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Denison University Brand Guidelines

Location
Granville, OH
Established
1831
Mascot
N/A
Code
DSN_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Denison University Color Palette

Logos & Marks

Denison University seal, red on white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Denison University seal, red on white variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Denison University seal, black on white variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Informal Badge Mark, red/white variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Informal Badge Mark, black/white variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Informal Badge Mark, white on red variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Block D with Denison wordmark, red/white/black variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Denison wordmark, white on red variant, cell 1
WordmarkLast Updated : 5/21/2026
Denison wordmark, red on white variant, cell 2
WordmarkLast Updated : 5/21/2026
Denison wordmark, black on white variant, cell 3
WordmarkLast Updated : 5/21/2026
Denison wordmark, white on black variant, cell 4
WordmarkLast Updated : 5/21/2026
Block D, red/white/black variant, cell 12
LettermarkLast Updated : 5/21/2026
Block D, red/white/black on red variant, cell 13
LettermarkLast Updated : 5/21/2026
Block D, black/white variant, cell 14
LettermarkLast Updated : 5/21/2026
Block D, white/black on black variant, cell 15
LettermarkLast Updated : 5/21/2026
Denison Football wordmark, red/white variant, cell 16
Sport LogoLast Updated : 5/21/2026
Block D Football lockup, red/white/black variant, cell 17
Sport LogoLast Updated : 5/21/2026
Denison Football badge, red/white variant, cell 18
Sport LogoLast Updated : 5/21/2026
Denison Golf Club lockup, red/white/black variant, cell 19
Sport LogoLast Updated : 5/21/2026
Denison Golf Club lockup, red/white/black on red variant, cell 20
Sport LogoLast Updated : 5/21/2026
Denison Golf Club lockup, black/white variant, cell 21
Sport LogoLast Updated : 5/21/2026
Denison Golf Club lockup, white/black on black variant, cell 22
Sport LogoLast Updated : 5/21/2026
Denison Golf Club shield lockup, red/white/black variant, cell 23
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibition of Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

conditional rule

University Seal Case-by-Case Product Approval

University seal permitted on products for resale (reviewed on a case-by-case basis).