated : 5/22/2026
DePaul University School of Music, stacked variant, cell 44
Secondary LogoLast Updated : 5/22/2026
DePaul University School of Continuing and Professional Studies, horizontal variant, cell 45
Secondary LogoLast Updated : 5/22/2026
DePaul University School of Continuing and Professional Studies, stacked variant, cell 46
Secondary LogoLast Updated : 5/22/2026
DePaul University The Theatre School, horizontal variant, cell 47
Secondary LogoLast Updated : 5/22/2026
DePaul University The Theatre School, stacked variant, cell 48
Secondary LogoLast Updated : 5/22/2026
The Theatre School at DePaul University, horizontal variant, cell 49
Secondary LogoLast Updated : 5/22/2026
The Theatre School at DePaul University, stacked variant, cell 50
Secondary LogoLast Updated : 5/22/2026
DePaul wordmark, color variant, cell 7
WordmarkLast Updated : 5/22/2026
DePaul wordmark, black variant, cell 8
WordmarkLast Updated : 5/22/2026
DePaul wordmark with stars, color variant, cell 9
WordmarkLast Updated : 5/22/2026
DePaul Blue Demons lockup, color variant, cell 10
WordmarkLast Updated : 5/22/2026
DePaul Blue Demons lockup, black variant, cell 11
WordmarkLast Updated : 5/22/2026
DePaul, blue wordmark variant, cell 15
WordmarkLast Updated : 5/22/2026
DePaul, blue wordmark with red outline variant, cell 16
WordmarkLast Updated : 5/22/2026
DePaul University, stacked wordmark, red/blue variant, cell 17
WordmarkLast Updated : 5/22/2026
DePaul, blue wordmark with white outline on black variant, cell 18
WordmarkLast Updated : 5/22/2026
DePaul, arched blue wordmark variant, cell 19
WordmarkLast Updated : 5/22/2026
DePaul, arched white wordmark with blue shadow on black variant, cell 20
WordmarkLast Updated : 5/22/2026
D, blue lettermark with red outline on black variant, cell 21
LettermarkLast Updated : 5/22/2026
D, white lettermark with blue shadow on black variant, cell 22
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

conditional rule

Sport Name Substitution in Logo

The sport names may be substituted for the words "Blue Demons" in the logo.