Delaware State University Brand Guidelines

A block-style font is preferred for merchandise designs. Cursive or non-block-style letterings should not stray too far from DSU's look and feel.

It is preferred that the plain Hornet logo be accompanied with Delaware State text when imprint area allows, especially on the front of shirt apparel.

Academic and athletic logos should not be used together in merchandise designs.

Designs should not be cluttered with use of multiple logos in one area of the design.

Images not affiliated with Delaware State University should not be part of a merchandise design.

Logos should not be faded to the point of becoming hard to read.

Mascot caricatures permitted that are in line with our Hornet mascot. Not a completely different character.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.