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Depaul University Brand Guidelines

Location
Chicago, IL
Established
1898
Mascot
DIBS (Demon in a Blue Suit)
Code
DEP_NCAA
League
NCAA
Licensing Agency
CLC
DePaul University

Official Brand Colors

Approved University Color Palette

Logos & Marks

Blue Demon head, color variant, cell 1
Primary Logo
Blue Demon head, black and white variant, cell 2
Primary Logo
Blue Demon head, white on black variant, cell 3
Primary Logo
Blue Demon shield, color variant, cell 4
Secondary Logo
Blue Demon shield, black and white variant, cell 5
Secondary Logo
Blue Demon shield, white on black variant, cell 6
Secondary Logo
Tree of Wisdom, blue shield variant, cell 12
Secondary Logo
DePaul University, horizontal lockup with Tree of Wisdom variant, cell 13
Secondary Logo
DePaul University, stacked lockup with Tree of Wisdom variant, cell 14
Secondary Logo
DePaul University Driehaus College of Business, horizontal variant, cell 23
Secondary Logo
DePaul University Driehaus College of Business, stacked variant, cell 24
Secondary Logo
DePaul University Jarvis College of Computing and Digital Media, horizontal variant, cell 25
Secondary Logo
DePaul University Jarvis College of Computing and Digital Media, stacked variant, cell 26
Secondary Logo
DePaul University College of Communication, horizontal variant, cell 27
Secondary Logo
DePaul University College of Communication, stacked variant, cell 28
Secondary Logo
DePaul University College of Education, horizontal variant, cell 29
Secondary Logo
DePaul University College of Education, stacked variant, cell 30
Secondary Logo
DePaul University College of Science and Health, horizontal variant, cell 31
Secondary Logo
DePaul University College of Science and Health, stacked variant, cell 32
Secondary Logo
DePaul University College of Science and Health School of Nursing, horizontal variant, cell 33
Secondary Logo
DePaul University College of Science and Health School of Nursing, stacked variant, cell 34
Secondary Logo
DePaul University Kellstadt Graduate School of Business, horizontal variant, cell 35
Secondary Logo
DePaul University Kellstadt Graduate School of Business, stacked variant, cell 36
Secondary Logo
DePaul University College of Liberal Arts and Social Sciences, horizontal variant, cell 37
Secondary Logo
DePaul University College of Liberal Arts and Social Sciences, stacked variant, cell 38
Secondary Logo
DePaul University College of Liberal Arts and Social Sciences School of Public Service, horizontal variant, cell 39
Secondary Logo
DePaul University College of Liberal Arts and Social Sciences School of Public Service, stacked variant, cell 40
Secondary Logo
DePaul University College of Law, horizontal variant, cell 41
Secondary Logo
DePaul University College of Law, stacked variant, cell 42
Secondary Logo
DePaul University School of Music, horizontal variant, cell 43
Secondary Logo
DePaul University School of Music, stacked variant, cell 44
Secondary Logo
DePaul University School of Continuing and Professional Studies, horizontal variant, cell 45
Secondary Logo
DePaul University School of Continuing and Professional Studies, stacked variant, cell 46
Secondary Logo
DePaul University The Theatre School, horizontal variant, cell 47
Secondary Logo
DePaul University The Theatre School, stacked variant, cell 48
Secondary Logo
The Theatre School at DePaul University, horizontal variant, cell 49
Secondary Logo
The Theatre School at DePaul University, stacked variant, cell 50
Secondary Logo
DePaul wordmark, color variant, cell 7
Wordmark
DePaul wordmark, black variant, cell 8
Wordmark
DePaul wordmark with stars, color variant, cell 9
Wordmark
DePaul Blue Demons lockup, color variant, cell 10
Wordmark
DePaul Blue Demons lockup, black variant, cell 11
Wordmark
DePaul, blue wordmark variant, cell 15
Wordmark
DePaul, blue wordmark with red outline variant, cell 16
Wordmark
DePaul University, stacked wordmark, red/blue variant, cell 17
Wordmark
DePaul, blue wordmark with white outline on black variant, cell 18
Wordmark
DePaul, arched blue wordmark variant, cell 19
Wordmark
DePaul, arched white wordmark with blue shadow on black variant, cell 20
Wordmark
D, blue lettermark with red outline on black variant, cell 21
Lettermark
D, white lettermark with blue shadow on black variant, cell 22
Lettermark

Approved Verbiage

Rules & Guidelines

conditional rule

Sport Name Substitution in Logo

The sport names may be substituted for the words "Blue Demons" in the logo.